The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. These are all PR activities. Developing a brand story.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Data mining/analysis of content and conversations for sentiment, gaps, education needs, questions and intent statements. These are all PR activities. Developing a brand story.

Digital PR 100

Digital PR SEO Analysis Analytics 100

Agility PR Solutions

MAY 5, 2021

To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. They’ll have to stay abreast with marketing trends or face challenges associated with Digital Darwinism. Given the rapid changes in the marketing […].

Trends 202

Trends Marketing Brand Branding 202

Inbound PR

MARCH 13, 2018

The PRCA releases a yearly report about Digital PR and Communications and how these are progressing among companies and PR agencies. 17 Must-Know Facts About Social Media & Digital Within PR Services & Education.

Education 62

Education Social Media Media Digital PR 62

Buzzstream

AUGUST 12, 2020

What data can you share with the right journalist to show that your idea will help educate their audience and prove that it serves them even over you? Image from FRACTL and displayed on PR News Daily. . As PR professionals in 2020, we end up wearing many hats – hey, no one said it was easy though. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Buzzstream

JULY 29, 2020

No junior PR exc can be expected to get very far without working towards achieving a breadth and depth of education and experience. . Deirdre Breakenridge , CEO of Pure Performance, scored very highly for being one of the most driven digital PR professionals on our list.

Publicity 119

Publicity Digital PR Creativity Education 119

The Proactive Report

OCTOBER 16, 2015

So the growth is not coming from more companies using digital and social – they’re allocating more of their budget to digital. 28% of marketers have reduced their advertising budget to fund more digital marketing (Gartner). The digital PR agency has a bright future. Search is #1. Follow me on Twitter.

Industry 100

Industry Digital PR Training Agency 100

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs. Get over it.

Digital PR 45

Digital PR Trends Training Media Training 45

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch. PR-generated content offers a depth that helps educate customers about a complex product or a new category. The right advertising generates reach and frequency of message to inform specific audiences.

Marketing 310

Marketing Product Launch Corporate Viral 310

Landis PR

JANUARY 3, 2024

.” The AHA says the goal is to spread awareness about how CPR can save lives; in fact, the AHA has seen a 620% increase nationwide in page views to its Hands-Only CPR education resources. You can view his “Join the Nation of Lifesavers” PSA here.

Transportation 59

Transportation Film Television Education 59

Doctor Spin

MARCH 1, 2024

Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals. Event planning firms may hire entry-level PR professionals to assist with public relations efforts for events and promotions.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

The Proactive Report

OCTOBER 12, 2015

Education and Income: Those with a higher income and a college degree have typically been the most likely to use social media. Get weekly Digital PR Tips. However, seniors are the fastest growing age group – the number of users over 65 has tripled since 2010! See the full report findings>> Follow me on Twitter.

Social Media 100

Social Media Media Ethics Analysis 100

Landis PR

JANUARY 30, 2024

More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. There’s a need for education when discussing how PR can drive revenue.

Leadership 105

Leadership SEO Measurement Reputation 105

The Resolution Blog

JULY 20, 2015

If we can't answer the question we'll be inviting our digital PR friends in to help answer too. Stella is now a director at coveragebook.com and educates public relations teams on SEO-public relations through writing and training. There are no tricks, just ask.

SEO 120

SEO Training Education Digital PR 120

Deirdre Breakenridge

NOVEMBER 11, 2015

Special guests, Heather Whaling, President of Geben Communication and Jason Sprenger, President of Game Changer Communications will lead a discussion with PR students, professionals and educators on the importance of visual storytelling that: Leverages data to create timely PR opportunities.

Creativity 0

Creativity Community Storytelling Agency 0

The Proactive Report

JUNE 18, 2021

Suggest some different types of campaigns a PR can run. Education on a topic. One smart small business has launched a website, a Facebook page, and a podcast offering nutrition education. This could lead to several PR campaigns that would be well received by potential customers and the media. Raise awareness.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

MAY 2, 2015

The general podcast audience is made up of well-educated social sharers who find ways to consume commercial-free media. Follow me on Twitter for daily Digital PR tips. Radio stations report that audiences are increasingly accessing their shows via podcast and other independent podcasts are also reporting growth.

Report 100

Report Mobile Newspapers Media 100

Onclusive

APRIL 27, 2015

When it comes to PR prowess and expertise, there are not many individuals who possess both in droves like Sally Falkow. As president of PRESSfeed and one of the industry’s leading minds on new technology and digital PR, Ms. Falkow … Continued.

Digital PR 150

Digital PR Technology Interviews Education 150

Doctor Spin

FEBRUARY 22, 2024

Educate the market and modify perceptions. Develop the PR strategy and keep the PR plan updated. Produce and publish informational and educational content. Learn more: Public Relations Objectives Subscribe and get a free ebook on how to get better PR ideas. Journal of Communication, 54, 645–661.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Doctor Spin

JANUARY 8, 2022

You and I must save the PR industry. PR is in constant flux, and our industry must evolve. But we can fix everything — by educating ourselves online. Save the PR Industry Now. The PR industry must save itself. And there’s only one way forward — education. Educate your network. Please do it now.

Education 52

Education Industry Web Wikipedia 52

Prohibition

MARCH 15, 2023

Getting to work ahead of #IWD and building on their previous charitable support in this area, The Prince’s Trust has already started to help young women tackle their adversities with incredible funding and educational support too.

Video 62

Video Case Study Sports Creativity 62

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

Presspage

SEPTEMBER 21, 2017

Our pro-active Customer Success team ensures our clients get the best results from their digital PR efforts. Our Development team leaves no stone unturned in making sure the platform is second to none and is future proofs the workflow and ROI of many PR teams. Speaking of clients, they are our true main focus.

Automotive 108

Automotive Software Healthcare Construction 108

5W PR

FEBRUARY 20, 2020

Seriously consider going beyond the informational and educational videos already posted on YouTube and the brand’s website. Keep in mind that the platform was designed for fun, so have fun with content while staying true to the company mission and brand. Recycling is not an option here. TikTok audiences expect a lot more.

Marketing 120

Marketing Instagram Analytics YouTube 120

5W PR

JUNE 28, 2021

For companies to be able to make educated and informed decisions before investing, having insights and metrics is key. Unfortunately, many companies make the mistake of not following up on how prospects reached out and found the company, which means they’re not properly tracking or attributing those insights.

Analytics 88

Analytics Tools Data Google 88

Rock the Status Quo

MARCH 9, 2015

PR is growing and changing fast. I’m naturally very curious and believe very strongly in continuing one’s education. What intimidates you most about digital PR? I have even been known to tell my team to leave me alone when I’m in crunch mode. How do you approach continued learning? Right now it’s semantic SEO!

SEO 100

SEO Web Education Digital PR 100

Buzzstream

SEPTEMBER 30, 2021

It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. When can women expect to see a return on their investment in education in STEM? This campaign is part of an ongoing sustainable digital PR strategy that aims to drive true business growth. . 3 – Resolution.

Digital PR 71

Digital PR How To Reddit Engineering 71

Solo PR Pro

AUGUST 18, 2015

Fun in the sun, brain expanding educational sessions and the camaraderie of your fellow Solo PR members—all in the luxurious setting of a plush resort. Just some of the Solo PR Pro community who joined us in Florida. Solo PR PRO member, Arik Hanson, in action. What more could one have asked for?

Conference 40

Conference Community Small Business Storytelling 40

Waxing UnLyrical

OCTOBER 2, 2012

Startup Weekend is a global network of passionate leaders and entrepreneurs on a mission to inspire, educate, and empower individuals, teams and communities. It made me realize how Digital PR can help run the event in a much better way and engage internal as well as external audiences.

Mobile 101

Mobile Pitching Twitter Social Media 101

Rock the Status Quo

FEBRUARY 23, 2015

Just remember to make them educational, not just promotional! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media. Digital PR' It is a useful gift that also ensures the podcast is successful. Ask Gini Dietrich.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Communications Conversations

JANUARY 13, 2017

I’ve transitioned from a more traditional senior PR specialist role to a senior PR specialist for digital and social engagement. In this role, I’m really focusing on building our digital PR capabilities. Social media and digital have been of growing importance in communications and marketing jobs in general.

Insurance 60

Insurance Insurance Social Media Corporate 60

ZudePR

SEPTEMBER 8, 2015

But latterly, after finishing my education, getting a job/mortgage/pension/kids I’d gotten out of the habit. The post Last Night a Blog Post Changed My Life appeared first on Glasgow PR Agencies | Scottish Digital PR Company | Zude. And so it was with books. Then move on. Life’s so busy.

Blogging 75

Blogging Print System Sports 75

Doctor Spin

JANUARY 8, 2022

Save the PR Industry Now. The PR industry must save itself. And there’s only one way forward—education. But traditional education is slow and time-consuming. The dynamics of the online media landscape will have changed many times over before PR students get their hands on a relevant textbook.

Industry 52

Industry Web Wikipedia Education 52

Lauri Pehar Borsh

APRIL 30, 2014

Anything you can do to educate your audience will help show your value. Inform: The worst reaction you can get from your audience is a collective “So what?” Write about current events, give your opinion on trending issues or add insight to popular topics.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

Anything you can do to educate your audience will help show your value. Inform: The worst reaction you can get from your audience is a collective “So what?” Write about current events, give your opinion on trending issues or add insight to popular topics.

Social Media 60

Social Media Pitching Media LinkedIn 60

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Luckily, the internet provides many educational resources to them in the loop. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs.

Blogging 68

Blogging Education Resources Creativity 68