The Proactive Report

JUNE 30, 2015

The biggest challenges to achieving this goal were maintaining a two0way dialog and measuring results. And if you have no measurable goals set at the start, how can you measure success? DOWNLOAD THE POSTER. The last two steps are about engagement and measurement. Get our Digital PR Tips newsletter.

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The Proactive Report

MARCH 5, 2017

Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Download the Facebook Pages Manager app on your phone.

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The Resolution Blog

NOVEMBER 25, 2015

Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. We’re all given so many measurement metrics it’s tricky to work out what it all tells us. PR has changed.

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The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023.

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Digital PR Marketing Infographics Video 264

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”. Like what you’ve read?

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The Proactive Report

OCTOBER 27, 2017

And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. Did they visit more than one page, did they view a video or download a whitepaper? Your website is not just a pretty brochure online. It’s so easy to say “over to the web design firm.”

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Public Relations Sydney

SEPTEMBER 21, 2014

Whereas PR is classified as free exposure for increasing credibility around a company’s image. It is usually more difficult to measure ROI for PR consulting than it is for marketing, because it’s harder to demonstrate a change in perception or beliefs, as opposed to direct sales. What about Digital Marketing and Digital PR?

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Waxing UnLyrical

DECEMBER 1, 2014

Download and then edit/update it depending on your industry, needs, etc. Now might be the perfect time for you to take The Digital PR Strategist’s Toolkit and get a head start on your strategic communications planning for 2015. It’s Lightbox Collaborative’s 2015 editorial calendar. Thank you!!!

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Resources Nonprofit Measurement Creativity 69

Solo PR Pro

AUGUST 18, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. Solo PR PRO member, Arik Hanson, in action. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Not a Solo PR PRO member yet? Scipps School of Journalism at Ohio University.

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Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

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Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Solo PR Pro

AUGUST 11, 2015

Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative. 7 New Digital Trends Re-Shaping PR – Arik Hanson, Principal, ACH Communications. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

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Conference Small Business Storytelling Journalism 40

5W PR

DECEMBER 5, 2018

Most PR organizations can provide today’s businesses with metrics and marketing reports that demonstrate what kind of campaigns their consumers respond to best. Another thing to remember when you’re working on marketing plans with your PR company is that today’s consumers don’t like disruption.

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Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. Upgrade Your Digital PR Campaigns With Facebook Ads: Secret Strategies for Success – Jennifer Spivak, Digital Marketing Entrepreneur.

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Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

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Analytics Digital PR Storytelling Local 78

Rock the Status Quo

FEBRUARY 23, 2015

Here are a few you can download to your iPad or smartphone tonight to read as time allows. Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Are you a PR pro? Digital PR' Good stuff, Cyberalert!

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Buzzstream

MARCH 13, 2024

Enter digital PR. I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. What is Digital PR? In the next section, we’ll explore the types of digital PR.

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ZudePR

JANUARY 26, 2016

If we want to be taken seriously, we have to believe in something, and that something has to be genuine; it has to be something by which we can be measured, first by ourselves and then by others. ” Dave, the PR: People only truly follow you if you believe in something. ” Dave, the PR: Ooh, top tip, Adrian.

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The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. Download the Google Analytics custom PR Dashboard we developed and get started. If you dont know what to measure read this transcript of the #MeasurePR chat. It’s free.

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The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. Invest in training on digital skills for your team. DOWNLOAD THE INFOGRAPHIC. Trust in Authorities is Eroding Worldwide. Trust in business, government, NGOs and the media all declined this year. The Trust Gap Widens .

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ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. 6: Carrie Morgan (Phoenix, Arizona, US) Carrie is an author, digital PR, consultant, speaker, and blogger. I measure my productivity and outputs in many different ways.

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ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). So perception is everything. “How?

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Communications How To Blogging Content Marketing 81

The Proactive Report

JANUARY 30, 2015

Monitoring conversations, Analyzing content, SEO and keyword research, Visual content production, and the ability to track, measure and report ROI are just a few. You can download the full infographic of the 15 skills here. 34% of companies say they can’t find people with the right digital skill. Follow me on Twitter.

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