The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. Definitely, yes. Definitely not. The reality is storytelling is definitely not a craft that AI can do just yet.

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Technology Analysis Data Tools 120

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. Storytelling that stands out.

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ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. As someone who believes in the power of storytelling, this platform is high on my radar. I definitely recommend that you keep your Brand Page active and updated. Everyone is learning and adapting. Click Here.

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Social Media Technology Pinterest How To 120

ImPRessions - Crenshaw Communications

JUNE 22, 2021

The platform offers PR teams a new way of storytelling for organizations and gives business personalities who are talented speakers with a strong point of view about industry trends an opportunity to ride the social audio wave. Savvy business leaders are well suited to host rooms and later start their own clubs. Instagram Reels .

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B2B Social Media Media Instagram 405

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

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Onclusive

MARCH 6, 2019

Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology. I’m fortunate to be able to take an approach where we say, ‘All right, we’re starting with storytelling, and we’re starting with what we want to accomplish.

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Banking Marketing Measurement Leadership 199

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Highly rated and inspirational, every episode is packed with real-life experiences of business and success, sharp insights and storytelling.

Marketing 204

Marketing Advertising Advertising Industry 204

Ishmael's Corner

NOVEMBER 9, 2014

Instead, it takes strength of conviction and persuasive communications — Hello, storytelling — to reach the “let’s do it” stage. I knew nothing about technology. And one’s better half definitely plays a huge role in success. And one’s better half definitely plays a huge role in success. CNBC Talking Head Steps in It.

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Creativity Storytelling Interviews Sports 143

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” Technology: Rolling out new technologies to support this transformation.

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Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” Technology: Rolling out new technologies to support this transformation.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” Technology: Rolling out new technologies to support this transformation.

Marketing 100

Marketing Digital PR Enterprise Technology 100

PRSay

OCTOBER 10, 2019

If you don’t know your audience, then that’s definitely the place to start. For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer. You need to know your audience, inside and out. Why e arned media management?

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Media Storytelling System Technology 74

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: Yeah, right.

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Media Storytelling Technology Data 202

Doctor Spin

FEBRUARY 15, 2024

Spin Academy | Online PR Courses Communications or Communication The terms “communications” and “communication” are often used interchangeably, yet they embody separate concepts within the context of language, technology, and the study of human interaction. 2 Rivera, K. Communication vs Communications. 2024, January 2). Communications.

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wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Storytelling success stories. Over the various editions, New Rules has sold more than 425,000 copies in English and is available in 29 languages from Albanian to Vietnamese.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

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Brand Branding Reddit B2B 196

Critical Mention

JUNE 24, 2018

Q: What’s your definition of an “influencer?”. For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this. Deirdre: I’m really glad you asked me that.

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Storytelling Technology Course Privacy 106

PR in High Definition

JUNE 27, 2017

And as it grows, more news organisations, marketers and PRs want to get involved to explore its new storytelling possibilities. Similarly, due to technological restrictions, great VR content is limited. Or should they wait until the technology has evolved? But is it too early for brands to invest in VR? Bad content will kill VR.

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Brand Branding Hotels Storytelling 63

5W PR

DECEMBER 21, 2018

Storytelling is powerful. Influencer marketing is all about storytelling. Storytelling works because it captures the audience’s attention in a powerful and compelling way. Seeing how this trend develops will definitely be interesting! Video content is on the rise. With over 1.5

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Trends Marketing Storytelling Construction 68

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. There’s no one-size-fits-all definition of success, so set goals backed by data.

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Consumer Brand Branding How To 243

Ishmael's Corner

DECEMBER 7, 2014

In the case of the FT, this line says it all: “The attraction of ‘owned media,’ by definition, is that brands neither have to pay a media outlet for it nor earn it by convincing a reporter that the story is worth covering.”. Uncategorized Techmeme top 100 white house communications white house owned media White House storytelling'

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Journalism Local Storytelling Policies 108

Ishmael's Corner

MAY 5, 2015

It calls to mind the famous line from Albert Einstein: “The definition of insanity is doing the same thing over and over again, but expecting different results.”. Out of literally hundreds of PR agencies focused on the technology sector, the Holmes Report judged us as the one of the top five in the country. It was time for our U.S.

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Storytelling SEO Agency Leadership 60

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. 13) Storytelling the hottest trend in PR in 2018. 2) The marketing budget as a percentage of revenue.

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Survey Marketing B2B Content Marketing 103

Cision

JULY 14, 2016

He is the co-founder and Creative Director of Aftermarq , a video strategy consultancy that specializes in brand amplification storytelling through video and live streaming. A: Live video is definitely hot right now. The culmination of technology, social media and consumer landscape will keep this here for a long time.

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Sword and the Script

SEPTEMBER 19, 2022

These leaders push their teams from a reactive, check-the-box focus on storytelling and information dissemination, to operating within a strategically defined framework that considers the impact and outcomes of content and programming on business priorities,” according to the report. Other interesting statistics: PR tech desires.

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Survey Corporate Communications Financial 81

Waxing UnLyrical

DECEMBER 28, 2019

It’s been fascinating to watch the industry change thanks to the explosion of technology. In fact, the very idea of “Social PR” would not be possible without the social technologies that allow us to build and maintain communities of influence. meditation (last but definitely not the least).

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Exercises Measurement Enterprise Technology 62

Sword and the Script

SEPTEMBER 6, 2016

However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Off Script #7: Lou Hoffman on PR and Storytelling. 2) What effects have those changes had on BurrellesLuce and the larger the PR vendor community?

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Measurement Course Advertising Advertising 60

NewsWhip

MARCH 31, 2021

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Bryan: Definitely. So are you seeing a spread of ideas, technology, methods between comms and marketing generally?

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Advertising Advertising Data Reputation 131

PR in High Definition

OCTOBER 28, 2021

Levelling up immersive technology. Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.

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Communications Wikipedia Meeting Technology 62

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. My doctoral study definitely laid a solid foundation for me in terms theory and research. As educators, maybe we won’t be pioneers in the technology world. I took it as an elective.”

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Education Training Course Social Media 150

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). There’s nothing that truly and definitively measures the quality of a placement – traditional or social.” – open survey comment regarding the state of measurement.

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Survey Industry Communications Corporate 74

PR in High Definition

APRIL 25, 2022

Brandon Stanton, the creator of the viral storytelling account Humans of New York, emphasises when writing his personal profiles that he does not describe people in adjectives, but rather describes actions of their life. Positivity engages audiences, and shines your reputation. Positive content is more viral.

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Wikipedia Viral Reputation Internal 62

MaccaPR

JUNE 1, 2016

Over the last eight years, he has shifted his focus away from news reporting, opting instead to develop a series of businesses that offer innovative executions of news and brand storytelling. The speed of technological advancement continues to drive rapid change across many vertical markets. See more details of the case study here.

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Brand Branding Storytelling Healthcare 48

prTini

APRIL 7, 2015

On Instagram, beyond simply posting beautiful/compelling images, how can we create multiple strategic, coherent “storylines” to help brands be more effective storytellers? Blog post definitely forthcoming …). She applied logistics and technology to empower people to create “closets on rotation.”

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Storytelling Agency Instagram Technology 28

PRSay

JULY 25, 2018

What’s your definition of good writing? When I say that to a professional audience, they might respond, “Well, yeah, but I’m writing about a technology solution.” We all want that magic formula. Laughs ] But the truth is that there’s no one way to write well or one thing that makes great writing. There’s no template.

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Writing Conference Internal International 74

Shift Communications

DECEMBER 11, 2015

It feels like the definition of integrated is moving to a business term vs. marketing one. Visual Storytelling Accelerates. PR and Marketing finds itself living “in interesting times.” That last part is the most interesting to me. How we leverage those elements to reflect in sales momentum will be expected of all marketing department.

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Marketing Mobile Pinterest Analysis 60

Contently - Strategy

SEPTEMBER 25, 2018

People are definitely becoming more aware of using video in their marketing. In terms of technology, I think the next piece in the journey to keep engagement moving is interactive video. In a recent Wyzowl survey , 81 percent of marketers indicated they were using video in 2018, up from 63 percent last year.

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Marketing Video Product Launch YouTube 90