Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. Think like a marketer and ask yourself, “What words would this person use to describe themselves? Are you trying to build your brand?

Resources 103

Resources Analysis Infographics Examples 103

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. Creative Media Kit Ideas. Lasting Impact of a Media Kit.

How To 176

How To Media Guidelines Pitching 176

Beyond PR

NOVEMBER 21, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Jay Baer Asks — What Are The 3 Biggest Problems With Influencer Marketing? Jay Baer: What are the three biggest problems with influencer marketing? And I can tell you that influencer marketing is harder than it appears.

Marketing 68

Marketing Infographics Video Content Marketing 68

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 133

Examples Software Pitching Tools 133

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The bottom line?

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

JUNE 11, 2019

Marketing is sometimes like politics. Marketers tend to be for it or against it – and passion may sometimes cloud new perspective. Gates provide marketing justification. You want to build your email marketing list. This is useful for email marketing and also retargeting and custom audience campaigns for paid social media.

B2B 120

B2B Mobile Content Marketing SEO 120

Buzzstream

FEBRUARY 9, 2024

In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

Deirdre Breakenridge

MARCH 12, 2015

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams.

Creativity 150

Creativity Web Social Media Data 150

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. Think like a marketer and ask yourself, “What words would this person use to describe themselves? Are you trying to build your brand?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. Think like a marketer and ask yourself, “What words would this person use to describe themselves? Are you trying to build your brand?

Resources 62

Resources Analysis Infographics Examples 62

Sword and the Script

FEBRUARY 24, 2015

Marketers are more optimistic about the economy, expect marketing budgets to increase and will spend more on digital, social media and marketing analytics. That’s according to a new survey of 288 senior marketing executives – the CMO Survey – conducted by Duke University’s Fuqua School of Business. by Frank Strong.

Mobile 60

Mobile Study Marketing Survey 60

Cision

FEBRUARY 23, 2016

Effective communication is key to increasing participation and raising money for your PAC – not only for solicitation, but for marketing and education as well. You need to create a simple, understandable definition of why your PAC matters. But how do you do it effectively? Why be involved in politics? Images via Pixabay: 1 , 2.

Communications 120

Communications Education Infographics Mobile 120

Contently - Strategy

JANUARY 9, 2019

For GE, however, it’s the culmination of a decade-long commitment to content marketing. In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. That definition may sound simple, but generating quality leads is complicated. (We’ll

How To 108

How To Transportation Content Marketing Healthcare 108

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 2, 2014

easier delivery models predicated by market acceptance of cloud computing. Marketing’s Responsibility for Sales. Marketing perhaps has never had more responsibility for sales than it does today. Yet a cursory glance across the marketing industry will show, most businesses incentivize marketers by volume.

Web 113

Web LinkedIn Infographics Software 113

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

The right link can attract new customers in a way that other forms of organic marketing simply cannot. Yet, many SaaS marketers don’t utilize it in their marketing mix. If you are one of those marketers hesitant to wade into link building for SaaS business, we’re here to tell you that it’s an accessible and doable strategy.

Examples 62

Examples Software Pitching Tools 62

Polaris

SEPTEMBER 28, 2015

It’s surprising, but according to this infographic , close to 50% of LinkedIn profiles are incomplete. For more in-depth ideas on getting the most from LinkedIn, read Neal Schaffer’s book, Maximizing LinkedIn for Sales and Social Media Marketing. 1 Complete Your LinkedIn Profile. A profile photo. Two past positions. Your education.

LinkedIn 100

LinkedIn Groups Infographics Social Media 100

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Buzzstream

DECEMBER 28, 2023

In each case, you can more definitively uncover blog posts related to the topic of your choice. Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. Tip: Use Google search operators when building your Research lists in BuzzStream.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

In each case, you can more definitively uncover blog posts related to the topic of your choice. Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. Tip: Use Google search operators when building your Research lists in BuzzStream.

Tools 71

Tools Blogging Pitching Google 71

Presspage

NOVEMBER 6, 2017

Though it should be obvious your PR practices play a vital role in promoting your organization and its products and services, you probably have a significantly harder time determining the actual value than your colleagues at the marketing and sales departments do. Number of downloads for offered white papers, videos, infographics etc.

Measurement 97

Measurement Comparison Advertising Advertising 97

5W PR

OCTOBER 9, 2017

By: Pola, Director of Digital Marketing. Here’s what keeps her creative: “My three children are definitely the inspiration for my feed. UnifiedSocial.com offers this great infographic on driving social success via mobile. Launching a new social media channel for your business or brand? Brand Awareness? Creating a Loyal Fanbase?

Social Media 112

Social Media Media Mobile Pinterest 112

Buzzstream

DECEMBER 28, 2023

In each case, you can more definitively uncover blog posts related to the topic of your choice. Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. Tip: Use Google search operators when building your Research lists in BuzzStream.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. This is where the benefit of having drafts ready to go comes in particularly handy, because you definitely don’t want much of a delay before making a general announcement. Pull data or facts and create an infographic. Promote to Your Audience.

How To 125

How To Data Community Groups 125

ISEBOX

JULY 24, 2015

Not news: Marketers have moved beyond the written word and blog post in our campaigns. Text was once sufficient to reach your target audience by appealing to their needs and interests, but they’ve become more sophisticated in filtering marketing messages. Need proof that multimedia is on the rise in content marketing?

Infographics 70

Infographics Storytelling Video YouTube 70

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. Q7: Any other tips you have for marketers and PR pros? Content with relevant images gets 94% more views than content without relevant images.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. Q7: Any other tips you have for marketers and PR pros? Content with relevant images gets 94% more views than content without relevant images.

Training 100

Training Film Infographics Examples 100

ISEBOX

SEPTEMBER 8, 2016

But definitely ageing. Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). See this infographic re: the power of visual content. Anyways… “Inbound?”

Infographics 105

Infographics Software Video Employee 105

Buzzstream

FEBRUARY 7, 2018

Now they’ve been beaten to death by lazy marketers. So, if I’m running this type of campaign for “The Comprehensive Guide on Whiskey Tasting” for my personal blog (which may or may not but definitely does exist because why not write about your vices), I’d look for snippets of info about the process of tasting whiskey. justsaying.

Writing 134

Writing SEO Examples Blogging 134

Ishmael's Corner

MAY 10, 2015

In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. I never considered this for B2B marketing, but the price point allows for experimentation.

Tools 60

Tools B2B Software Storytelling 60

PR 20/20

JUNE 27, 2017

For example, if you’re already ranking in the top three spots for “what is inbound marketing,” find key phrases that relate, such as “HubSpot inbound marketing” or “how to build an inbound marketing campaign.” However, if I were looking up, “what is inbound marketing,” I would expect a definition and some examples.

SEO 60

SEO Engineering Blogging Infographics 60

Solo PR Pro

FEBRUARY 26, 2019

SEO by definition is the ability to be found online, with the presenters sharing that “SEO is as much about people as it is the search engines themselves.”. Contextual relevance speaks directly to content marketing. Do your clients see the value of content marketing? Backlinko SEO Marketing Hub. The Basics.

Engineering 45

Engineering SEO Google Web 45

Marketwired

FEBRUARY 16, 2016

” Here are a few definitions from the PR influencers who are putting the hasthag, and the practice, into action. When you can, offer high resolution photos, videos or infographics. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies.

Creativity 100

Creativity Pitching Writing Conference 100

Stern + Associates

AUGUST 13, 2014

Yet the sales community generally views thought leadership as a fancy name for marketing, outside their job to court new customers and close deals. Customize certain assets with statistics or other knowledge points specific to a particular market or industry subset. But it’s also increasingly important to lead generation and sales.

Leadership 81

Leadership Reputation Measurement Video 81

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. David (JPD): Has your definition of newsjacking changed since you first coined/started using the term? David Meerman Scott (DMS): Yes, the definition has changed.

Television 40

Television Corporate Infographics Radio 40

Karen Freberg

DECEMBER 21, 2017

I have been a fan of Jeremy’s for years – we first connected via Twitter and one day I hope we are able to meet in person over a cup of coffee (definitely on my #SMSports bucket list for sure!). Visual summaries as infographics. I read Jeremy’s first book- Brands Win Championships – and loved it.

Sports 47

Sports Brand Branding Case Study 47