Reputation Us

FEBRUARY 7, 2023

While creating an effective business communication strategy is essential to your company’s good reputation, only four percent of leaders rate their efficiency and communication as excellent, according to the survey. There is definitely room for improvement! There is definitely room for improvement!

Communications 97

Communications Real Estate Reputation Internal 97

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! Employee communications after sudden transformation. must-read for any internal comms departments! The Firefly guide to shaping your reputation. Communicating in a global crisis. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. But they can be costly too. If not, change them.

Reputation 90

Reputation Creativity Employee Resources 90

PR in High Definition

JULY 21, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover.

Reputation 77

Reputation Employee Film Internal 77

PR in High Definition

JANUARY 30, 2024

It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. Cloudflare has been in hot water recently, for instance, for the way the company handled mass layoffs.

Handbook 62

Handbook Crisis Company Reputation 62

5W PR

AUGUST 27, 2021

Since the public relations sphere is spread out over a multitude of industries, it’s always best to learn about specific PR jobs first, before making a definite career decision. Interns in Public Relations. Any issues that can potentially damage a client’s reputation or public image are handled by a crisis manager.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

PR in High Definition

JULY 31, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover.

Reputation 62

Reputation Employee Film Internal 62

PR in High Definition

JULY 28, 2021

Even in the summer months, we need to maintain that brand upkeep and to continue building up those company reputations. That same great message that you’re pushing externally also needs to be felt and followed internally. Using communications to upkeep a great internal reputation will ensure that it’s also reflected externally.

Reputation 62

Reputation Meeting Internal International 62

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. Create a leadership positioning.

B2B 334

B2B Company Case Study Conference 334

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Landis PR

SEPTEMBER 21, 2023

My definition of a values-aligned organization is simple, it is an organization that has a clear mission statement centered on benefiting people now and in the future. It is the strategy of the organization, the policies (both internal and external) and the execution. What is a values-aligned organization?

Company 64

Company Employee Community Healthcare 64

Sword and the Script

AUGUST 22, 2023

News is, by definition, something that defies expectations. Over my career, I’ve worked on internal and external communications – both on the in-house and agency side – for dozens of corporate transactions. A maturing startup acquired another vendor in a different category.

Corporate 95

Corporate B2B Company Marketing 95

PR in High Definition

NOVEMBER 27, 2018

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. It’s a good reminder that a great reputation is a company’s most valuable, if intangible, asset and not to underestimate the effect it can have on your business success and bottom line. Reputation is not image.

Reputation 48

Reputation How To Google Employee 48

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? praise-filled posts on Instagram.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR in High Definition

MARCH 27, 2024

It’s going to be difficult to embed cybersecurity across a business if there’s a lack of internal comms, and absolutely zero external comms plans in place. Bridging the internal comms gap Improving comms in cybersecurity starts internally, by bridging the comms gap. Live and breathe it; you never know when you’ll need it.

Crisis 71

Crisis Internal International Crisis Communications 71

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

A rebranding can be part of a smart strategy for moving past a reputation crisis. To distract from internal problems. Internal problems are, by definition, inside an organization, so a rebranding to move past institutionalized behavior is like a band-aid on a bullet wound. To hasten the end of a reputation crisis.

Crisis 136

Crisis Airlines Reputation Internal 136

Melissa Agnes

JUNE 3, 2014

However, in terms of digital vs. traditional issues, the core definition of an issue (and a crisis) remains the same, no matter where the situation occurs. Here are some interesting reads to provide more insight on this subject: Do Social Media Accounts Legally Belong to the Employer or Employee?

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Improve internal communications. Source: International Journal of Business Communication 9 Mishra, K., Driving Employee Engagement. Driving Employee Engagement.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR in High Definition

MARCH 24, 2021

It takes real courage to stop and take a long, hard look at your reflection to hear the criticism and accept the real truth about your reputation. What do your employees think? Perception is your reputation. No one can say, ‘We have no reputational challenges’. Reputation affects the whole organisation.

Reputation 107

Reputation Construction Employee Measurement 107

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”.

Interviews 100

Interviews Publicity Technology Social Media 100

PR in High Definition

JUNE 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Timing is also important when it comes to elevating the brand – you need to invest the time to lay the foundation before you can build a reputable brand.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Timing is also important when it comes to elevating the brand – you need to invest the time to lay the foundation before you can build a reputable brand.

Internal 48

Internal International Company Local 48

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand.

Employee 120

Employee Social Media Education Brand 120

PR in High Definition

JANUARY 26, 2022

Maintaining synergy through employee comms. Most companies are putting trust in their employees to choose the approach which works best for them, whether that be coming into the office every day, or on a less regular basis. A New Year is the perfect time to reconsider your comms campaigns and building your brand’s reputation.

Guidelines 62

Guidelines Employee Social Media Reputation 62

PR in High Definition

APRIL 27, 2023

This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. Rather use this time to focus on your wider PR and reputation strategy. Equally, doing nothing with the time is a missed opportunity. In short, don’t be afraid to sit some conversations out.

Case Study 62

Case Study Media Training Reputation Training 62

PR in High Definition

SEPTEMBER 22, 2020

Nancy Kline talks about the internal state of mind in her book “Time to Think”, suggesting that the best conditions for thinking are when you’re at ease and free from rush or urgency – and it really struck a chord because it seems we might be doing the opposite. Listen to your employees. Ease creates, urgency destroys.

Creativity 116

Creativity Employee Newspapers Crisis 116

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. In public relations, we call this: Lobbying ( blog posts ) Most organisations have employees.

Publicity 52

Publicity Marketing eBook Public Affairs 52

David PR Group

MARCH 30, 2017

Having recently written a book about online reputation issues , I spend a lot of time thinking about online risk, and I am increasingly interested in cybersecurity. Online reputation and cybersecurity are both interconnected and of critical importance for most businesses. Do your employees touch private data?

Real Estate 40

Real Estate Automotive Insurance Insurance 40

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? employees, investors, etc.)? But what is the primary reason for your change of heart?

Reputation 52

Reputation Social Media Internal International 52

PR in High Definition

FEBRUARY 23, 2021

KPMG’s ex-chairman, Bill Michael, recently came under fire for making controversial remarks about his employees “playing the victim card” and “moaning” about their circumstances during the lockdown. We’ve explored this crisis further in our Reputation Shapers guide that you can access here.

Crisis 71

Crisis Communications Reputation Training 71

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. State Street Corp was forced to pay $5 million to about 300 women employees who were paid less than their male counterparts.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Barokas

NOVEMBER 28, 2017

So, let’s take a look at the top PR fails this year and what their internal PR tactic was for handling the situation – I think we all know where this is going to start…. Because United failed to do this, the airline’s billion-dollar brand reputation crumbled and travelers will remember this PR screw up for years to come.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. REPUTATION RISK. BAD REPUTATION EXAMPLE. –Joan Jett.

Reputation 88

Reputation Financial Telecommunications Employee 88

Stuart Bruce

JUNE 24, 2016

Reassure customers, employees, suppliers and other stakeholders. Establish an internal management working group supported by the appropriate professional advisers as required. This isn’t meant to be a definitive list as the impact on different companies and organisations and sectors will be very different.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. This refers to our role as the creators and builders of reputations.

Groups 62

Groups Employee Leadership Examples 62

Reputation Us

OCTOBER 27, 2021

“An’ I don’t give a damn ’bout my reputation. Joan Jett famously sang candidly about not giving a damn about a bad reputation. But ‘80s rock stars aside—a bad reputation will generally cause a financial hit more than a gain. BAD REPUTATION EXAMPLE. STEPS: BAD REPUTATION MITIGATION. REPUTAION RISK.

Reputation 78

Reputation Financial Telecommunications Employee 78