PR in High Definition

JANUARY 31, 2023

We’ve all seen reputational disasters play out before. But, what about when a company reputation isn’t totally obliterated, but it takes a knock? Whether you agree or disagree with the decision, we can all agree that this situation is about reputational impact. But it’s important that leaders don’t let their gameplan slip.

Reputation 62

Reputation Company Sports Transportation 62

Reputation Us

NOVEMBER 3, 2019

Having a favorable reputation has been proven financially valuable and overall critical to an organization. Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? Enter the Chief Reputation Officer or CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

Stephen Waddington

MAY 24, 2022

We have a reputation problem of our own. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. The public makes no such distinction.

Publicity 149

Publicity Reputation Study Crisis 149

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

PR and comms teams play a critical role in building brand reputation, driving awareness, and fostering positive relationships with key stakeholders. The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned.

Measurement 195

Measurement Analysis Reputation SEO 195

Reputation Us

FEBRUARY 7, 2023

While creating an effective business communication strategy is essential to your company’s good reputation, only four percent of leaders rate their efficiency and communication as excellent, according to the survey. There is definitely room for improvement! There is definitely room for improvement!

Communications 97

Communications Real Estate Reputation Internal 97

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. They are definitely ones to watch! Twelve players to scope out.

Reputation 100

Reputation Industry Sports Technology 100

PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. If not, change them. I:ntimacy and intent.

Reputation 90

Reputation Creativity Employee Resources 90

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. CEOs and celebrities don’t care about definitions. That doesn’t make sense. They care about being successful, he says.

Trends 157

Trends Publicity Marketing Case Study 157

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! must-read for any internal comms departments! The Firefly guide to shaping your reputation. After some serious hard work and brain power, we launched Firefly: The Reputation Shapers, our brand-new proposition.

Reputation 133

Reputation Creativity Crisis Employee 133

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. Disgruntled employees have the power to damage a company’s reputation in a matter of minutes. It doesn’t need to be a huge scandal, but an organisation’s reputation is dictated by everything that is said about them, externally and internally.

Internal 62

Internal International Communications How To 62

PR in High Definition

JULY 21, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

Reputation 77

Reputation Employee Film Internal 77

PR in High Definition

JULY 28, 2021

Even in the summer months, we need to maintain that brand upkeep and to continue building up those company reputations. That same great message that you’re pushing externally also needs to be felt and followed internally. Using communications to upkeep a great internal reputation will ensure that it’s also reflected externally.

Reputation 62

Reputation Meeting Internal International 62

Stuart Bruce

MAY 20, 2016

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. However, there is still far less focus on reputation.

Reputation 94

Reputation Measurement Brand Branding 94

Wadds Inc.

MARCH 28, 2023

A formal definition isn’t something that industry associations, let alone practitioners, are able to agree upon. We use alternative phrases to to create clear space from the negative reputation associated with public relations as misinformation and spin. The outcome is reputation and trust.

Publicity 52

Publicity Corporate Reputation Internal 52

Stephen Waddington

DECEMBER 17, 2020

These include value, measurement, gender, BAME diversity and the reputation of the industry itself. It has a latent insecurity about its contribution to reputation and marketing. The new book has been written by an international communication of 35 authors over the past three years. The numbers are well rehearsed.

Case Study 201

Case Study Conference Exercises Print 201

PR in High Definition

JULY 31, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

Reputation 62

Reputation Employee Film Internal 62

PR in High Definition

MAY 28, 2019

What is concerning when reading these reports is that these major international firms still seem to believe some things can be hidden behind closed doors. It could be that there are some issues internally that are still being ironed out. An organisation’s reputation is split between capability reputation and character reputation.

Reputation 48

Reputation Employee Google Internal 48

PR in High Definition

MARCH 27, 2024

It’s going to be difficult to embed cybersecurity across a business if there’s a lack of internal comms, and absolutely zero external comms plans in place. Bridging the internal comms gap Improving comms in cybersecurity starts internally, by bridging the comms gap. Live and breathe it; you never know when you’ll need it.

Crisis 71

Crisis Internal International Crisis Communications 71

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set.

B2B 334

B2B Company Case Study Conference 334

PR in High Definition

JANUARY 30, 2024

Mistakes are inevitable, and the effects can either be short-lived or they can have the potential to cause long-term damage to a brand’s reputation. Avoid knee-jerk internal comms – If you’ve already been working with a PR team to bolster your internal communications, then rapport and trust will already be established among your employees.

Handbook 62

Handbook Crisis Company Reputation 62

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

5W PR

AUGUST 27, 2021

Since the public relations sphere is spread out over a multitude of industries, it’s always best to learn about specific PR jobs first, before making a definite career decision. Interns in Public Relations. Any issues that can potentially damage a client’s reputation or public image are handled by a crisis manager.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

PR in High Definition

NOVEMBER 27, 2018

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. It’s a good reminder that a great reputation is a company’s most valuable, if intangible, asset and not to underestimate the effect it can have on your business success and bottom line. Reputation is not image.

Reputation 48

Reputation How To Google Employee 48

Wadds Inc.

MAY 24, 2022

We have a reputation problem of our own. Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. It became a trusted part of the senior team within organisations helping manage internal and external stakeholders. The public makes no such distinction.

Publicity 59

Publicity Reputation Study Crisis 59

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Senior executives who do not make themselves available for internal reviews, or who don’t participate as corporate spokespersons where needed are sending a message that the program isn’t important, which can hamstring the PR team’s efforts. It’s important to have a clear definition of success at the outset. No measure of success.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Media relations deals with the news environment, which is by definition unpredictable. On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

A rebranding can be part of a smart strategy for moving past a reputation crisis. To distract from internal problems. Internal problems are, by definition, inside an organization, so a rebranding to move past institutionalized behavior is like a band-aid on a bullet wound. To hasten the end of a reputation crisis.

Crisis 136

Crisis Airlines Reputation Internal 136

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Sword and the Script

AUGUST 22, 2023

News is, by definition, something that defies expectations. Over my career, I’ve worked on internal and external communications – both on the in-house and agency side – for dozens of corporate transactions. A maturing startup acquired another vendor in a different category.

Corporate 93

Corporate B2B Company Marketing 93

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?

Interviews 97

Interviews Publicity Technology Social Media 97

PR in High Definition

JUNE 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Timing is also important when it comes to elevating the brand – you need to invest the time to lay the foundation before you can build a reputable brand.

Internal 48

Internal International Company Local 48

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. In my contribution, Internal Journo and SEO Expert; New ‘Trust’ Calisthenics for the PR Pro , it appears twice: By examining subject choices and phraseology, the focus of PR pros can move from a ‘how’ to attract attention, to a ‘why’ (and about ‘what’) search perspective.

Construction 40

Construction Internal International SEO 40

PR in High Definition

MAY 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Timing is also important when it comes to elevating the brand – you need to invest the time to lay the foundation before you can build a reputable brand.

Internal 48

Internal International Company Local 48

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I grew up in West Monroe, Louisiana. That’s how I ended up here.

Ethics 81

Ethics Data Crisis Apparel 81

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. Monitoring brand mentions helps gauge brand visibility and reputation, assess sentiment, identify influencers and respond to negative publicity. What is Reputation Management? What is Brand Sentiment? Technical Aspects of PR 15.

Viral 52

Viral Crisis Communications SEO Reputation 52