PR Fuel

JANUARY 24, 2022

Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful. You can use the market research data to improve your company’s communication. Draft an Eye-catching Press Release.

Creativity 110

Creativity Data Measurement Product Launch 110

Prohibition

AUGUST 22, 2023

Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. PR can help spread the word about these events and promotions through press releases, social media and collaborations with local influencers.

Retail 62

Retail Marketing Measurement Product Launch 62

ImPRessions - Crenshaw Communications

MAY 9, 2016

The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. But he hired us a month later, and although the branding didn’t change as much as we would have liked, we reached a compromise and helped him achieve a successful launch in a local market. ” And I was.

How To 120

How To Construction Product Launch Local 120

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention. In the end, we pared the tactics to a Facebook call-to-action and a strategically located photo opportunity outside a flagship store that featured – what else?

Writing 130

Writing Comparison Product Launch Leadership 130

PR Fuel

JULY 26, 2020

They get picked up by local and national publications, help journalists, and allow you to control your messaging. This may be a new line of clothing, an expanded list of services, or the release of a brand-new product that you’ve been working on for months. Issue a press release! Wondering when and where to issue press releases?

SEO 52

SEO Writing Local Product Launch 52

Beyond PR

APRIL 5, 2018

Executing a campaign pitch, product launch, or new initiative is only the first step in the communications cycle. Analytics around coverage should also return audience demographic and firmographic data, helping you understand your target audience more effectively. Execute And Adjust Campaign Messaging On-the-Fly.

Company 73

Company Media Crisis Insurance 73

Buzzstream

MARCH 26, 2020

They share that data freely (not all of it) with each Youtube channel. Local citations are a great way to link to your business online. Local citations could be in the form of business directories, social media mentions, photo citations or video citations. Google is constantly identifying Youtube viewers and categorizing them.

YouTube 116

YouTube Brand Branding Video 116

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Take the time to then research your local client base through social media monitoring and industry circles to uncover if any of them will be attending the show.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

SEPTEMBER 22, 2015

Other strategic areas that relate include interpreting numbers and translating them into meaningful data about reputation, organizational issues, crisis management and so on. Ours is dynamic and proactive profession, and we benefit from our ubiquity in: contributing to the general workplace and local and national discussions.

Interviews 40

Interviews Enterprise Corporate Internal 40

Business Wire

OCTOBER 30, 2017

Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality. According to Vidyard’s 2017 Video in Business Benchmark report, a video less than 90 seconds in length sees an average retention at the end of 53%.

Infographics 153

Infographics Travel Product Launch Video 153

PR Fuel

JUNE 17, 2021

A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. In order for your press releases to gain recognition by the right people (namely the media and local journalists), you need to ensure they’re written in a news format.

Writing 60

Writing SEO Google Local 60

MaccaPR

SEPTEMBER 9, 2019

For those obsessed with follower counts, in the wake of Popeyes' viral triumph, its Twitter following shot up by 60% (compared to Chick-fil-A’s anemic 4% boost during the same period), adding more than 25,000 new followers for Popeyes, according to Thinkum data tracking. So what can marketers like you learn from Popeyes’ online victory? #1

Twitter 105

Twitter Marketing Social Media Viral 105

ImPRessions - Crenshaw Communications

OCTOBER 16, 2017

One way to juice a seasonal story is with interesting and quirky data to update or round it out. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare Product Launches.” Weather may sound boring, but it’s actually a rich story idea with high local relevance.

Film 180

Film Small Business Pitching Comparison 180