Striving for efficiency: B2B marketers turn to technology, shift internal priorities toward greater alignment and use of third-party data
Agility PR Solutions
AUGUST 13, 2023
On the heels of a tough year, B2B leaders across marketing and sales are reevaluating their approaches to better differentiate themselves and cushion their companies from the impact of a still shaky economy, according to new research from B2B-focused sales and marketing data analysis firm Demandbase, in partnership with B2B marketing news and trends (..)
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