PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g.

Brand 145

Brand Branding Infographics How To 145

5W PR

MAY 27, 2022

Storytelling. Data and Statistics. Companies in the robotics industry will always get questions about data and statistics. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling.

Company 88

Company Strategy Publicity Real Estate 88

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Technology never sleeps! Quill untaps the potential of your data. We know it’s all about the data. But your data is only of value if you can use it to plan and create better content or refine strategy. Just when you thought you had all the public relations tech tools you need, fresh innovations come along.

Tools 147

Tools Radio Data Analytics 147

Stern + Associates

DECEMBER 20, 2022

Greater use of augmented reality: Augmented reality (AR) has already made its way into social media marketing, but we expect to see an even greater focus on this technology in 2023. The increase in visual content could also extend to the use of visual storytelling techniques, like infographics and animations.

Social Media 62

Social Media Marketing Media Analytics 62

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Effective storytelling improves valuations. 66% said conferences (including virtual). 13% say not following brand guidelines.

B2B 117

B2B Marketing Survey Software 117

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

At Crenshaw we work with clients in B2B technology industries like adtech and cybersecurity, and it’s a challenge to understand every specific niche and sub-niche. That inflection point in his company’s history and his personal reasons for deciding as he did became the basis for our storytelling. Use strong language.

Pitching 140

Pitching B2B Infographics Study 140

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Professor Moorman also champions The CMO Survey.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Digital technology and the cloud have caused content and data to explode. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.”

Media 120

Media Content Marketing Infographics Fashion 120

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. At GE, Kellner operates with a similar philosophy.

How To 108

How To Transportation Content Marketing Healthcare 108

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Be sure to include research/data to back up your claims: This can be your own or you can cite someone else’s. If you include numbers—such as time or money saved—or data that backs up your claims (e.g. “99 Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

OCTOBER 31, 2017

You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. Technology utilization. We sync up client data with the Wordsmith portal, and create a template using rules and dynamic synonyms. According to the MarTech Data Report , “. Lead sources.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Data Whiz. The Coder.

Marketing 43

Marketing Mobile Engineering Technology 43

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. New technologies like ISEBOX, a multimedia content marketing platform, are emerging that allow you to create microsites where you can present your story and all of your multimedia content in a central location that will improve your media relations efforts without costing as much.

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

PR 20/20

AUGUST 11, 2016

New technology is being introduced in the marketing world every day, and the demand for top talent is greater than ever before. Founder and CEO of PR 20/20 Paul Roetzer ( @paulroetzer ) believes that the largest gaps impacting performance lie primarily within marketing talent, technology and strategy. The Data Whiz. The Coder.

Marketing 40

Marketing Mobile Engineering Technology 40

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Storytelling principles, writing skills, graphic design basics, audio and video editing techniques, and even coding for interactive projects are valuable assets in the digital toolbox.

Media 78

Media YouTube Transportation eBook 78

Shift Communications

OCTOBER 31, 2016

And as an information industry, we are powered by data. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. As an industry, we must stop fearing technology. Every single one.

Analytics 60

Analytics Data Analysis Technology 60

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. We pride ourselves on following the data.

Healthcare 78

Healthcare Storytelling Communications Local 78

Waxing UnLyrical

MAY 5, 2011

As a PR pro, one of the things I’ve liked best about this social media movement is the rebirth or revival of storytelling. They don’t sell technology or theme park rides. Stats: If you have the surveys, interesting data, use them. Guest post by Davina Brewer. Banishment of the Business Barf.

Storytelling 66

Storytelling Publicity Comparison Local 66

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic. more views.

Infographics 72

Infographics Case Study Video Survey 72

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Data is sourced from the Audit Bureau of Circulations. Data is hard to come by and highly fragmented. You should not start with three pages of A4, but a tweet, an infographic or a video.

Media Relations 115

Media Relations Media Print Newspapers 115