Shift Communications

FEBRUARY 20, 2019

All of these can be used to research industry trends and current news: Google News. Google Trends. Google News. For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters.

Trends 142

Trends Industry Wikipedia How To 142

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Make Data-Driven PR Decisions. Truly understanding the customer journey from PR through to sale is a tough challenge that few technologies provide.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

NOVEMBER 10, 2014

Google Analytics. If you have access to your Google Analytics account, you’re in luck! PR pros, want a deeper dive? Check out our guide to Google Analytics for PR.). Google Analytics can give you detailed demographics for all the visitors to your site. Create content for your audience.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

DECEMBER 9, 2014

One of the core tenets of effective public relations is building the right audience. You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience. For that, we’ll turn to our stalwart, Google Analytics. Do this exercise with your own data!

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

JANUARY 2, 2017

What does the public relations industry have to look forward to in 2017? Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Content Shockwave.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. HAROLD’s creation represents the first AI employee of a virtual public relations workforce. 2014: ZIPR Mobile PR Spokesperson App. Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. All earned media, like all public relations efforts, are not the same. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS. Here’s how.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Compatible Data. Stay tuned!

Analytics 92

Analytics Software Data System 92

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

NOVEMBER 13, 2017

Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging?

How To 131

How To Conference Pitching Software 131

Shift Communications

MARCH 3, 2015

Although I don’t know if we’ll see the Google Analytics movie anytime soon…). Vice President, Technology Business Development East Coast. The post Are PR and Marketing Entering the Moneyball II Era? appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Derek Lyons.

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Shift Communications

MARCH 12, 2018

However, if we distill down the essence of public relations, it’s to build awareness and trust in a brand, such that people want to share it, talk about it, and ultimately buy from it. So, what measurable trait helps us determine the effectiveness of PR? The Most Important Metric in PR Today is Branded Non-Negative Search.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

FEBRUARY 29, 2016

PR practitioners must constantly create at the leading edge. As SHIFT CEO Todd Defren has emphasized to clients throughout the years, our public relations efforts must embody at least one of these three attributes: First. SHIFT was not the first Google Analytics Certified Partner ; there were hundreds of companies before us.

Analytics 60

Analytics Google Technology System 60

Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. We used clean, compatible, well-chosen data and looked forward 365 days to see what future performance of my blog looked like. What if, however, we didn’t have textbook data at our fingertips?

Analytics 87

Analytics Engineering Data Reddit 87

Shift Communications

APRIL 30, 2015

The reality is, for those of us in the “mid-size” bracket, it’s tough to compete directly against the pockets of the large, public agencies when it comes to growth – whether we are talking about sheer footprint, new services or practice specialties. That may sound elementary; basic even – why wouldn’t you use data to make business decisions?

Agency 60

Agency How To Data-Driven PR Data 60

Shift Communications

JULY 24, 2017

Google and TalkWalker Alerts ensure your team is able to stay on top of breaking news as it happens. They should set up Google or Talkwalker Alerts for terms related to G.W., s team can use Google Trends to monitor for increased consumer interest in subjects that could be bad for business. Another data source G.W.’s

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. ALMOST Free Exposure. Of course you do!

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. ALMOST Free Exposure. Of course you do!

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on. On top of that, free tools like Iconosquare for Instagram and Google Analytics can provide data on other platforms that don’t have sufficient native offerings. ALMOST Free Exposure. Of course you do!

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

JANUARY 25, 2016

If you’re willing to open up Google again, you’ll see that a search of “content marketing” brings up an incredible amount of recommendations from many different experts. To support this thought, let’s first look at the number of searches for “indoor pools” on Google, through Google Trends.

Content Marketing 60

Content Marketing System Google Data 60

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. So, read on to discover what you should not ignore in public relations this year.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

FEBRUARY 16, 2016

Ever wonder how Google Maps can tell you when there’s traffic on the road? It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Localized Marketing.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. The ability to show our PR efforts are working. Here is a starter’s kit of digital/marketing-focused blogs and publications I recommend reading: {grow}.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. In essence I wanted to know how they are using their most public face (their website) when marketing their brands.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

FEBRUARY 13, 2017

As we mentioned in our recent webinar on Google Data Studio™ , many of our stakeholders don’t need every scrap of data we can provide. Vice President, Marketing Technology. Reporting to Others. Instead, choose to report only the video metrics our statistical analysis determined as meaningful and the actions that resulted.

Video 117

Video Measurement Communications How To 117

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Analytics Careers Learning Public Relations Strategy' Visuals : Traditionally, communicators have been trained in writing.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

OCTOBER 2, 2017

In this series, we’ve looked at what predictive analytics is, why it’s important to public relations professionals, and a glimpse at some actual predictions: Part 1: Introduction. Part 2: Pre-Requisites to Predictive Analytics for PR. Part 3: Predictive Analytics for PR, Applied. The Future of PR is Predictive.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112

Shift Communications

SEPTEMBER 20, 2017

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice), and ultimately reverse engineer the value of the impressions and the awareness or perception they created. Vice President, Marketing Technology.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

NOVEMBER 9, 2015

In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Tools, of course, like IBM Watson Analytics, but also other statistical tools like SOFA Stats, The R Project, SQL and Hadoop databases, Google BigQuery, and so much more. Christopher S.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Tools, of course, like IBM Watson Analytics, but also other statistical tools like SOFA Stats, The R Project, SQL and Hadoop databases, Google BigQuery, and so much more. Christopher S.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Tools, of course, like IBM Watson Analytics, but also other statistical tools like SOFA Stats, The R Project, SQL and Hadoop databases, Google BigQuery, and so much more. Christopher S.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

OCTOBER 19, 2015

If search volume then leads to website traffic, you can measure the value of that website traffic using goals and goal values in Google Analytics (or the web analytics software of your choice) and ultimately reverse engineer the value of the impressions and the awareness/perception they created. Vice President, Marketing Technology.

Analytics 60

Analytics Measurement Software Advertising 60

Shift Communications

SEPTEMBER 18, 2017

Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust. The PR industry operates this way mainly because we’ve not had access to predictive software or good data.

Analytics 132

Analytics Data-Driven PR Data Software 132