Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. We could use this information to inform a blog post, giving insights into social media use during fall premiers.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Download your copy now!

Google 60

Google B2C Analytics Data 60

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. For that, we’ll turn to our stalwart, Google Analytics. For that, let’s look first at social media.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Social Media Configuration. Connecting Google Search Console. It’s super easy to do. Chel Wolverton.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD can replicate itself and call the whole media list simultaneously.”

Employee 60

Employee Data-Driven PR Communications Software 60

Shift Communications

DECEMBER 21, 2018

Our top posts, the best of Q4 content of 2018, focused on earned media, Google Analytics metrics, and measuring PR success. 3 CATEGORIES OF PR AND EARNED MEDIA. All earned media, like all public relations efforts, are not the same. GOOGLE ANALYTICS 101: 5 METRICS FOR PUBLIC RELATIONS. Here’s how.

Analytics 74

Analytics Google Measurement Data 74

Shift Communications

OCTOBER 30, 2014

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. Vice President, Marketing Technology.

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

SEPTEMBER 12, 2017

To prepare for predictive analytics, we must clean our data as best as possible. Compatible Data. Most predictive analytics software and systems are based on open-source libraries and technologies. As such, we must ensure our data is in compatible formats so that as little conversion/manipulation is required prior to import.

Analytics 92

Analytics Software Data System 92

Shift Communications

MARCH 11, 2015

Tap into Google Analytics. Yes other PR peeps, I said it – analytics. Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. After securing two product placements with the outlet, we went back to Google Analytics to determine results. Analytics Marketing Technology analytics'

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

You try to find information on a local business through social media, only to find a few accounts frozen in time. Even worse, sometimes the business doesn’t have social media accounts at all. After a routine Google search for at least a webpage belonging to the business, you come back empty handed and decide to move on.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

MARCH 3, 2015

Although I don’t know if we’ll see the Google Analytics movie anytime soon…). Recently there was a debate going on in the media, between known provocateur/ex NBA star Charles Barkley and GM of the Houston Rockets/Sloan Conference favorite Daryl Morley, about the value of analytics. Derek Lyons. Photo Credit: IMDB.

Data-Driven PR 60

Data-Driven PR Sports Marketing Analytics 60

Shift Communications

FEBRUARY 29, 2016

SHIFT was not the first Google Analytics Certified Partner ; there were hundreds of companies before us. In the PR industry, however, we hold that distinction. We’ve used Watson Analytics to prescribe social media engagement strategy based on users’ engagement habits. Vice President, Marketing Technology.

Analytics 60

Analytics Google Technology System 60

Shift Communications

NOVEMBER 13, 2017

Interest in influencer marketing is at all-time highs, and based on Google searches for the topic, there’s little indication that interest will flag. Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging?

How To 131

How To Conference Pitching Software 131

Shift Communications

JUNE 22, 2015

On virtually every site you visit on the Internet, you’ll find social media sharing icons. We just want to prove or disprove a positive association between social media shares and page views. Let’s first get our data. I’ll use data from my personal website so as to avoid revealing anything under NDA.

Social Media 60

Social Media Media Data LinkedIn 60

Shift Communications

JULY 24, 2017

s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Before activating a speaking bench or hitting the phones to contact media friendlies, you need to understand what and how the situation needs to be addressed. Luckily, G.W. Before the attack.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

JANUARY 2, 2017

Just in news publications alone, we saw an astonishing 72 million news stories written in 2016 according to Google News, an all-time high. How can we use data, analytics, and algorithms to achieve awareness at scale? Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JANUARY 25, 2016

If you’re willing to open up Google again, you’ll see that a search of “content marketing” brings up an incredible amount of recommendations from many different experts. To support this thought, let’s first look at the number of searches for “indoor pools” on Google, through Google Trends.

Content Marketing 60

Content Marketing System Google Data 60

Newsfile

JANUARY 30, 2024

Along the same lines, Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

Meanwhile Google currently offers Gemini Pro in Bard. Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

FEBRUARY 16, 2016

Ever wonder how Google Maps can tell you when there’s traffic on the road? It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Localized Marketing.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

DECEMBER 29, 2015

Let’s take a look: How To Use Google Analytics for Same-Day Content Promotion. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? You can have that, and you only need Google Analytics and an alarm clock to do it. Will a blog post go viral?

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

APRIL 2, 2015

years working on the technology PR team. The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I’m on the frontlines of seeing how marketing and PR can work together. The ability to show our PR efforts are working. I spent the first 3.5

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Vice President, Marketing Technology. ” Christopher S.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. The digital age requires that the communicator be a better storyteller in a variety of media, and that includes visuals.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

OCTOBER 2, 2017

To execute predictive analytics efficiently and effectively, we need three classes of people in our organizations: Developers, to access the data and APIs that provide our data. Data scientists, to build predictive models from our data. The Future of PR is Predictive. Vice President, Marketing Technology.

Analytics 112

Analytics Data-Driven PR Software Enterprise 112

Shift Communications

SEPTEMBER 20, 2017

Impressions are a diagnostic metric; if your earned media placement or advertisement isn’t seen by anyone, then we know its impact to your business is also zero. How do we assign a value to impressions as they relate to the work we do in earned media? Determine The Value of an Earned Media Impression. Christopher S.

Analytics 132

Analytics Measurement Software Survey 132

Shift Communications

OCTOBER 19, 2015

Impressions are a diagnostic metric; if your earned media placement or advertisement is seen by zero people, then for certain we can determine that its impact to your business is also zero. How do we assign a value, then, to impressions as they relate to the work we do in earned media? Vice President, Marketing Technology.

Analytics 60

Analytics Measurement Software Advertising 60

Shift Communications

APRIL 28, 2015

BuzzFeed, the Internet’s current media darling, realizes that data is the key. Data is the way to determine what works, what spreads, what stories will be shared and in what ways. What BuzzFeed’s Pound technology shows is what happens as content spreads across social networks. What’s next?

Data 60

Data Analytics Viral Big Data 60

Shift Communications

NOVEMBER 9, 2015

In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Tools, of course, like IBM Watson Analytics, but also other statistical tools like SOFA Stats, The R Project, SQL and Hadoop databases, Google BigQuery, and so much more.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Tools, of course, like IBM Watson Analytics, but also other statistical tools like SOFA Stats, The R Project, SQL and Hadoop databases, Google BigQuery, and so much more.

Analytics 60

Analytics Analysis Data Tools 60

Shift Communications

NOVEMBER 9, 2015

In the same vein as the citizen journalist democratized media, the citizen analyst is empowered to do independent analysis of publicly available data. Tools, of course, like IBM Watson Analytics, but also other statistical tools like SOFA Stats, The R Project, SQL and Hadoop databases, Google BigQuery, and so much more.

Analytics 60

Analytics Analysis Data Tools 60