PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. Track: Technology / Social Media. Track: Technology / Social Media. Along the way, we'll take a refreshing dive into leading event case studies. Track: Research / Trends.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Trend and market research plus campaign monitoring. Influencer detection and customer relationship management. Event detection, issue and crisis management.

Customer Service 120

Customer Service Social Media Analysis Data 120

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. If you’re a senior-level marketer and you’re having trouble selecting or maximizing use of your technology, then we’d recommend attending this one. ContentTECH Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Artificial intelligence enables professionals across all marketing categories to solve problems and achieve goals more efficiently at scale than with traditional marketing technology solutions.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Artificial intelligence enables professionals across all marketing categories to solve problems and achieve goals more efficiently at scale than with traditional marketing technology solutions.

Conference 40

Conference Marketing Analytics Case Study 40

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. My doctoral study definitely laid a solid foundation for me in terms theory and research. Sounds ironic?

Education 150

Education Training Course Social Media 150

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. What are the big trends you are seeing in that direction? It’s never been more important for marketing and communications to work together.

Media 202

Media Storytelling Technology Data 202

Karen Freberg

JULY 18, 2017

Hard to keep track of all of the trends amongst the platforms. Messenger is being used in a variety of different ways, like customer service. However, one way to show this trend is with the updated Conversation Prism , which can serve as a good starting point for students and for the class. Adobe Social.

Social Media 40

Social Media Resources Media Case Study 40

NewsWhip

JUNE 10, 2021

Chris Rivera: Well, Ben, the unfortunate part is when I went to college, I studied technical writing. Chris: So I did not study risk whatsoever, and early on in my career, I started in project management working in IT, so I was very technical at that time. It comes down to every customer service interaction. Ben: Oh, wow.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Prohibition

JANUARY 7, 2022

Technological breakdowns. A technological crisis also called a technical failure or system crash is an unforeseen event that interrupts the normal function of a computer system. This normally happens in cases where the technology fails to work as planned, or when there is a delay in the scheduled arrival of a particular service/good.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

David PR Group

FEBRUARY 18, 2016

I have tracked and researched customer relationship trends for many years, and when I looked at the iconic brands, I believed that their successes were bigger than the products and bigger than the brands themselves. This can be done personally or with the help of other team members and customers.

Employee 40

Employee Measurement Meeting Customer Service 40

Onclusive

JUNE 29, 2018

Companies in crisis: A case study in navigating treacherous waters. In closing, Sharam outlined three ways that data can help tell the story in a crisis: Aggregate content and identify trends. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups on how to move at the speed of customers.

Crisis 186

Crisis How To Brand Branding 186

Beyond PR

MARCH 30, 2018

In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round. “A The good news for comms pros: It will be a blend of both technology and human insight.

Publicity 85

Publicity Training Technology Data 85

Communications Conversations

MAY 3, 2017

The regulations can’t keep pace with the technology, so it leaves a lot of room for interpretation. So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you. And I’m personally very interested in the intersection between health and technology – I see lots of potential there.

Healthcare 114

Healthcare SMB Social Media Meeting 114

PR 20/20

OCTOBER 5, 2017

Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? However, they are embracing technology and are accessible to brands, like Pentair, who think digital. New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Consumer 45

Sword and the Script

JULY 11, 2017

That study suggests the gap in trust is a result of marketers leaning too heavily on the art of its profession, rather than the science. Classic marketing has four Ps – product, price, promotion and place – but in B2B technology, the management of a product has been all but divested from marketing.

Marketing 66

Marketing Leadership B2B Survey 66

Prohibition

DECEMBER 17, 2021

Information technology team. A crisis communications plan is more important than ever to prevent your company from becoming a trending topic because of something that’s not true. Crisis communication case studies. These case studies offer lessons to help responders in any industry prepare for worst-case scenarios.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. Studies by Weber Shandwick find that executives who engage on social platforms are seen as good communicators and often well-regarded as business leaders. Advocacy doesn’t have to mean controversy, either.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Integral does an annual study called the Integral Employee Activation Index. Think about management as coaching or as service.

Ethics 78

Ethics Employee Communications System 78

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120