ImPRessions - Crenshaw Communications

APRIL 24, 2018

If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Burrelles Fresh Ideas

FEBRUARY 13, 2024

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Dominance of TikTok SEO. Personalized Interaction — Engage with customers personally on their accounts and yours.

Social Media 86

Social Media Media Mobile SEO 86

Sword and the Script

MARCH 2, 2021

It later merged with near-peer Crimson Hexagon in 2018 and acquired Qriously , a survey tool, in 2019. Muck Rack is a comprehensive all-in-one tool – and it puts customer service front and center. Check out our services.]. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K.

Company 150

Company Tools Technology Software 150

Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. While that phrase is in decline, SEO still is about 40X as used as either of those two phrases. Guest post by Sean McGinnis.

Blogging 111

Blogging SEO Web Google 111

PR 20/20

JULY 12, 2018

And Why It Matters For Your SEO Strategy). As you probably know, many have been looking for other options since Google sunsetted Google Site Search in 2017, and subsequently its Customer Search Engine in 2018. Typeform enables you to easily build surveys, forms, quizzes, landing pages, etc. Update Your Site Search Module.

Customer Service 43

Customer Service Knowledge Base Google Tools 43

Beyond PR

MAY 30, 2017

Sterling and his team have robust forums set up for both organizations, providing a perfect way to listen to devoted customers every day. “I I want to be close enough to my customers to smell them,” Sterling told me. Intermediate: Dedicated Customer Service and Reviews Software. Praise is Overrated.

Software 45

Software Customer Service Google Small Business 45

Sword and the Script

MAY 14, 2016

That’s according to this piece from MarketingProfs which answers the question in its headline by summing up a survey of 6,000 conducted by LinkedIn: . Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”.

Marketing 60

Marketing B2B Local Customer Service 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. We’ve lost some battles but won others.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

AUGUST 2, 2018

Create surveys. Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. Don’t create custom hashtags.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Norton's Notes

OCTOBER 13, 2014

When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. More than eight out of ten of those surveyed agree with me on this. Service Offerings. Digital PR Budgets.

Digital PR 45

Digital PR Trends Training Media Training 45

Buzzstream

AUGUST 12, 2020

2020 Cision State of the Media Survey Journalist Respondent. SEO rankings are incredibly powerful, especially in a season as more people are turning to digital media due to being stuck at home from the COVID-19 pandemic. . Let’s say that a journalist is writing a time-sensitive piece on “Best Customer Engagement” tools. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Hence, there is a need to view PR and SEO conjunctively.

SEO 229

SEO Social Media Tools Google 229

PR 20/20

SEPTEMBER 19, 2017

According to a recent survey by CMO Council and RedPoint Global , “… only 3% of respondents felt all of their automation, engagement and deployment tools were fully connected, with data, metrics and insights traveling freely between different technologies.”. Messages : Live chat is becoming a must-have for quick, in-channel customer service.

Marketing 40

Marketing Tools Data Report 40

Rock the Status Quo

JANUARY 22, 2015

But I feel this survey is extremely misleading, even detrimental to the importance of media. As with any survey-style of research, answers are also skewed based on who was interviewed and their personal perspective, even timing when they took the survey based on what influenced them that specific day.

Agency 100

Agency Survey Customer Service Engineering 100

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. How has it changed?

Marketing 189

Marketing Content Marketing Data Social Media 189

Stuart Bruce

SEPTEMBER 14, 2015

Quite rightly the PRCA says: “Now more than ever, in-house teams surveyed see themselves as the owners of digital/social media strategy and execution, with agencies providing supporting roles.” Half of agency people require more education/insight around SEO (50%). However, there are some interesting indications.

Digital PR 60

Digital PR Training Report Social Media 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers. 7 best PR uses for video. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Buzzstream

FEBRUARY 9, 2024

You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Even the greatest of visuals can’t save a bad story.

Google 71

Google Infographics Pitching Resources 71

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). To complicate matters, sometimes customers will vent on social media about you without tagging you for resolution.

Twitter 120

Twitter Brand Branding Customer Service 120

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. Think Google Hotels, Flights, weather, etc.).

Social Media 91

Social Media Marketing Media Creativity 91