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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

They can also be beneficial for podcasts or radio shows to boost SEO. Alt text allows increasing your SEO rankings. Perform surveys, polls, interviews, and other activities to gather opinions. Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Dominance of TikTok SEO. Personalized Interaction — Engage with customers personally on their accounts and yours.

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Future of PR: 2020 edition

Stephen Waddington

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. We’ve lost some battles but won others. What we do 5.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Rather, AI will be used to create a lot of filler and SEO bait. Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. How has it changed?

Marketing 192
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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

White hat link building is building links ethically and adhering to Google’s Link Spam policies. You can get data from survey platforms like OnePoll , YouGov , Survey Monkey , and Pollfish if you don’t have user data. It’s just as critical as tech SEO, probably more so in many cases.

Google 71
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26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. Technical SEO will become more of a price-based commodity as opposed to an ongoing partnership. 15) Ethics in PR revisited. Also see Off Script Q&A No.