Stephen Waddington

JUNE 5, 2017

This number has growth 4% year-on-year, fuelled by mobile phone usage. #3 The integration of paid, social and earned is also a driver. #5 5 Seeking social media measurement return on investment. Measuring the return on investment on social media activity continue to be cited as a challenge by organisations.

Publicity 122

Publicity Marketing Healthcare Television 122

Bianchi Biz Blog

FEBRUARY 2, 2023

To help our followers in the automotive and mobility PR and marketing sector, we wanted to offer some practical observations. Another potential use of ChatGPT in the automotive industry is in the creation of social media content. There’s no question that it could change the way we work.

Automotive 80

Automotive Training Customer Service Data 80

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Social media management. The Frictionless World.

Publicity 166

Publicity Analytics Data Advertising 166

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. This is a good fit if you’re looking to master content technology and strategy in 2020.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. The product does everything you’d expect from a media monitoring tool.

Tools 161

Tools Media Software Analysis 161

Shift Communications

JUNE 20, 2018

It now goes by the name of Customer Relationship Management or CRM. A longtime ago, the modern man realized how crucial it is to integrate technology in every field of life. By using modern CRM technology, sales teams can keep a record of the contact information of their customers along with a copy of their past correspondence.

Software 76

Software Tools Data Technology 76

Stephen Waddington

FEBRUARY 12, 2019

billion are connected by mobile phone. billion use social media. This is data from We Are Social’s Digital 2019 Global Digital report. As traditional media has fragmented, individuals have created their own media on almost every form of social network. The global population of the world is 7.7

Publicity 79

Publicity Community Pinterest Reputation 79

5W PR

JULY 15, 2020

When media kits were first developed, they were folders containing typed paper and black and white photographs. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 5, 2016

In addition, social media campaigns are very real — people can communicate with customer service departments all over the world with only 140 characters, faster than they can drive to a store and handle it in person. My favorite social media platform is…Twitter. How do you envision the future of PR?

Sports 120

Sports Industry Customer Service Travel 120

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). More Configurable Facebook Pages (Especially for Mobile). Shared Media.

Facebook 0

Facebook Mobile Analytics Advertising 0

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. The quarterly data published by social media platforms tells the story. Action: Investigate the changing media landscape in the market or sector in which you operate. 3 Social media matures.

Publicity 164

Publicity Ethics Data Community 164

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 3, 2015

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. It compares email data with social media data for Coca-Cola.

Internal 64

Internal International Data Media 64

Sword and the Script

FEBRUARY 11, 2017

So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. It’s worth noting Pinterest also has a foundational track record with social media advertisers. As such, podcasts are an old tool with a new twist.

Tools 60

Tools Pinterest Marketing Media 60

Shift Communications

AUGUST 24, 2016

And yet many prospects and clients are stating that they only need data on “core” (aka traditional) media and social media effort. This mindset ignores more cutting edge analysis such as customer journeys, and even more “traditional” marketing funnel aspects related to PR.

Data 60

Data Marketing System Google 60

PR 20/20

MAY 23, 2017

Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Social Media Examiner ( @SMExaminer ): Tactical insights to perfect social media performance. a match made in heaven).

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

JULY 28, 2016

Here are 7 lessons we picked up along the way for managing media relations in the middle of a major conference. Thanks to technology, our jobs – and the world – are conveniently at our fingertips. At major events, you’ll typically find journalists posting coverage and personal accounts on social media using the event hashtag.

Media Relations 40

Media Relations How To Media Conference 40

PR 20/20

JUNE 7, 2018

Image and voice recognition have become serious technologies. Self-driving cars are viable technologies—and self-driving trucks may be next. There is a very real first mover advantage to this technology. You're seeing an early version of this with social media. You are a client and customer service rockstar.

Marketing 41

Marketing System Technology Google 41