David PR Group

JULY 20, 2016

Says Avrin, if you continue to use tired, competency-based messages such as “we have the best customer service” or “we only use the freshest ingredients,” then you are just one of many voices in the crowd saying the same dull thing. Are your competitors providing mediocre customer service? Probably not. So what do you?

Marketing 40

Marketing Exercises Customer Service Case Study 40

PR in High Definition

JULY 22, 2019

It’s not dramatic to say the response from the media and the public since the first Pelosi video was published has been a mix of A) surprise, at how advanced the technology is, B) shock at how convincing the videos are, and C) fear and outrage at how deepfakes could be weaponised. Public relations professionals face a challenge too.

Media 74

Media Viral Video Newspapers 74

Melissa Agnes

FEBRUARY 16, 2016

Customers / clients. The general public. Often times, when I conduct this exercise as part of the development of a crisis preparedness program with my clients, I receive the following response: “I know that each member of my department has access to the stakeholders they’re responsible for. Counterparties / lenders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media crises have evolved beyond just negative events going viral – whether it is a personal tweet accidentally sent out publicly , or a customer service response gone awry. Sharing crisis and social media research with the public.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. I have done the GAME exercise with dozens of companies, and almost every time, we come away with renewed focus on an under-served audience. How do you do it?

Strategy 40

Strategy Communications Real Estate Insurance 40

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Karen Freberg

JULY 18, 2017

Messenger is being used in a variety of different ways, like customer service. There should be some room to experiment around with these tools, and see what exercises and assignments work for your classes. Instagram has done the same thing as well as adding their own stickers and geolocation. Snaphat geofilters).

Social Media 40

Social Media Resources Media Case Study 40

Cision

OCTOBER 16, 2017

We were in this publication and we had an executive showcased.” . And that’s like sort of a good clarifying exercise to start. But then you also have customer service and customer experience teams that are focused on when someone just has a bad, or a good, customer experience and how you react to that.

Media 202

Media Storytelling Technology Data 202

Prohibition

JANUARY 7, 2022

This would result in having to pay damages to the injured customer and could damage your reputation as well as cause financial loss due to lost customers and damaged reputation. Public health safety information, such as a product recall, should be communicated as soon as possible. How will I communicate the facts to the public?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Prohibition

FEBRUARY 1, 2024

Virtual assistants also offer a cost-effective solution to larger businesses who are handling a high volume of inquiries, allowing them to effectively scale their customer service operations efficiently and a lower overall service cost by reducing reliance on human agents.

Social Media 62

Social Media Trends Media Guidelines 62

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. Additionally, the company has the option to make updates to a media kit as needed and fix any errors that are noticed post publication.

How To 176

How To Media Guidelines Pitching 176

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Public relations team. What is crisis communication? There are different ways in which crisis communication can be performed.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

NOVEMBER 16, 2015

This exercise allows you to vet who is responsible for what, where there is opportunity to measure (an example that she gives is that a customer service representative may be able to help measure the effectiveness of the PR department with a call question) and helps you to align your localized activity to the larger goals of the organization.

Measurement 120

Measurement Resources Technology Examples 120

Mindful Marketing

JANUARY 29, 2023

” Some may be thinking, “Okay, but this was a one-off – a hypothetical Ad Age exercise intended to create some levity.” Public transportation issues: "I apologize for being late, I was running behind schedule due to some unexpected delays with public transportation."

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stephen Waddington

FEBRUARY 12, 2019

A n essay about the impact of the internet on corporate communication, marketing and public relations over the past 20 years. This is when telecom operators such as BT started to offer broadband to consumer users, and wireless networks appeared in public spaces. The benefit is a direct and sustained relationship with publics.

Publicity 79

Publicity Community Pinterest Reputation 79

Buzzstream

FEBRUARY 9, 2024

California Mobility This guide of senior citizen exercises from California Mobility has gained over 270 LRD from resource pages like this. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. You can see an example of my recent work on a similar post in [Publication]. Please let me know.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

MAY 9, 2020

Here the role for marketing and public relations is to share the experience of lockdown, plan for once lockdown eases and support customers and staff. Education providers have gone online, wholesalers are selling direct to the public, and manufacturers have retooled production to make safety equipment. It’s a fine line to tread.

Brand 157

Brand Branding Travel Crisis 157

Landis PR

NOVEMBER 1, 2021

Your brand promises aren’t just a marketing exercise. They should be embedded in the product, sales and customer service pipelines and flow from the top of the organization. If your company policies and practices don’t quite support a “customer is always right” attitude, then don’t say that they do. Bottom line : .

Reputation 52

Reputation Customer Service Analysis Exercises 52

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. And around that time, I was on a core team revisiting IBM’s values, and it was a profoundly interesting exercise. Think about management as coaching or as service. I know that this is an embarrassment.”

Ethics 78

Ethics Employee Communications System 78

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. This is an article and deck about the outlook for public relations and social media in 2018. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164