Remove Customer Service Remove Employee Remove Examples Remove Measurement
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5 Social Customer Service Best Practices

Cision

Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. You should have resources to support your customer service.

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PR Service or Customer Service? Why Always Saying “Yes” Damages Client Relationships

Shift Communications

PR service isn’t customer service. Behind a counter, it’s good for business to go along with all of your customer’s wishes. You need to ensure alignment by providing measurable deliverables for all projects, and especially for ongoing ones. Client relations are not customer service. Savannah Whitman.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

He cites Stripe’s aggressive user acquisition as an example of effective manual recruitment. He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Stuffed giraffe shows what customer service is all about.

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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Closed captions are ideal for use in accessibility measures. Instead of understanding the content, they will only hear the word “image,” for example. Making your social media content accessible will allow you to expand to new markets, grow your customer base and boost sales and revenue. Stay within the character limit.

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How to Beat the Competition by ‘Spying’ on Social Media

Cision

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Measure their data as you would for your own social media accounts. Social media has become a centerpiece for brands’ reputations. How much engagement do they get from their tweets?

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Branding Basics: Measure Your Way to a Better Reputation

Beyond PR

Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. So, how can companies manage and meet these expectations? Identify problem areas.

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Can brands really be friends with customers on social media?

Communications Conversations

TLDR: Brands and customers can’t really be “friends” on social media. This particular author told stories of a number of specific examples he’s been involved with, or heard of, in the last year. Horrendous customer service. Do you think that’s true? That doesn’t really align, does it?