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10 Tips for Writing a Converting Sales Page

PR Fuel

Everyone says that they have “the perfect formula” for writing a great sales page that will move visitors into making a purchase. It can be hard to make decisions about how to write the copy and the call to action. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: [link].

Writing 55
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Where to Focus Your Marketing Efforts If You Only Have 5 Hours a Week

Cision

Then set up a series of emails that will follow that initial download email. Once you create the copy for these, use your automation software to set up the emailing schedule, such as “Email one is sent four days after Download Email.”. Writing Press Releases. Write a few articles a week and schedule them in advance.

Marketing 120
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Accessible communications guidelines published by PRCA

Stephen Waddington

Download the guidelines: PDF version Accessible Word version Accessibility is a societal issue According to the World Health Organisation, one in eight people has some form of disability. The partnership is known as Communication Access UK. You can register via the Communication Access Symbol website.

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Create a Content Hub that Drives PR Results

Cision

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Then, download the Moz toolbar (if you don’t already have it) and turn it on. Step 2: Create a Content Map.

Exercises 198
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How To Monitor Social Media Like a Boss

Cision

Customer Service (Social Care). Social media has been a disruptive force to a lot of different aspects of our lives, perhaps no more so than for customer service (often referred to as “social care”). You don’t necessarily have the option to provide social care to your customers; they increasingly expect it.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. Pricing wasn’t listed, because…you have to talk to sales!

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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.