Melissa Agnes

MARCH 13, 2018

If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. The typical act of crisis preparedness looks something like this: An organization tasks a department or small team of people to create a crisis management plan.

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Crisis Crisis Management Brand Branding 179

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Organizations are only as strong as how they respond in moments of crisis. A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan.

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Crisis Exercises Crisis Communications Reputation 132

RH Strategic

APRIL 24, 2017

In today’s world of the 24-hour news cycle and the ability for any person’s tweet, video or image to go viral, it’s vital that all PR professionals are well-versed in basic crisis management. By moving quickly, a PR team can protect a company’s reputation and prevent headlines that damage a bottom line.

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Crisis Management Crisis Viral Reputation 45

Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

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Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. To its credit, the social media manager for Duolingo posted a heartfelt apology. No one can predict the nature or severity of a reputation crisis, but most brands understand their own vulnerabilities and social communities.

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Construction Crisis Reputation Social Media 385

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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Crisis Communications Crisis Agency Communications 62

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

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Crisis Crisis Management Reputation Crisis Communications 62

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

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ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis. PR and marketing are perceived very differently, especially in a corporate environment.

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Marketing Product Launch Corporate Viral 310

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! If it were hacked, could it present some serious threats to your reputation?

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Crisis How To Exercises System 203

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. The crisis ready formula for effective management. Fortunately, there is a 4-step Crisis Ready formula for effectively managing the majority of controversial issues. Crisis Ready.

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How To Crisis Crisis Management Viral 150

ImPRessions - Crenshaw Communications

APRIL 25, 2017

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. This is how it’s done.

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Airlines Crisis Viral Reputation 136

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not? Prevent the preventable.

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Crisis Communications Crisis Communications Crisis Management 169

NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

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Crisis Brand Branding Airlines 78

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. ” Crisis preparation 101: 1) Develop a tailored crisis plan.

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Crisis Airlines Viral Corporate 74

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! If it were hacked, could it present some serious threats to your reputation?

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Crisis How To Crisis Management Exercises 100

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Being the steward of a company’s image and reputation comes with the job. To show leadership during a serious crisis situation. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default. It’s not always about crisis management. Here are some of the most common. .

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Trade Shows Leadership Airlines Corporate 271

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Getting Ready.

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Crisis Brand Branding Crisis Communications 52

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. No one cared. million.

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Crisis Viral Government Crisis Communications 62

Presspage

MAY 11, 2017

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. The question remains – will using social media in crisis communication deliver you an advantage?

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Social Media Crisis Media Airlines 79

Melissa Agnes

FEBRUARY 1, 2018

These two components combined, create a recipe for a viral situation that risks leaving a long-term negative association or sentiment towards your brand. Crisis Ready Rule: Emotion always overpowers reason. Was Crock-Pot Crisis Ready? So yes, Crock-Pot appears to be crisis ready – and kudos to them!

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Crisis Crisis Management Viral Twitter 177

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. Basketball fans protested at preseason games.

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Corporate Crisis Management Crisis Government 71

Critical Mention

SEPTEMBER 19, 2018

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits.

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How To Media Crisis Crisis Management 61

Cision

MAY 12, 2017

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

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Google Digital PR Mobile SEO 259

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. It’s hard to put a price tag on reputation.

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Airlines Hotels Reputation Crisis 159

Prohibition

JULY 10, 2019

Neither the CEO nor the chairman’s names were associated with this crisis and no names of any higher-ups in the company were found in the apology post. The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days.

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Fashion Telecommunications Crisis Training 75

Reputation Us

JANUARY 13, 2016

This month’s PR Week , a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what it calls a “public perception crisis.”. Step #5: Put a crisis response plan in place. Step #3: Develop a communications plan.

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Communications Crisis Reputation Local 60

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. So moving from the campaigns and the positive, if you will, to reputation management and which can also of course be positive in enhancing reputation.

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Advertising Advertising Data Reputation 131

Mark My Words

JULY 31, 2015

While we don’t know if he has recruited any other crisis managers you can be sure that the cost to his reputation will be greater than the $50,000 he paid for a shot at Cecil. They will be asking themselves, is my reputation worth a selfie with a rotting cat? Austin & Associates, who dropped their client after 1 day.

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Crisis Management Energy Sports Reputation 60

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

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Crisis Brand Branding How To 271

Beyond PR

MAY 12, 2017

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

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Google Digital PR Mobile SEO 64

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. By following these guidelines, you can create impactful case studies that showcase your expertise, attract new clients, and solidify your reputation in the industry.

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Case Study Study Writing How To 130

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Which real, historical or fictional person or brand would you like to give a reputation makeover? a critical thinker– and a quick thinker (particularly during a crisis). What is your favourite occupation in PR? Why do you work in PR? Who is your favourite writer?

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Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. Which real, historical or fictional person or brand would you like to give a reputation makeover? a critical thinker– and a quick thinker (particularly during a crisis). What is your favourite occupation in PR? Why do you work in PR? Who is your favourite writer?

Film 40

Film Crisis Communications Ethics Crisis 40

PRSay

OCTOBER 5, 2021

In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. A facts-first approach to crisis management. It has been empowering for the teams.”.

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Employee Leadership Crisis Management Viral 201