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Ranger Scott Gediman on the Ferguson Fire and 22 Years as Yosemite Park’s Public Affairs Officer

PRSay

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It It seems like my life here is a perpetual crisis,” said Gediman, a longtime PRSA member. We want to present people with the best information.

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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). We provided weekly training sessions to ensure that public affairs officers could hone their skills. This year’s theme is “Doing the Right Thing.” We shared social listening reports from FEMA.

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Public Relations Objectives

Doctor Spin

Here we go: Public Relations Objectives Spin Academy | Online PR Courses Public Relations Objectives Public relations (PR) plays a crucial role in shaping public opinion by strategically managing the spread of information between an organisation and stakeholders , influencers , and publics.

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IABC Webinar Recap: The 2020 JOTW Communication Survey Review

Sword and the Script

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. The IABC Heritage Region recently hosted Ned Lundquist and I for a webinar. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

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How public relations responded to COVID-19

Stephen Waddington

A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. The Communicating in a Crisis report records how public relations was successfully deployed during in the pandemic. This included participation in BBC and Sky documentaries about the crisis.

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Public Relations vs Marketing

Doctor Spin

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

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What to Look for When Choosing a PR Agency 

Landis PR

Presentation over zoom? What to Look for in an Agency Ultimately, your agency and its team should have a high level of strategic communications experience, skill and acumen, including public relations, public affairs and crisis communications. In-person meeting? Make a judgement call here.

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