Presspage

MARCH 5, 2020

Yet, many newsrooms haven’t tapped into it – press releases uploaded as PDFs, infrequent updates or static content are some of the holdbacks for PR teams when it comes to their newsrooms. Think about where people read the content, is your newsroom optimized for mobile, tablet, and desktop users alike?

Brand 88

Brand Branding SEO How To 88

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. For added exposure, Cision also has its proprietary press release service, PR Newswire. Prowly offers a media list of about 1 million contacts. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Media databases provide detailed information about media outlets, like contact info and past coverage. For added exposure, Cision also has its proprietary press release service, PR Newswire. Prowly offers a media list of about 1 million contacts. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

JUNE 17, 2021

Should press releases be part of your marketing strategy, even as a small, up-and-coming business? A press release is a great way to pique the interest of local media agencies and journalists in your region in order to spread the word about your business. Write Your Press Release in the Right Format.

Writing 59

Writing SEO Google Local 59

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. One of the main causes of bad press is a poor customer experience. Read the infographic below to learn more about how much bad customer experiences can cost companies.

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Airlines Financial Film Viral 87

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals.

Social Media 113

Social Media Media Infographics Community 113

Burrelles Fresh Ideas

JUNE 27, 2023

 People have been claiming the press release is dead or dying for as long as I can remember. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Press releases are multipurpose, multifunctional documents.

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Pitching Writing Engineering Wikipedia 40

Solo PR Pro

OCTOBER 18, 2022

A big misconception about public relations is that the only thing PR pros do is media relations. One of the coolest things about working in public relations is that the industry is constantly evolving, and there are many opportunities to utilize different skill sets when working with clients. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Presspage

JUNE 27, 2017

Checking beforehand if the hosting company of your newsroom is able to cope with large amounts of traffic (during a crisis or event, for example), updates of servers and databases, and technical issues that might arise may save you a lot of headaches later on. This means that most visitors have little or no context to the press release.

Social Media 96

Social Media Infographics YouTube Strategy 96

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. They plan for posts for predictable “red-letter dates,” holidays and other seasonal periods and also leave room to blog about topical news when the need arises.

Blogging 136

Blogging Writing Engineering Analytics 136

PR Conversations

JULY 5, 2017

For instance, many people believe PR is only about socializing, being “likable” and wearing nice clothes. He/she is behind organization’s press releases, feature articles, blog posts, success stories, official statements and speeches. From social media management to crisis communications, content is king. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 18, 2018

1) What has changed the most about PR over the course of your career? 2) What hasn’t changed about PR? I just saw someone on Twitter talking about how PR has become more marketing’ish and marketing has become more PR’ish – I like that quote because it really does seem to be the case. We joked about it! MG: The technology.

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

Beyond PR

JUNE 10, 2016

WebMD started by quantifying the issue via a survey about the often-overlooked aspects of teen stress. Simply talking about these results, however, was not the end of it. Teen Crisis Text Line. As we see in this example, infographics are ideal for showcasing your data in an easy-to-read, visually appealing and shareable format.

Video 40

Video Survey Infographics Data 40

Burrelles Fresh Ideas

JUNE 13, 2023

Deliberate planning is key — consider drawing upon diverse forms of media such as podcasts, articles, blog posts, videos, or infographics to optimize outreach strategies across multiple touchpoints. Tip 7: Repurpose and amplify PR efforts An essential aspect of successful PR involves expanding its impact while using resources efficiently.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PR Fuel

OCTOBER 16, 2018

Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. When you stop and think about it, however, you probably learned everything you need to know even before you hit first grade. Consider what happened to the team over at BP during the Gulf Oil Spill crisis.

Web 40

Web Pitching Local Report 40

Sword and the Script

AUGUST 2, 2016

During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support. Text, graphics, infographics, videos, photos, etc. It’s about value.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

PR 20/20

AUGUST 9, 2016

An infographic: The design team has taken the most tweet-worthy stats and created a tantalizing infographic to accompany the eBook and drive social shares. SlideShare : The infographic and an eBook teaser have both been uploaded to SlideShare to maximize reach and sharing potential. Crisis communications. Media relations.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. What about your ability to respond to an issue that’s spiraling out of control on social media? For Starters, It’s Still About Communications.

Marketing 52

Marketing Community Trends Case Study 52

Frederik Vincx

DECEMBER 11, 2015

And what about LinkedIn posts? The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). After all, affecting change is much about leadership and sharing a clear vision. A large part of your audience communicates via this medium.

How To 60

How To Software System Employee 60

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. . ” Good medicine, like good content, comes down to trust and results.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. . ” Good medicine, like good content , comes down to trust and results.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JANUARY 23, 2019

Let’s suppose you want to learn about Brexit. On the contrary, if you route to an outlet like Vox and search the term “Brexit,” you’re greeted with this: Britain’s roiling Brexit crisis, explained (and updated regularly). In this view, you get nuanced pieces to a puzzle, but you never get the whole thing.

Media 111

Media Journalism Content Marketing Education 111