The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. No matter what business you are in, it’s vital to level up your communication skills, so that you can effectively reach customers, clients, and employees. Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. considering international relations, have caused Communications professionals to be evermore careful with comms content. Actual and perceived crisis 24/7. “A More internal comms. Crisis after crisis.

Communications 124

Communications Crisis Internal International 124

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 249

Crisis Crisis Management Viral How To 249

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stephen Waddington

OCTOBER 13, 2020

I’ve had the unique position of recording the huge changes in how private and public sector organisations in the UK have communicated during the COVID-19 crisis. If the internal and external communication function inside an organisation didn’t report directly to management before the crisis - it almost certainly will now.

Report 144

Report Communications Government Crisis 144

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

JANUARY 9, 2024

As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group. Many people who participate in this type of training have never seen themselves in a recording on TV-quality videos before.

Training 102

Training Conference Technology Meeting 102

Melissa Agnes

JULY 19, 2016

Live-streaming is an emerging reality that you should be addressing and incorporating into your crisis preparedness program. It’s no secret that social media and mobile technology have changed the landscape for crisis management. Can live-streaming be leveraged to your crisis management advantage? Perception is reality.

Crisis 100

Crisis Crisis Management Crisis Communications Video 100

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. But, are they a crisis? How to avoid a public relations crisis. Do they know how to get a video up quickly on YouTube or Instagram? For more on crisis simulations and trainings, click here.

Social Media 239

Social Media Crisis Training Media 239

PRSay

JULY 27, 2020

As employees look for answers during the COVID-19 crisis, they need simple, straightforward language. Employees have never liked corporate-speak, of course. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. Sharpen the focus.

Employee 197

Employee Leadership System Corporate 197

PR in High Definition

FEBRUARY 23, 2021

KPMG’s ex-chairman, Bill Michael, recently came under fire for making controversial remarks about his employees “playing the victim card” and “moaning” about their circumstances during the lockdown. We’ve explored this crisis further in our Reputation Shapers guide that you can access here. Staying calm in a crisis. Absolutely!

Crisis 71

Crisis Communications Reputation Training 71

PRSay

OCTOBER 27, 2020

“In times of great adversity, we see the very best leaders rise to the top,” James Wright said while presenting the workshop “Navigating through Crisis with Confidence: Lessons in Crisis Management From COVID-19,” at PRSA’s ICON 2020 virtual conference. asked his employees to remember three numbers: six, 20 and 100.

Crisis Management 127

Crisis Management Crisis Employee Conference 127

PRSay

DECEMBER 10, 2020

One extension of the pandemic crisis that every business, university, school and nonprofit grappled with was a rapid pivot to what Jeff Teper , the head of Microsoft Teams, SharePoint and OneDrive calls “remote everything.” Do your employees need to be trusted and empowered, granted resources or nudged toward excellence?

Communications 158

Communications Nonprofit Employee Film 158

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide". In May 2020, Airbnb announced the layoff of 25% of its staff (1900 employees) due to the coronavirus.

Reputation 52

Reputation Company How To Employee 52

PRSay

APRIL 15, 2020

Our college intern is settled back in his childhood home, balancing online classes and remote work. Our team and client meetings are now video chats, even the one-on-one meetings. We’re big believers in celebrating birthdays and employee anniversaries and recognizing agency achievements. Keep the routine.

How To 195

How To Meeting Employee Internal 195

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. Brands are showing up in unprecedented ways to support their employees, customers and communities. It won't convince people that your preplanned webinar will help them in this time of crisis. Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. Perception lags reality.

Education 178

Education B2B Employee Crisis 178

Melissa Agnes

NOVEMBER 13, 2018

Humor Engineer, Drew Tarvin, joins the Invincible Brand Podcast to discuss how humor can be used to effectively help solve many common workplace issues, such as a lack of employee engagement, stress management, communication issues, and more. Subscribe to Drew’s videos on YouTube. About this episode.

How To 144

How To YouTube Crisis Management Crisis 144

Presspage

MAY 11, 2017

When a crisis hits, it is important for an organization to have a protocol in place. The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. The question remains – will using social media in crisis communication deliver you an advantage?

Social Media 79

Social Media Crisis Media Airlines 79

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 100

Crisis Crisis Management How To Viral 100

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. Brand advocates include customers, employees, and influencers.

Viral 52

Viral Crisis Communications SEO Reputation 52

Shift Communications

JULY 26, 2022

We’ve had great success in tying our clients’ overarching narrative and purpose to the tight labor market — with brand messaging such as championing fair chance hiring to expand talent pools, advocating a shift towards skills credentials vs. college degree requirements, touting the role internal mobility plays in employee retention — and in placing (..)

Brand 78

Brand Branding SEO Employee 78

Melissa Agnes

JUNE 3, 2014

Identifying the trigger points that indicate that an issue needs to be escalated to the crisis team. An issue is an issue and a crisis is a crisis. Today’s reality is that no matter where an issue – but especially a crisis – originates, it will develop an online presence. It doesn’t.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Employee advocacy. Vertical videos. Live video. Brand humanization. LinkedIn images.

Social Media 156

Social Media Trends Media Instagram 156

Stephen Waddington

FEBRUARY 21, 2022

The Communicating in a Crisis report records how public relations was successfully deployed during in the pandemic. The report includes over 60 tips for organisations on how to strategically use public relations when preparing for and responding to a crisis. This included participation in BBC and Sky documentaries about the crisis.

Publicity 131

Publicity Case Study Local Public Affairs 131

PR for Anyone

SEPTEMBER 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Employee Ownership Month. International Walk To School Month. There’s also a bonus video in there about how to nail the interview when you get it. It’s almost October.

Pitching 130

Pitching Financial Small Business YouTube 130

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place.

Social Media 119

Social Media Conference Media Corporate 119

Reputation Us

MARCH 16, 2022

He admitted to The New York Times of writing a fake history for the movement, hiring an actor to play a former CIA agent who confessed to bird drone surveillance, creating a fully functional website, official membership cards and even making several videos and short documentaries to support the claim. How Real is your Reputation? Your staff?

Reputation 78

Reputation Government Film Viral 78

Reputation Us

MAY 12, 2020

When it comes to navigating crisis, I have been in the eye of many storms. As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. Ideally, a crisis is not a time to look at your vulnerabilities.

Crisis 78

Crisis Financial Banking Crisis Management 78

Buzzstream

MAY 12, 2020

For many managers and employees, the last few weeks has been the first time in their careers that they have worked from home, or had to manage remote employees. workforce already works from home , the pace of the current crisis has forced remote work transitions to be greatly accelerated. Communication.

Strategy 102

Strategy Employee System Tools 102

Newsfile

OCTOBER 24, 2023

Furthermore, when customers trust brands, they are 59% more likely to buy the brand’s products. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

Flatiron Communications

APRIL 17, 2020

In following the conversation strings, one can’t help but notice a palpable frustration by many practitioners that PR as a marketing communications discipline is DOA during the coronavirus crisis. One tool in the PR toolbox that is clearly flourishing during these harrowing times is internal communications.

Crisis 56

Crisis Internal International Radio 56

Reputation Us

OCTOBER 31, 2018

Who (employees, customers, community, media, social influencers) ultimately decides what is the organization’s reputation? When a crisis happens, how does it affect a reputation? That is, an organization’s image starts internally with its people, its product and its service. How are reputations formed? Are they on board?

Reputation 60

Reputation Nonprofit Employee Analysis 60

Cision

APRIL 6, 2016

Do you know how to mitigate a crisis in real time? This is due to lack of budget, internal resources and in many cases, not having the right internal teams and agencies to execute correctly. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Employee advocacy. Vertical videos. Live video. Brand humanization. LinkedIn images.

Social Media 61

Social Media Trends Media Instagram 61

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson.

Crisis 48

Crisis Airlines Reputation Corporate 48

Presspage

APRIL 25, 2017

Employees and interns also represent a brand, and for someone who follows a hashtag on Twitter, the tweets of a trainee are as visible as the tweets of the CEO. All this is further enlarged and strengthened in a time of crisis, to which no organization is immune. And by using the plural, they are not alone.

Crisis 79

Crisis Trends Reputation Employee 79