PRSay

JUNE 7, 2021

A red team can expose reputational vulnerabilities in a company and flaws in its crisis-response plan. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives. Spark new ideas.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Melissa Agnes

JULY 29, 2014

” And that “smart marketers and entrepreneurs have shifted focus from content strategy to visual content strategy.” For example, a visual crisis (an explosion, a natural disaster, people being injured or falling ill, etc.) has big potential these days to go viral in a heartbeat. Epic content is.”

Crisis Communications 239

Crisis Communications Crisis Viral Examples 239

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. Why is Crisis Management so Important to an Organisation. There are four additional reasons why your company should have a crisis management plan. Key Platforms. billion users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

MARCH 6, 2018

The audit phase will help you craft a blueprint of where the organization currently is in terms of its crisis readiness and where it needs to go in order to build brand invincibility. The goal is to build a consistent baseline of understanding for everyone who will be involved in developing and implementing the crisis ready program.

Crisis 172

Crisis Crisis Management Handbook Viral 172

Melissa Agnes

SEPTEMBER 21, 2014

How culture, both organizational and national, impacted Malaysia Airlines’s crisis communication. The importance of getting the first 24 hours right in a crisis. How to plan for a global, viral crisis. Take a look at Malaysia Airlines’s YouTube strategy. Connect with Jonathan on LinkedIn.

Airlines 210

Airlines Crisis Management Crisis Crisis Communications 210

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” With digital platforms, speed is crucial to crisis communication.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

NOVEMBER 19, 2015

Sixty percent of organizations lack a specific strategy to put out the fire. Avoid turning a crisis into a disaster by developing a media crisis plan that involves those who sway opinions on social media everyday: influencers. Your crisis plan should focus on those who can help your responses and ongoing communication go viral.

Crisis 120

Crisis Crisis Communications Viral Social Media 120

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 10 Crisis Communication Tips Every Business Needs.

Crisis 62

Crisis Viral Government Crisis Communications 62

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. 2) Where is the topic going viral? LinkedIn Content Suggestions.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Melissa Agnes

NOVEMBER 10, 2014

Spending time on a regular basis making sure that these risks have been assessed, prevented where possible and planned for where unpreventable should be an important part of your risk management and business continuity strategy. Risk 3: A lack of bandwidth can leave you without a crisis communication home base.

Crisis 203

Crisis How To Exercises System 203

Stuart Bruce

OCTOBER 3, 2015

A couple of weeks before this fake photograph went viral I gave a presentation at the Chartered Institute of Public Relations (CIPR) in London on why verifying facts on social media and social networks matters for PR professionals and the tools and techniques they can use to verify them.

Social Media 60

Social Media Crisis Communications Viral Crisis 60

Melissa Agnes

JULY 17, 2014

This means that a crisis is never a “social media crisis”, but rather a crisis. A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. So let’s call it like it is! Eric Chandler’s top 3 despised buzzwords. Reporters Hate Buzzwords.

Social Media 252

Social Media Crisis Media Viral 252

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Konnect Agency

APRIL 20, 2021

Being slow to react to a crisis can be viewed just as unfavorably as not responding at all or providing a rushed response that lacks detail. Thus, having a prepared crisis communication plan is critical for every company. So what is crisis communication? Which messages need to change as a result of this crisis?

Crisis 52

Crisis Brand Branding Crisis Communications 52

Melissa Agnes

MARCH 1, 2016

For example, an organization that has a corporate culture of “no comment” – and thus a mindset of no comment – will inevitably resist communication for as long as possible in a crisis. Embedding the right corporate culture for successful crisis management. The same goes for issues management.

Crisis Management 154

Crisis Management Corporate Crisis Training 154

Prohibition

DECEMBER 9, 2021

They can be very serious and with social media increasing in popularity and reach, a crisis can very easily go viral within a short space of time. This is why it is important to prepare for a PR crisis. The key to any crisis communication is to be proactive, transparent and accountable.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Melissa Agnes

NOVEMBER 10, 2014

Spending time on a regular basis making sure that these risks have been assessed, prevented where possible and planned for where unpreventable should be an important part of your risk management and business continuity strategy. Risk 3: A lack of bandwidth can leave you without a crisis communication home base.

Crisis 100

Crisis How To Crisis Management Exercises 100

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. What’s your take on this from a crisis communications standpoint? It’s as if the WaPo has lost faith in its own abilities.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

Presspage

MAY 11, 2017

The protocol should not only focus on how to handle and cope with a crisis, but should also contain a clear communication flow. Who will be your key spokespeople and have you set out a clear strategy? The question remains – will using social media in crisis communication deliver you an advantage?

Social Media 79

Social Media Crisis Media Airlines 79

Cision

JUNE 3, 2015

Is prevention of a crisis possible? It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. There are five tenants that should guide your communications strategy. But all is not lost. Rely on content, not platforms.

Crisis 120

Crisis Construction Viral Reputation 120

Sword and the Script

MAY 12, 2020

Additional considerations: Post HTML versions of your press releases – not just PDFs; Create a separate RSS feed for your newsroom that carries just news; Offer reporters a way to sign up for distribution lists that send just for news; and An online newsroom also gives you a platform to rapidly standup a crisis communications response.

Company 100

Company Survey Pitching Report 100

Reputation Us

JANUARY 13, 2016

From our work with law enforcement clients and our stronghold in crisis communications, the recognition that effective communication is necessary — even critical — is no longer the issue. The question now is how can police departments develop and execute a comprehensive communications strategy.

Communications 60

Communications Crisis Reputation Local 60

Prohibition

JANUARY 14, 2022

A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. Team roles and responsibilities need to be clear if your crisis communication plan is going to work.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

APRIL 5, 2020

‘Viral’ would be another word that can be used in place of newsworthy. A newsworthy story generates massive pickup throughout the media. In the field of Public Relations, there is one cardinal rule; whatever steps you take in creating spin or buzz, it has to be picked up by the press.

Crisis 78

Crisis Viral Pitching Report 78

5W PR

AUGUST 12, 2020

With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies. The following are some notable strategies that organizations can adopt.

Healthcare 88

Healthcare Strategy Communications Policies 88

David PR Group

AUGUST 17, 2017

Szymczyk’s Yelp response was noticed by Eater.com and quickly went viral, appearing on many other websites and news outlets including The New York Post, The Daily Mail in the United Kingdom and Mashable.com. He concluded: “I give you 1 star as you are terrible at finding bars and restaurants that suit your tastes. –John.

Airlines 54

Airlines Reputation Customer Service Social Media 54

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. At a time when transparency and accountability are high on everyone’s agenda, PR professionals are busy developing strategies for organizations to achieve objectives in these areas while protecting privacy. What is your favourite occupation in PR? Why do you work in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I enjoy the adrenaline rush of crisis communications. At a time when transparency and accountability are high on everyone’s agenda, PR professionals are busy developing strategies for organizations to achieve objectives in these areas while protecting privacy. What is your favourite occupation in PR? Why do you work in PR?

Film 40

Film Crisis Communications Ethics Crisis 40

MaccaPR

SEPTEMBER 13, 2016

Raise your hands if you believe that demonizing the news media could ever be an effective strategy to divert attention from your own mistakes. Lochte continued this flailing strategy in places like ABC-TV’s “Good Morning America,” where he said, “the emotional part is the hardest thing. It’s been dragged out way too long.

Crisis 48

Crisis Airlines Reputation Corporate 48

Cision

JULY 5, 2016

Kathy Walsh, director of marketing at Fallston Group, recommends thinking about your goals and letting them guide your strategy. How does client research inform marketing strategy? The importance of research in developing marketing strategy cannot be overstated. How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Since the digital mediascape is constantly changing, communicators must be agile and always ready to engage in a digital-first or digital-centric environment. Major organizations can be shaken by a careless tweet or a viral customer complaint. About 25% of the communications executives surveyed have MBAs.

Trends 199

Trends Corporate Employee Analysis 199

Cision

AUGUST 31, 2015

If that’s even close to being true, you will have to shift your content marketing strategy. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Preparing for crisis. Andy Gilman ended the day with his crisis communication boot camp.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization.

Crisis 271

Crisis Brand Branding How To 271

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Where’s your crisis PR readiness? Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents. But how many crisis plans would have foreseen a fictional accident like the “This Is Us” scenario?

Crisis 199

Crisis Twitter Course Viral 199