PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. You can certainly do this through social media channels, but it is probably more effective to have that “go to” contact in the media who will give you an honest opinion – an ombudsman of sorts.

Crisis Communications 140

Crisis Communications Crisis Communications Sports 140

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Monitoring & Analysis. Once PR-driven content hits or publishes, media monitoring and analysis of that work kicks in.

Media Training 397

Media Training Crisis Communications Conference Training 397

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. The Story in a Nutshell . Rule 1: Be Truthful.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It helps organizations stay informed about their reputation, competitors, and industry trends. Key metrics include: Reach : The number of people exposed to a piece of media.

Viral 52

Viral Crisis Communications SEO Reputation 52

PR Fuel

SEPTEMBER 16, 2020

The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Cision

APRIL 13, 2016

says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Shift Communications

JULY 26, 2017

The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Social is necessary .

Case Study 101

Case Study Crisis Study Crisis Communications 101

PR Matters

OCTOBER 16, 2015

Unfortunately, too often people think media relations is synonymous with PR. PR is about managing and protecting the reputation of an organisation and individuals through communications that build mutually beneficial relationships. Therefore, anything that impacts reputation understandably impacts PR, and vice versa.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

Karen Freberg

JUNE 11, 2018

Social media operates in a way that allows brands and individuals share information and create buzz in a very powerful and immediate way. This can be done for both positive campaigns, but can also be used in crisis communications. Social media, digital (their website reflects this change), outdoor, traditional, etc.

Social Media 42

Social Media Case Study Media Creativity 42

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. Monitoring all social media and being proactive.

Twitter 212

Twitter Crisis Communications Crisis System 212

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. Communicating to two worlds.

Communications 124

Communications Crisis Internal International 124

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments. Image credit: Pixabay.

Advertising 60

Advertising Advertising Social Media Twitter 60

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. .” ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 194

Writing Communications Marketing B2B 194

Cision

FEBRUARY 16, 2016

Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. I listen to music while I write and edit. What is your favorite social media tool and why?

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Cision

FEBRUARY 25, 2016

In this interview, Ted Meyer, senior vice president of global public relations and communications of Natixis Global Asset Management, shares his thoughts on the importance of communication during a crisis, how the financial crisis of 2008 is still affecting brands and what PR used to look like before the Internet and social took over.

Newspapers 120

Newspapers Financial Crisis System 120

Critical Mention

FEBRUARY 5, 2019

An increasingly common way to do this is participating in social listening through your organization’s social media channels–or a media monitoring service–to see what topics your audience finds most valuable. Last but certainly not least, crisis communications is another benefit of following trends.

Trends 61

Trends Viral Analysis Crisis 61

Presspage

MAY 6, 2017

Together with other members of the crisis response team, including college facilities and university police, CSUSM staff ran simulations of potential crisis scenarios. And we had to both act out and write down what we would do in our role. ” Download a 5-Step-Guide to do a dry run for your crisis communications.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. NOTE: Originally published on October 15, 2008. But what is the primary reason for your change of heart?

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

Social Media 61

Social Media Media Crisis Energy 61

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. Real public relations is about behaviour, reputation and relationships.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Karen Freberg

OCTOBER 17, 2021

Not just as a researcher and member of the PR academic community, but a mentor and advocate for the next generation of professors and scholars entering the field. This was the article I got inspired to write about my thoughts. I have to give them props for writing this article because I think it will generate a lot of discussion.

Study 111

Study Journalism Interviews Conference 111

Cision

JUNE 15, 2017

While PR was traditionally earned, owned and paid media have helped bring brand messaging consistency and each has their unique role in executing the communications strategy. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Strategy Consumer 245

Reputation Us

APRIL 4, 2016

At LT Public Relations , we address these questions with every client, whether we are working on a crisis communications strategy, or a public relations plan for long-term reputation management. “So If you can answer these two questions wholeheartedly, then the result = smart communications. So what + Who cares?”

Publicity 60

Publicity Crisis Communications Writing Meeting 60

Prohibition

JANUARY 14, 2022

What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Critical Mention

AUGUST 16, 2018

What do PR pros expect from getting media? They want news from all media types as quickly as possible. In a crisis communications situation, they want all the coverage their inbox can handle and some way to sort through it all. With media monitoring, managing your brand’s reputation becomes that much easier.

Media 60

Media Software Crisis Analytics 60

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Then, of course, there’s the crisis communications element.

Media 74

Media Viral Video Newspapers 74

Melissa Agnes

APRIL 4, 2016

Note: this challenge does not solely apply to law enforcement, but is a crisis management challenge that every organization needs to be prepared to face. Helping law enforcement be exceptional crisis communicators in this 21st century. Take a look: Simple ways law enforcement can apply this mindset to their crisis preparedness.

Crisis 100

Crisis Crisis Management Video Conference 100

Critical Mention

AUGUST 2, 2018

Companies also have chatbots on their sites and social media pages to answer customer questions. With these tools, among many others, PR pros can rest assured that they can dedicate their time to building their company’s reputation or combating a crisis communication issue , rather than wasting their efforts on redundant tasks.

Technology 60

Technology Crisis Communications Pitching Software 60

Reputation Specialist Michael Toebe

OCTOBER 11, 2021

Two well-known professional coaches — Jon Gruden and Urban Meyer— became the newest examples of weak-effort apologies and poor crisis communications in the last week. Professional Opinion: There is a way through and out of the scandal and crisis for Meyer. That means the fire of conflict isn’t put out or contained.

Crisis 52

Crisis Video Reputation Crisis Communications 52

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

Publicity 77

Publicity Reputation Crisis Communications Film 77

PR in High Definition

JANUARY 17, 2017

The space shuttle failed and broke apart a mere 73 seconds into its flight, taking down with it all seven crew members, including a civilian teacher – the tragedy scarred NASA’s reputation for years. People will be critical when mistakes or a crisis occurs, and pretending it didn’t happen will only make it worse. Do the pre-mortem.

Crisis 48

Crisis Crisis Communications Internal International 48

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit.

Marketing 100

Marketing SEO Writing Engineering 100

Prakkypedia

JANUARY 19, 2020

Be wary of fake social media posts. It also has a list of reputable, leading organisations you might like to donate to – I’m sure many of you have done this already. In South Australia, these would include emergency services such as the CFS and SA Police. Image from Pexels and not recent Australian fires.

Communications 78

Communications Retail LinkedIn Radio 78

Critical Mention

APRIL 2, 2019

You’ll see whether your competition has a regular schedule for sending emails, what topics they’re discussing and if they have a reputation for sending out spam emails. Know what’s happening as it happens with the help of this all-in-one, real-time media monitoring service. Critical Mention. Until next time! Critical Mention.

Analysis 74

Analysis Tools SEO Software 74

The Hoffman Agency

AUGUST 21, 2019

Account Coordinator – reads, writes and researches stuff she doesn’t understand.” – Alle Cacchione, sister of Account Coordinator Kiana Cacchione. A Marketing tool to establish awareness, communication messaging and establish brand/reputation.” – Chris Kruell, father of Senior Account Executive Caitlin Kruell.

Storytelling 31

Storytelling Technology Publicity Exercises 31