Sword and the Script

APRIL 23, 2019

here’s how the answers broke out: Just 40% of the CEOs surveyed said they were likely to communicate about social issues compared with 69% of in-house communicators. If the country is divided, you can bet for most companies, their employees and customers are too. Communications is a function of leadership.

Technology 134

Technology Study Communications Survey 134

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

JULY 12, 2016

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. As if convincing management of the need for, and value of, crisis planning wasn’t already a challenge! C orp Comm Unprepared for Crisis.

Study 60

Study Leadership Crisis Crisis Communications 60

Sword and the Script

JANUARY 6, 2015

He first published – this rather interesting case study in PR crisis management – in July 2014 with a post titled How Domino’s Pizza Lost Its Mascot. 357 magnum revolver stormed into a Domino’s in Atlanta, Georgia and took two employees hostage. PR crisis communications PR crisis'

Case Study 60

Case Study Crisis Study Crisis Communications 60

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Walmart uses employee-generated content to thank front-line workers. It’s been fascinating to watch. Very transparent.

Social Media 198

Social Media Brand Branding Employee 198

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Deirdre Breakenridge

SEPTEMBER 26, 2016

Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

Reputation Us

NOVEMBER 7, 2023

According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Creating a robust crisis communication plan is imperative.

Reputation 78

Reputation Real Estate Internal International 78

PR Fuel

SEPTEMBER 16, 2020

Crisis Communications. Crisis communications involve your plan to deal with negative news if it happens and how to avoid bad PR in the future. The most well-known case study in crisis communications is Johnson & Johnson’s response to the Tylenol poisonings in the early 1980s that killed seven people.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Sword and the Script

MAY 25, 2021

According to the study: 90% are more likely to recommend that company to friends and family. Similarly, the statistic on forgiveness speaks directly to the PR shop because in a crisis communications situation – which any company can find themselves thrust into at any given moment – it would go a long way to have the benefit of the doubt.

Brand 109

Brand Branding Survey Customer Service 109

Stephen Waddington

OCTOBER 13, 2020

Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future. Communication as a strategic management and leadership function Communication has been a critical management priority for organisations throughout the crisis.

Report 144

Report Communications Government Crisis 144

5W PR

AUGUST 16, 2020

Nonetheless, those that seriously affect the brand, its employees, operations, and leadership can have devastating and long-lasting effects. The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value.

Crisis Management 88

Crisis Management Social Media Crisis Communications 88

NewsWhip

OCTOBER 28, 2022

As someone who has written hundreds of statements and managed PR crisis communications over a long career, I can imagine that dozens of people within Adidas – from legal teams, to senior execs and the CEO – would have been looming over the shoulders of the writing team as they pulled together the statement. Rule 2: Study the Public.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. There is a ton of valuable advice in the following tweets – and it’s certainly reassuring to know that these students represent the future of PR and communications. Weiyi Wang (@clementine_w) March 6, 2014.

Twitter 212

Twitter Crisis Communications Crisis System 212

Doctor Spin

FEBRUARY 22, 2024

“Online public relations can enhance visibility and build relationships with the public, promoting organizations and products through dialogic communication.” A Case Study. Source: International Journal of Business Communication 9 Mishra, K., Driving Employee Engagement. link] Most organisations have employees.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Just because people may vent and lash out against your organization is not a reason to hide and refuse to communicate on the channels that demand communication these days.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

PRSay

AUGUST 31, 2017

Implicit bias refers to attitudes that affect our understanding, actions and decisions in an unconscious manner, according to the Kirwin Institute for the Study of Race and Ethnicity at The Ohio State University. The CTI study identifies diverse leadership as one antidote to bias.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Stuart Bruce

NOVEMBER 10, 2017

State Street Corp was forced to pay $5 million to about 300 women employees who were paid less than their male counterparts. Simple, but essential questions to help prevent the need for crisis communications. If the Fearless Girl campaign had been given proper public relations oversight it should never have happened.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

5W PR

SEPTEMBER 13, 2019

Besides customers or clients, all have employees and owners. It’s also good for lessons learned and a subsequent white paper or case study. And what is their present attitude towards your company? What could change that either positively or negatively? Most organizations have more than one public. Why Does It Matter?

Publicity 68

Publicity How To Case Study Meeting 68

Newsfile

OCTOBER 24, 2023

75% of businesses don’t respond to negative reviews ( Keeping ) Indeed, studies show that you can make 35% more in earnings if you respond to at least 25% of reviews. Unsurprisingly, if this is characteristic of your company, it translates into a negative financial impact. Try using the following methods.

Communications 52

Communications How To Corporate Training 52

PR in High Definition

NOVEMBER 30, 2023

After hours of trying to decrypt the magic combination of ‘yesses’ and ‘nos’ in a chatbot window while online shopping, desperately trying to reach the inbox of a human employee. But a study at the Technical University of Berlin found that working alongside robots causes us to slack off in the same way we would with human colleagues.

Banking 71

Banking Software Employee Study 71

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. What Will I Study? These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. and abroad. More than 1.5

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Cision

JUNE 29, 2015

A study published in 2011 concluded that LKM increases overall happiness and perception of compassion. Volunteering - In a 2004 study, volunteerism is said to increase overall well-being and happiness. Having a likeable brand can help you avoid crisis. Want more crisis communication tips? Click here now!

Study 120

Study Writing Facebook Groups 120

Sword and the Script

APRIL 15, 2017

See these related posts: Crisis Comms: No one More Reliable than an Employee. Corp Comm Frets Leadership in Crisis Comms, says Study. Avoid the Noid: A Mascot that Became a PR Crisis Case Study. The study found investors punish the stock price of companies that blame external factors for poor earnings.

Corporate 83

Corporate Airlines How To Crisis 83

Solo PR Pro

SEPTEMBER 21, 2021

Originally from suburban Chicago, Illinois, she studied journalism at the University of Iowa, getting her start reporting on elections as early as her sophomore year. Ever since college, Susan Stoga had a passion for the fast pace of the media industry. We work as a network within ourselves,” she says.

Meeting 91

Meeting Retail Groups Hotels 91

Sword and the Script

OCTOBER 20, 2015

Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. What’s your take on this from a crisis communications standpoint? Photo credit: Flickr, Pascal, Echo Base Hangar ( CC0 1.0 ).

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. A new era of crisis communication is upon us.

Social Media 119

Social Media Conference Media Corporate 119

Melissa Agnes

MARCH 18, 2014

As they tried to understand why someone with more than 200 souls on board would fly this plane hundreds of miles off course – an unthinkable crisis for any organization – their communication with the families and with the world was swift and transparent. Case Studies Online Privacy Laws and Regulations'

Airlines 256

Airlines Crisis Privacy Case Study 256

Sword and the Script

MARCH 1, 2016

Though things could have gone very differently, the episode’s most lasting legacy has been in the annals of public relations, not poison control: the case has since become a model for effective corporate crisis management. However, it’s also been more than 30 years since that crisis and the media landscape has changed.

Crisis 60

Crisis Company Case Study Crisis Management 60

Prohibition

DECEMBER 13, 2021

If your company is going through the stages of a crisis, it’s important to manage all stakeholders’ expectations. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Man-made crisis events are disasters that are directly caused by people. Build the plan.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

FEBRUARY 23, 2016

The cost of replacing an employee is “higher than it seems,” according to a recent piece on Marketplace. Citing studies, the report says “the cost of replacing an employee can be 1.5 Those are just the hard costs of physically replacing an employee. to sometimes three times the position’s annual salary.”.

Education 60

Education Corporate Employee Agency 60

Prohibition

JANUARY 7, 2022

They are two of the biggest crisis types that are bound to impact your company negatively. According to one study, 80 per cent of consumers said a product recall would affect their perceptions of a company. This means companies can lose as much as 80 per cent of their brand equity if they don’t properly and quickly respond to a crisis.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

FEBRUARY 17, 2015

Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. Businesses should want loyalty for two reasons, first for the obvious implication for retention, but also from a PR perspective, for crisis communications planning.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M.

Government 103

Government Education Print Ethics 103

PR Fuel

MAY 31, 2022

Moreover, before putting out any information, hold a staff meeting with your internal employees and put together a strategy. Decide on an official spokesperson for the crisis, and be calm. ’ Use a crisis to talk about your company’s values and efforts to improve the situation. Make sure everyone is on the same page.

Crisis Management 84

Crisis Management Crisis Local System 84

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. 2) 3 Studies that Challenge Marketing Assumptions [UML].

Blogging 73

Blogging B2B Content Marketing Trade Shows 73