Cision

JUNE 1, 2016

In this interview, Susannah discusses the importance of listening carefully to those around you, why you can’t rely on guesswork when developing a communication strategy and how learning about your audience will improve your communication. How has the public affairs industry changed since you started that organization?

Public Affairs 120

Public Affairs Community Strategy Energy 120

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Solo PR Pro

NOVEMBER 17, 2015

It can be highly effective to find new and creative ways for cultivating relationships – particularly over the long-term – with the key decision-makers in our target markets. In total, 15 out of the top 30 public affairs graduate schools ranked by US News and World Report participated in the survey.

Creativity 40

Creativity Public Affairs Policies Survey 40

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Cision

NOVEMBER 19, 2015

Katherine Doble is Director of Digital and Branding at Miami-based Schwartz Media Strategies. Images: Giorgio Minguzzi , gdsteam ( Creative Commons ).

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Maxim Behar

MAY 12, 2021

The creative projects, with which M3 Communications Group, Inc. Thank you to our entire team, our partners at Hill+Knowlton Strategies and all our other friends and partners", commented Maxim Behar, Founder and CEO of M3 Communications Group, Inc. We at M3 Communications Group, Inc.

Groups 52

Groups Communications Public Affairs Internal 52

Waxing UnLyrical

DECEMBER 4, 2018

Using influencer marketing as part of a successful strategy. At the center of any successful influencer marketing strategy is a mutually beneficial relationship between the brand and the influencer. Image by ElisaRiva via Pixabay, CC0 Creative Commons. It also requires the brand to have an established social presence.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Public speaking was more exposed, intimate and immediate in how it connected the communicator and the audience in real time, allowing them to play off each other. It is also an almost primitive way of communicating compared to most of today’s PR strategies.

Policies 120

Policies Internal International Public Affairs 120

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. What are some of the key components of a successful marketing strategy? How has measurement evolved in recent years?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Barokas

MARCH 22, 2018

Last night, our team attended PRSA Puget Sound’s annual Totem Awards , which recognizes creativity and accomplishment in public relations. In other words, PR strategies and programs that kickass and deliver big. Public Affairs – Apprenti.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? It’s not a bad take. Maybe more. .

Interviews 99

Interviews Publicity Technology Social Media 99

Doctor Spin

DECEMBER 4, 2023

Back on the Bandwagon: The Effect of Opinion Polls on Public Opinion. For PR professionals, leveraging the Bandwagon Effect can be a powerful strategy to create momentum for a campaign, product, or idea. Overcoming the inertia of a widely held belief or trend requires strategic and often more creative communication efforts.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job?

Apparel 106

Apparel Public Affairs Training Corporate 106

Stuart Bruce

JUNE 24, 2015

PR led the strategy and even did the media planning for the advertising, but called in experts to do the creative and actual media buying. Not only did I learn that a PR strategy could include advertising I also learnt how to put this idea into practice. But that’s perhaps because that’s what I do.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Get access to creative, out-of-the-box thinking. Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Hyundai’s PR bonanza for the audacious stunt included coverage from Time magazine to ABC-TV News. AdWeek praised the spot as “a sweet and pretty otherworldly stunt.” Did they cross them? I don’t think so.”. Source: Global News ).

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. She is the founder of New Capacity Partners LLC, a leadership strategy and communications firm and previously served as the Chief Communications and Public Affairs Officer for Yum! Brands (NYSE: YUM).

Software 122

Software Pitching Ethics Privacy 122

PR Matters

APRIL 21, 2016

It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising. Here are 13 of them.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Start by asking what your current clients need.

Media Relations 97

Media Relations Media Social Media Internal 97

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Sometimes all it takes is a single word or idea to get the creative juices flowing.

Communications 97

Communications Marketing Pitching Technology 97

PR Matters

APRIL 21, 2016

It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. This cannot be said of any other single comms discipline, be it investor relations, lobbying, social media management, internal communications, marketing, media relations, public affairs, or advertising. Here are 13 of them.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. However, our business is closely related to creativity and open-mindedness. It's a verbal political battle.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Waxing UnLyrical

MAY 27, 2016

However, this past year we wanted to go beyond simply looking at money raised, but also increase the public’s understanding of the Duck Derby’s purpose. Our new strategy was to educate the community that by adopting a rubber duck for as little as $5, they were truly helping a child. The Official Duck Derby Duckathlon (Duc-KATH-a-lon).

Media Relations 50

Media Relations Social Media Media Real Estate 50

PR Conversations

MAY 9, 2017

I find this question difficult to answer because we know (or should appreciate) that public relations can’t fix an underlying problem. Increasingly public relations is rooted in research, data analysis and measurement; future PR leaders need to be ready to respond with related answers. Which talent would you most like to have?

Energy 53

Energy Measurement Internal International 53

Landis PR

DECEMBER 4, 2023

That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Machine vs. Man: Does AI Efficiency Trump Human Creativity? Every word, every piece of content, every content strategy would begin to look and sound largely redundant.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

PR Conversations

FEBRUARY 5, 2015

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. She’s all about strategy.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Innovation in any area—whether it is pure science, science communications, marketing, or public relations—does not simply spring out of the ether or get passed down to us on a stone tablet. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. She’s all about strategy.

Communications 40

Communications Conference Government Policies 40