Mindful Marketing
JULY 17, 2021
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing It’s interesting to see how much people are willing to pay to travel from point A to point B: Is $50 too much for a 15-minute Uber to the airport; is $500 reasonable for a one-way flight from JFK to LAX?
Bianchi Biz Blog
FEBRUARY 1, 2024
We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.
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Waxing UnLyrical
JUNE 4, 2019
The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. What changes have you seen in the PR travel & tourism industry, and its measurement? Guest Post by Danielle Heiny.
Critical Mention
NOVEMBER 20, 2020
In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business. With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with. Reach a Wider Audience.
Prohibition
JULY 10, 2023
And now we kind of want a Big Yellow Boot… Tourism NZ and The Beautiful Game The FIFA Women’s World Cup is being co-hosted by both New Zealand and Australia and kicks off later this month. To mark the one-month countdown last month, Tourism New Zealand created a special football pitch. Great work!
Deirdre Breakenridge
AUGUST 26, 2014
But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau.
Stephen Waddington
MAY 17, 2020
Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. This is a shift that was already underway as a result of Brexit.
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