Karen Freberg

JANUARY 14, 2021

As we start the spring semester, I realized that it has officially been 10 years since I started teaching a social media class. Honestly, the time flew by and it seems like yesterday I came to UofL from my PhD at the University of Tennessee, where I was asked to create and execute a social media class. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Infographics.

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Infographics Case Study Content Marketing Video 235

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. For social media specifically, quality and quantity combined make for the highest engagement.

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How To Social Media Product Launch Construction 259

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. In order to make sense of all that “noise”, social listening, monitoring and analytics tools. have become essential parts of the marketing and PR toolbox. Let’s imagine you’re a brand marketer for Apple. I’d argue the reality is much different.

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Training Video Analysis Data 399

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

APRIL 8, 2017

For a time, social media worked organically. Long thinkers pushed paid social as a “rent-to-own” strategy. You can’t tell – even digitally savvy marketers can’t tell – the difference between “content” and “ads” anymore. Earned media is going to get harder.

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Cision

DECEMBER 29, 2015

Anne Carton is a small business consultant, digital marketing expert and blogger working with Designhill , the world’s largest online graphic design marketplace. Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Last year, Episodic Content was a big hit among businesses and marketers.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Writing 64

Writing Case Study Study Brand 64

Cision

MAY 7, 2015

When it comes to content marketing, there’s a lot of “been there, done that” out there. It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. You can use them on your blog, social media, email…anywhere.

Content Marketing 120

Content Marketing Tools Blogging eBook 120

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

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Case Study SEO Film Video 178

Cision

NOVEMBER 4, 2015

Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Building your brand starts on social.

Brand 120

Brand Branding How To Construction 120

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. Get our recent white paper today! Monitor The Media.

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Nonprofit Marketing B2B Crisis 120

Cision

APRIL 21, 2015

When it comes to marketing, nothing beats people telling others about your brand. No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Think of all the places you’ve wasted money trying to market your brand. Maybe that social media ad was a flop. Why Word of Mouth Works.

Marketing 120

Marketing How To Employee Advertising 120

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. The genesis of your integration is to get ahead of your social media “accelerants.”

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Crisis Communications Social Media Crisis Communications 120

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Does good PR create more prospects at the top of the marketing funnel? ” Earned media doesn’t work as consistently as email marketing or paid media. The blurring of lines between earned media, paid, shared, and owned media has greatly amplified PR’s reach. Here’s how.

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Storytelling Education Software LinkedIn 233

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As of revenue to 10.5%

Marketing 65

Marketing Survey Study B2B 65

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories. Turning Data Into Trends.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. I’d also suggest adding social media feeds to it. But what about your online newsroom? If you don’t have these items in yours, it might be time to beef it up.

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How To Survey Resources Social Media 242

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns. by Frank Strong.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

DECEMBER 5, 2015

In fact, 78 percent of CMOs estimate that future marketing and communication will rely on this customized content approach. Here are three aspects of brand journalism all PR and communication professionals should understand before deciding to include it into a marketing strategy: Approach. Get our free white paper now!

Journalism 120

Journalism Brand Branding Content Marketing 120

Cision

DECEMBER 19, 2015

In fact, data from Content Marketing Institute reveals that 82 percent of consumers think more highly of a brand and are more likely to purchase after reading custom content. Here are three ways brands have already benefited from this marketing tactic: 1. Get the free white paper! McDonald’s.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

APRIL 2, 2015

Creating social media campaigns often generate scores of ideas. Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. As time progressed, while we all had fun with talking toothpaste for a while, social media ROI became a top concern for companies.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Sword and the Script

AUGUST 18, 2015

Content marketing surveys consistently demonstrate the biggest barrier facing marketer is feeding the content monster. For example, 54% percent of 1,800 respondents said, “creating engaging content” was the top content marketing challenge in the 2015 B2B Content Marketing survey by the Content Marketing Institute and Marketing Profs.

Content Marketing 60

Content Marketing B2B Marketing eBook 60

Cision

AUGUST 4, 2015

Want to see what Cision uncovered from the thousands of news sites, blogs and social networks it analyzed? Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! Images: Gage Skidmore , DFID , Marc Nozell (Creative Commons) . How is it done?

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Radio Interviews Print Travel 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about creating prospects at the top of the marketing funnel? ” In my experience it works best in tandem with other, more controllable or scalable elements of the marketing mix – like email marketing, SEO, and sales promotion. .” Look at that marketing funnel. Look at that marketing funnel.

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Publicity Storytelling Automotive Software 255

ImPRessions - Crenshaw Communications

APRIL 26, 2016

Brand marketers often look to public relations to accomplish a great deal of “heavy lifting” in terms of creating awareness. The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. Augmenting a sales and marketing effort.

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Print Advertising Advertising Survey 120

Cision

JULY 2, 2015

But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Get your free white paper today and be on your way to a more data-driven PR strategy!

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Cision

NOVEMBER 7, 2015

But despite how crucial blogging is to influencer marketing, not enough brands are taking the initiative and reaching out to this key group of influencers. Identify why your brand is looking to reach out to a blogger, rather than a social media influencer, celebrity, reporter or consumer advocate. Pinpoint Readers’ Pain Points.

Brand 120

Brand Branding SEO Social Media 120

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. As the platforms grow in popularity, businesses are beginning to question if and how live streaming fits into their marketing plans. Promote on social media.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Cision

OCTOBER 27, 2016

You will never go wrong with data-driven insights and a simple strategy that leads to ownable creative. It’s not a sales pitch or creative that feels like a traditional commercial. The future of PR will still revolve around media, content and influence. My favorite social media platform is…Instagram!

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Airlines Travel Consumer Creativity 120

Cision

NOVEMBER 14, 2015

Influencer marketing is on the rise as 59 percent of professional communicators plan on increasing their budgets for this tactic over the next 12 months. Finding the right influencer takes time, patience and accurate social media monitoring tools. Your brand interacts with a variety of people on social media each day.

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Guidelines Social Media Creativity Pitching 120

Cision

NOVEMBER 21, 2015

Influencer marketing can bring in big bucks for any brand who draws up a detailed strategy and delegates outreach tasks. The more effort you put into getting to know the person, the more likely they will respond to your emails, repost your social updates or share your press release with their networks. Get our free white paper!

Social Media 120

Social Media Analytics Reputation Creativity 120

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. Click here for a free white paper that shows how! That means your social media profiles should have recent updates, as should your blog. There’s no single marketing or PR tool that will make you rich overnight.

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Writing Social Media Tools Advertising 120

wiredPRworks

MAY 23, 2022

After you accept an invitation, reply with a quick personal message that includes a few bullet points about what you do, an opportunity to ask questions about your industry and additional ways to connect with you online via social media. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

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LinkedIn How To B2B Social Media 52

Sword and the Script

AUGUST 16, 2016

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing. Re-write white papers as long form contributed articles.

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Content Marketing Marketing Infographics Pitching 60