Remove Creativity Remove Local Remove Travel Remove Trends
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Marriott’s Aynat Ravin on real-time insights and data in the travel industry

NewsWhip

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Aynat: M Live leverages social listening to mine through our data and identify macro and emerging trends. These types of trends inform digital content that Marriott Bonvoy Traveler produces.

Travel 109
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How to Get Logo Localization Right

Critical Mention

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. SCHEDULE A DEMO.

Local 65
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Ron Cogan, Editor, Publisher & Writer at Green Car Journal

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? I did the work-from-home thing long before it was popular and continued doing so for the full 20 years I was at Petersen Publishing, launching seven magazines and making my way to the staff at Motor Trend for the last seven years. Talk about a dream job!

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“A Lightbulb Moment”: Inside the Content Program That Helped Marriott Weather the Pandemic

Contently - Strategy

But in travel? A pivot to “armchair travel” For years, Marriott had been inspiring travelers through its flagship publication, Marriott Bonvoy Traveler, which started by covering 3 destinations in 2014. Today, Traveler spans 87 local editions across the globe. This one got a 28 percent open rate.

Travel 58
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What to Pitch the Media in May

PR for Anyone

Get creative with it. If you want to stay local, things to pitch for July are: Summer vacation/travel – Inflation is high, times are tough. National Financial Planning Month – this is a tremendous opportunity for people in the financial space to share their expertise with the world. Have some fun.

Pitching 130
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Professional Development: An Investment in Yourself

Solo PR Pro

The regular replenishing of our minds, keeping up with industry trends, and learning new skills is essential to the success of our business. You may also find local workshops or mini-conferences that provide the benefits of in-person without the time and expense of traveling to a different location. Coursera , and LinkedIn.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. The virus has accelerated trends that were already underway not just in our industry but across every sector. Here are four macro trends that I’ve identified.

Crisis 151