ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. The internet and social platforms are key tools for storytelling, brand management and connection. Post-ChatGPT, our jobs may get easier. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. No creative spark .

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Slow decline of social media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 21, 2016

Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. It’s no secret digital has transformed communication.

Social Media 227

Social Media Newspapers Reputation Community 227

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered. About Barbara Rozgonyi.

Social Media 52

Social Media Corporate Communications Media 52

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. Image: Got Credit , Claudia Zimmer ( Creative Commons ). Write a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. What role does social media play in reputation and crisis management today? Be curious to keep ahead of your clients.

Crisis 0

Crisis Reputation Study Social Media 0

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. I still think it. .

Media 202

Media Storytelling Technology Data 202

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Presspage

APRIL 11, 2019

Ultimately, a PR strategy is created through storytelling. The story should include key messages that are tied back to the brand’s values and mission as well as to the reputation the brand either already has or aspires to achieve through the PR strategy. Get creative. So, how do you create a strategy?

Strategy 76

Strategy eBook Consumer Fashion 76

Doctor Spin

MAY 30, 2023

He regularly used innovative and creative advertising techniques to capture the public’s attention. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. His reputation often preceded him, drawing in crowds based on his name alone. The power of a brand.

Publicity 52

Publicity eBook Ethics Resources 52

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 46

Publicity Storytelling Study Journalism 46

Solo PR Pro

JANUARY 7, 2019

Our fellow Solo PR Pro Lisa Gerber of Big Leap Creative taught us how to set up a measurable campaign using our smarts and free data from Google Analytics. No one is immune and the time, effort, and expense it will take to rebuild a reputation far outweighs the cost of maintaining it. Crisis Management in the Digital Age.

Trends 45

Trends Google Crisis Management Data 45

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. Creativity seems to be more limited to content and tactics rather than research and problem identification.

Publicity 40

Publicity Storytelling Study Journalism 40

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.”

Writing 192

Writing Communications Marketing B2B 192

PR Conversations

JANUARY 29, 2016

Finding the Shared media space increasingly cluttered by the creativity of activist campaigns, personal pronouncements and Stickman memes , it is hard to cut-through and show any value to clients for spending their money trying to generate likes through an ever expanding plethora of social media platforms and attribute these to website hits.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Onclusive

SEPTEMBER 13, 2023

This will primarily be through multimedia as the Journalism, Media, and Technology Trends and Predictions 2023 explains, there will be “[…] an explosion of creativity in short-form video storytelling in youth-based social networks. A pro tip from our guide, ‘ What Makes Journalists Tick?

How To 195

How To Resources Pitching Tools 195

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Beyond PR

MARCH 30, 2018

Teams employing AI handling external communication would be wise to have plans to manage reputation should anything go awry,” he wrote. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities? Follow him on Twitter @cglynch.

Publicity 85

Publicity Training Technology Data 85

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. That success will come with hard work and big creativity. I was a great risk. Where, from social media, of course.

B2B 52

B2B Communications Media Newspapers 52

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

Josh Rose, Chief Creative Officer, Weber Shandwick. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. However, the visuals have to be creative and well-designed and executed. SF: Online Reputation Management. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

MAY 21, 2015

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. The Brand Advantage Journalism Podcast. 24) Jason Keath. The Social Toolkit. Social media marketing podcast covering digital tools, apps, and software.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. In PR, I focus on brand reputation and relationships with target audiences. Ultimately, I think it comes down to how well you convey a brand’s reputation/image and connect/relate to your audience. Tried and true storytelling can often be applied to new channels.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Cision

APRIL 5, 2017

Brian Braiker: People seeing a bump in subscriptions speaks to the power of a differentiated brand, a strong journalist reputation with integrity and history. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. Storytelling vs. Brand Newsrooms. Say yes and show more.

Report 225

Report Media Advertising Advertising 225