wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. AMA CEO Russ Klein Marketer’s Confidence Interview. I’m curious – how does your marketing confidence compare?

Leadership 40

Leadership Survey Enterprise Conference 40

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Broaden your recruitment practises, including sourcing, job descriptions and interview panels. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Ishmael's Corner

MAY 5, 2015

The first pillar comes in the form of the leadership changes and creating a culture of accountability that I’ve already discussed. As another means of differentiating our offering, our campaigns emphasize the building of online presence and search engine optimization (SEO). The second pillar involves differentiating our offering.

Storytelling 60

Storytelling SEO Agency Leadership 60

PRSay

MAY 23, 2018

While local broadcast TV segments typically last one to three minutes and reach an audience in the low thousands, podcast interviews last between 15 and 60 minutes and give your client an opportunity to tell his or her story to an engaged, knowledgeable and passionate audience. Podcasts offer many opportunities to amplify coverage.

Media Relations 136

Media Relations Publicity Media Blogging 136

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. You do need the storytelling, relationship building, creative and analytical skills. A maximum of three slides plus bookends, a five minute presentation and 10 minute Q&A with the audience.

Google 119

Google Data Government Social Media 119

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. They can provide news and press releases, blogger and influencer outreach, thought leadership, internal communications, broadcast, and more.

Strategy 62

Strategy Brand Branding Technology 62

Cision

MAY 21, 2015

Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. Maritza brings her experience as a serial entrepreneur and interviews today’s leading entrepreneurs. Find show notes at [link]. 14) John Jantsch.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

AUGUST 25, 2015

It’s not impossible to catch up, but it is harder, because there are so many nuances both to the art and science of content – from writing for the web and headlines to incorporating visual media, basic SEO skills and distribution – that add up to a competitive advantage. Content marketing is proving effective for demand gen.

Survey 60

Survey Content Marketing Report Corporate 60

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. The leadership and vision provided by early public relations professionals was squandered. Your organisation’s story needs to be framed around a strong news angle.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

SEPTEMBER 26, 2010

Pursuing Meaningful Life Episode 078 – Loving Different Cultures , from Leadership Equip Network. John Cleese’s talk at the 2009 Creativity World Forum on creativity. Why: “Boundaries of time and boundaries of space&# are essential to creativity … and pretty much anything we do.

Measurement 40

Measurement Tourism Creativity Blogging 40

Waxing UnLyrical

NOVEMBER 29, 2010

Image: Esparta Palma via Flickr , Creative Commons The big thing I get from the film (aside from the drama) is that, like a romantic comedy, the players emerged from that experience much stronger, closer and wiser. That leadership and direction, The Big Idea that seals the deal can come from anyone, in the right setting.

Film 70

Film Measurement Leadership Twitter 70

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 7, 2010

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. Why: Speaking engagements are one of the ways to build your thought leadership, a critical component of PR. In other words, something very unusual.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

NOVEMBER 1, 2010

McCormick also serves on the board of directors for Plank Center for Public Relations Leadership at the University of Alabama and the University of Florida Department of Public Relations Advisory Council; served as the president of the PRSA Foundation in 2006 and 2007, and has been a co-chair of the Champions for PRSSA since 2005.

Measurement 103

Measurement Education Facebook Twitter 103

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. Interview your existing customers to find out more about their demographics, habits, and preferences. Perform SEO analysis. ” The fix here is simple: Do research to find out more about your primary and secondary audiences.

Strategy 112

Strategy How To Content Marketing Analysis 112

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 Hold on a Minute. What book? #1 As this article went to press a new post popped into my inbox.

Writing 83

Writing Google Blogging Exercises 83

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Podcasts: Giving on-the-go audiences easily accessible content, podcasts establish personal connections and thought leadership.

B2C 52

B2C Case Study B2B Content Marketing 52

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111