article thumbnail

6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . These sectors may range from education, government and energy to financial services, healthcare and insurance. Global spending on cybersecurity products and services will exceed $1 trillion by 2021.

article thumbnail

5 Ways Our Weekly FB Live Show Helped Grow Our Business & Our Work Culture

Deirdre Breakenridge

We are always challenging our team to come up with new and creative ways to use social media, and SocialLIVE not only lets us share our experiences on camera but allows the team to test the new features that we are going to pitch to our clients. The Socialfly team is full of creative minds that are quick with memes, hashtags, and captions.

Video 283
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Giving Your Company a Face: The Importance of Executive Communications Strategy

Stern + Associates

Simply laying low may work for awhile, but offers little insurance against a more popular, visible competitor. But often it takes creativity and reflection to bring all the threads of what you’re doing for your industry or the wider world together into a single picture of your value.

article thumbnail

Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

Your leaders stand on the frontline of trends and issues. As an organization with creative, innovative thinkers, how you are navigating challenges can stoke essential conversations to ensure your good reputation drives the future of your company.< Action 8: Insure Reputation Risks. Action 4: Promote Thought Leadership.

article thumbnail

4 Ways Your Brand Can Stay Hip Without Losing Its Cool

PRSay

Be creative. Creativity is key! If the campaign aligns with your key messaging strategy and doesn’t pose too much of a risk, then this might be the step you need to start trending. This means keeping a tab on current trends: What’s happening in the world? Don’t forget that sometimes the company “we” can seem off-putting.

Brand 138
article thumbnail

I‘m in PR: What’s the Big Idea?

Flack's Revenge

Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck. Their motto “No more software” neatly captured the value prop, and creative PR campaigns grabbed attention and explained why people should care. Examples are all around us.

Insurance 204
article thumbnail

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

There are experts on a number of topics that expand on the basics to share knowledge of trends, data and the greater business world – information to help improve a PR team’s performance and client relationships. To heighten creativity. After that, the blog world is your oyster! trendhunter. Read the Forrester analysts blog.

Blogging 159