Communications Conversations
FEBRUARY 19, 2021
A “viral” moment, to be clear. And, in a timely fashion. So, why not embrace that trend and quickly generate creative that does the same thing? In case you missed it, Zillow had a moment last weekend. Because for about 24-48 hours, a lot more people were talking about Zillow. OK, so that was a little weird.
ImPRessions - Crenshaw Communications
SEPTEMBER 21, 2020
Whether a brand’s focus is fitness, fashion, food, or anything else, TikTok can connect it to a highly desirable and sometimes elusive audience. . New and creative social channels should be key elements for consideration in any PR plan , especially for brands aiming to reach a younger audience. Creativity is the only rule.
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Prohibition
JUNE 27, 2023
TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. By showcasing behind-the-scenes footage, product launches, and creative storytelling, luxury brands can captivate their followers and build brand loyalty.
Prohibition
FEBRUARY 27, 2023
Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.
PRSay
MARCH 7, 2024
PR pros can take note of the creativity and diversity of the movie’s coverage. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. No category was left untouched. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports. He’s just Ken.”
Mindful Marketing
DECEMBER 18, 2022
Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.
PRSay
MARCH 11, 2019
The ways companies and leaders behave — or misbehave — have made major headlines in an unprecedented fashion this past year,” they write. Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report.
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