Contently - Strategy

APRIL 3, 2019

This session covers how marketing can join forces with other teams to get the most out of content and build buy-in across the enterprise. Speakers: Whitney Jones, Director, Enterprise Digital Marketing & Ecommerce, Cardinal Health ( Slides ). Stacy Simpson, SVP & CMO, Genpact ( Slides). Ask a Content Strategist.

Enterprise 91

Enterprise Content Marketing B2C Data 91

Barokas

SEPTEMBER 12, 2018

Since 1958, my dad kept a journal of all the people he worked with on the supplier side and the buyer side. It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies.

Agency 138

Agency Hotels Healthcare Enterprise 138

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. It bowed on the Content-Makers Stage with an SRO audience of 1000+. They don’t care. They’re lying on purpose.

Conference 36

Conference Journalism Web Comparison 36

Cision

JUNE 8, 2015

Columbia Journalism Review reports that 59 percent of journalists are on Twitter. University of Indiana School of Journalism reports that 53.8 This is particularly evident at scale, but is true for enterprises of any size. ” Image: F Delventhal ( Creative Commons ). percent of journalists regularly use Twitter.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Sword and the Script

OCTOBER 3, 2017

At another, the company, a marketing director found that that a blog I championed was a touchpoint on roughly one-third of the enterprise deals with ASP north of $1 million. If you enjoyed this post, you might also like: The PR Opportunity for Brands as Publishers Tinker with Journalism. 1) Competition doesn’t equal know-how.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others.

Strategy 52

Strategy Interviews Pitching Energy 52

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?” Chris: Yeah, absolutely.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. I still think it. .

Media 202

Media Storytelling Technology Data 202

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Enterprise and workplace. These four September days are for you—the product manager, the creative marketer, the start-up founder. Topically, this event covers a lot of ground. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

AUGUST 2, 2016

Interestingly, one of the components of the Confidence Index is the knowledge void and lack of empathy among senior management as to how rapidly marketing has evolved and how it can contribute to the enterprise. It all goes back to being a values-driven enterprise. is mentioned as one of the most exciting developments.

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. Local news and indy journalism more trusted. “I

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Sword and the Script

AUGUST 1, 2023

This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. The multi-pitch generator is only available for enterprise customers ( see pricing ). Source: State of PR and Journalism Salaries 2023 by Muck Rack. The second feature is a “biography generator.”

Software 123

Software Pitching Ethics Privacy 123

Beyond PR

MARCH 30, 2018

Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities?

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

APRIL 17, 2018

By his own assessment he “started out as a young, idealistic creative” with a degree in art history. Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. Thanks, Matt!

Marketing 62

Marketing Technology Data System 62

Journalistics

MARCH 24, 2015

I suggest everyone that produces content be linked through a central workflow management system – whether its an enterprise software platform or a shared Google Spreadsheet. In my experience working with dozens of large organizations, and many more smaller ones, you’re going to have to be creative with how you measure performance.

Strategy 72

Strategy How To Measurement Analytics 72

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Here is an example: Viewing native plants with the lens of traditional history and use, not just as a species waiting for exploitation by another nation, culture, or commercial enterprise. Nor should we think of experience, knowledge and creativity as being innate to one cohort group. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

Masters in Communications

FEBRUARY 12, 2022

Today, printed media includes not only newspapers but magazines, professional publications, academic journals, comic books, and graphic novels (photographic and illustrated communication is also printed media), even local newsletters put through doors about upcoming events is printed media. Op-eds have passed investigative journalism.

Ethics 52

Ethics Communications Print Television 52