Contently - Strategy

DECEMBER 12, 2018

Creativity strikes back. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. “That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.”

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. I still think it. .

Media 202

Media Storytelling Technology Data 202

Flatiron Communications

JULY 5, 2022

The second was a bit more in the weeds: “Play-to-Earn: Creative Ways to Make Money.” I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. It bowed on the Content-Makers Stage with an SRO audience of 1000+. Here’s a link to The AP’s blog post on the session.

Conference 36

Conference Journalism Web Comparison 36

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?” Chris: Yeah, absolutely.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. Enterprise and workplace. These four September days are for you—the product manager, the creative marketer, the start-up founder. Topically, this event covers a lot of ground. Marketers will likely gravitate toward tracks including: Advertising and brand experience.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. This type of authentic, transparent storytelling will likely help organizations standout from their competitors, win over customers and investors, and keep regulators in good graces.”. ~

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112