Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

OCTOBER 1, 2020

Indeed, the pandemic has shown businesses, that with a little bit of leadership, it can do things it wasn’t sure it could do. That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. The survey polled, 2,400 senior managers (U.S.)

Survey 100

Survey Trends Marketing Creativity 100

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 192

Employee Policies Agency Study 192

Stephen Waddington

SEPTEMBER 16, 2021

Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations. Using group channels The Guide to Using Group Channels (opens as a PDF) includes meetings, apps, focus groups, employee forums, intranet, and employees.

Internal 78

Internal International Communications Employee 78

Stern + Associates

JANUARY 31, 2023

What else can they add to their strategic toolbox to help learning and creativity thrive in their culture? Just-released research by leadership and innovation experts Jeff Dyer and Nathan Furr reveals that intellectual honesty may be the missing ingredient teams need for new ideas to prosper.

Interviews 95

Interviews Employee Strategy Leadership 95

The Proactive Report

NOVEMBER 3, 2022

Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. Mike Falkow is the Creative Director of Meritus Media Inc.

Digital PR 246

Digital PR Reputation Employee Energy 246

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Stern + Associates

SEPTEMBER 22, 2022

As we navigate various transitions over the coming months and years, leaders are likely to see employees struggle with anxiety, depression, burnout and trauma. When organizations invest in mental health, it’s better for employees and better for business. Make It Fearless. Fostering Psychological Safety in the Workplace.

Employee 62

Employee Leadership Exercises Mobile 62

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. Other interesting statistics: Agencies say creative.

Survey 81

Survey Corporate Communications Financial 81

Stern + Associates

NOVEMBER 22, 2022

His research and frameworks for identifying influential individuals and developing a shared meaning between a company and its employees are helping leaders across the world motivate workers, keeping them aligned, coordinated and committed to their organization. Christakis, M.D., The Hidden Power of Shared Meaning.

How To 62

How To Groups Employee Study 62

PRSay

AUGUST 31, 2017

Implicit bias refers to attitudes that affect our understanding, actions and decisions in an unconscious manner, according to the Kirwin Institute for the Study of Race and Ethnicity at The Ohio State University. The CTI study identifies diverse leadership as one antidote to bias.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Qualified employees are scarce, and companies recognize that they need to be seen as great places to work and thrive as well as strong brands. But it’s employee retention and engagement that will take priority. Slow decline of social media.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. This type of creative, highly effective activity makes a splash.

Brand 196

Brand Branding Reddit B2B 196

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 104

Survey Marketing B2B Content Marketing 104

Stern + Associates

DECEMBER 12, 2022

program in Organization Studies in the UCSB College of Engineering, Leonardi speaks eloquently on both the technical and sociological aspects of digital transformation. We have to frame the implementation the right way to get employees excited and not fearful. Also the director of the Ph.D.

Technology 62

Technology Employee Software Groups 62

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders.

Case Study 42

Case Study Storytelling Study Engineering 42

Stern + Associates

JULY 10, 2023

The executive director of the Flow Research Collective, Kotler has spent decades studying the neurobiology of peak performance , focused primarily on the state of flow. The research is very clear—the best way to stay young is to engage in challenging, social and creative activities that produce flow.”

Training 48

Training Creativity Groups Strategy 48

Communications Conversations

JUNE 23, 2016

Maybe not as much as it was 4-5 years ago, but there are still companies out there (I know a number in the Twin Cities area) who block employees from accessing social media sites at work. For the most part, most companies block social sites for two reasons: It’s a drain on employee productivity, or. You have to be kidding.

Social Media 74

Social Media Employee Media Study 74

Sword and the Script

AUGUST 19, 2017

Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully. Fortunately, there’s been a series of studies that have examined the essential characteristics of effective CMOs. 1) CMO job responsibilities and leadership attributes.

Leadership 62

Leadership Study Analytics Survey 62

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 88

Agency Energy Crisis Management Industry 88

PR in High Definition

NOVEMBER 30, 2023

A quiet environment where you become lost in your own thoughts is important to let creative thinking flow. And according to his study, words account for only 7% of the messages, meaning tone of voice and body language make up 38% and 55% respectively. Or maybe we should commit and focus on just one resolution that will last all year.

Exercises 71

Exercises Employee Energy Communications 71

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

MaccaPR

JANUARY 8, 2021

Startling fact: 90% of consumers say user-generated content influences their buying decisions more than promotional emails or search engine results, according to a TurnTo Network study. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees?

Social Media 62

Social Media Trends Marketing Viral 62

Stephen Waddington

MAY 16, 2019

Day to day I work closely with the Senior Leadership Team and Directors on a range of projects. That passion drives bravery and pays off in bold creative ideas that make a difference. She urged encouraged students to hone skills in creativity, storytelling and pitching. Ivan joined the six person media team at the university.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Contently - Strategy

MAY 4, 2023

Strategies for Working With the Cover Performer Can you leverage them in contexts that require a tone of reliability, trustworthiness, or extensive knowledge, such as product content, onboarding new employees, and investor relations? They are willing to delegate creative tasks, too.

Strategy 88

Strategy Employee Writing Industry 88

Communications Conversations

NOVEMBER 10, 2021

But, studying how others use the platform always helps, so here are 9 tips I’ve learned over the last couple years. Saves you time and you’ll be able to test creative well this way. Instead, focus on including your brilliant thought leadership or insights right in the post copy. Use pull quotes, if you want.

LinkedIn 97

LinkedIn B2B Exercises Advertising 97

Sword and the Script

AUGUST 25, 2020

Employees just went through the motions and punched out at 5 p.m. That’s what military leadership is – action in the absence of orders. We couldn’t account for every possible situation, as a creative enemy will force a choice we hadn’t considered. The process was painful. The team had long since stopped caring.

Marketing 86

Marketing Guidelines Social Media Conference 86

Sword and the Script

MARCH 11, 2017

See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. Thirty-seven percent of publishers are not in in compliance according to David Kirkpatrick in a piece for Marketing Dive titled Study: Native ads remain non-compliant for 37% of publishers. Is your PR agency bring creative ideas to the table?

Tools 68

Tools Marketing Advertising Advertising 68

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

JANUARY 31, 2023

Bielawa joined from UKG and previously held technology and engineering leadership roles at Kronos and Hasbro. Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).” Muck Rack appointed Bryan Hamblin Chief Revenue Officer (CRO).

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

MARCH 19, 2013

I was first introduced to Topos’ work through a case study that Margy Waller presented at the 2011 Chorus America conference of work for the former Cincinnati Fine Arts Fund , now called ArtsWave. The changing narrative. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

Prohibition

JANUARY 24, 2022

According to a study on crisis communication, 47% of employers believe they have the expertise or processes necessary to deal with a crisis. During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Communications Conversations

MAY 1, 2015

I provide oversight for his accounts – for creative assets like header or profile images, among other things. That includes recognizing the good things our employees, agents and affiliate companies are doing every day in our communities. How did you make that decision and what was involved (training, assistance, etc.)?

Social Media 60

Social Media Media Twitter Insurance 60

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Create a case study on how your business helped a customer or client achieve their goals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 94

Policies Energy Government Crisis 94

Waxing UnLyrical

MAY 15, 2018

“Look, corporate communicators have done so much, with so little, for so long, they can practically do anything with nothing, so we know this has been a ‘thing’ for a while,” noted Sword and the Script Media, LLC Founder Frank Strong, the primary architect of the study. Creative Commons CC0. Send Help … Please.

Survey 74

Survey Industry Communications Corporate 74