ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Agency Tools Resources 136

Communications Conversations

FEBRUARY 21, 2020

Over the last five years, we’ve created a social media playbook document that makes this a lot easier! We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. Fun creative challenge each month! hotel stays) in the city. 11: 44 a.m.:

Social Media 157

Social Media Media LinkedIn Tourism 157

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. YOUR INDUSTRY + facts.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

AUGUST 14, 2018

Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video. PR should be taking a close look at the content that’s trending. Reporters largely ignored search and social when those trends first took hold…until they couldn’t anymore. and execute them?

Survey 102

Survey Report Media B2B 102

Buzzstream

MARCH 7, 2024

Google provides insightful documentation of what makes Helpful Content from a list of questions on their blog. Other versions of this have included definitional queries and “types of” or “trends” keywords. You can also get creative with this approach. So, we need a new placeholder metric.

System 62

System Google Policies Guidelines 62

Cision

JUNE 19, 2015

Soft” skills like communication, teamwork and creativity — are just as important, if not more so. One of my former managers edited documents so heavily that when I sent him something to review, I joked that the draft was on its way to “Caveat Hill.”. Give the elevator pitch, check the person’s interest and then tell the full version.

Insurance 120

Insurance Insurance Interviews Crisis 120

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. The London Evening Standard is the only publication that bucks a downward trend as a result of a switch from paid for newsstand sales to an ad funded sheet.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

DECEMBER 21, 2018

This document answers key questions such as: What is the background of the initiative? Internal stakeholders can either fill out a document, or, you can sit down face-to-face and develop the material together. This could be … the competition, a trend, a technological breakthrough, a consumer mindset, or internal issues.

Strategy 88

Strategy Analysis Small Business Measurement 88

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. This trend will impact all publishers. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches. Marketing predictions.

Marketing 169

Marketing Employee Content Marketing Training 169

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. The application of data in public relations isn’t a new trend. In the shift to data driven programmes there’s a danger that we lose sight of creativity.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

JANUARY 11, 2012

And in December, #bluekey was trending in DC. We set up schedule documents with time slots to be filled out, one for each hour (our tweetathons ran 9 am – 9 pm ET), and asked the Champions to sign up at least for an hour, if they could. As a result, some terrifically creative and, at times, hilarious, things happened.

Twitter 107

Twitter Analytics Community Facebook 107

Buzzstream

SEPTEMBER 30, 2021

We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. But by the end of the summer, we’d onboarded a number of household name brands and were hiring again.

Digital PR 71

Digital PR How To Reddit Engineering 71

PR Fuel

SEPTEMBER 4, 2018

Dare to be different and creative. Think of the last time you pitched to somebody in person. After you’ve perfected the rest of your document, go over the title and opening paragraph a few more times. That post on the top trending blog. Remember, reporters and buyers both have seen a lot of press releases. Can’t do it?

Writing 45

Writing Report Education Company 45

Waxing UnLyrical

JULY 26, 2018

Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. Don’t focus on the creative details of the campaign. Instead, keep your pitch focused on the pain point you’re solving for your audience and the business outcome you expect.

How To 66

How To SEO Content Marketing Data 66

Contently - Strategy

APRIL 24, 2019

In 2018, Forrester reported that “most in-house creative teams are small; 54% of those teams have between one and 10 people. A content strategy is a living document. When first documenting a strategy, your initial goals are more like educated guesses. Let these trends influence your latest goals. million in content costs.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111