Maxim Behar

JANUARY 24, 2022

He was recognized as one of "The 10 Most Influential Media Leaders of 2021" and his influential story made it to the cover. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. But the conflict typically runs deeper.

Marketing 310

Marketing Product Launch Corporate Viral 310

Critical Mention

JULY 13, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released Instagram tracking as part of its Earned Media Suite. The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube.

Instagram 156

Instagram Industry Media Analytics 156

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Things got hotter when the group Clean Creatives and more than 450 scientists signed a letter calling for PR and creative agencies to drop fossil-fuel companies that seek to “obfuscate or downplay our data and the risk of the climate emergency.” It is eagerly covered by top media and disseminated at prestigious meetings.

Policies 309

Policies Creativity Reputation Groups 309

5W PR

AUGUST 14, 2023

Public relations focuses on media relations and party planning Public relations is often misunderstood as just event planning and media interaction. PR professionals develop communication plans, build relationships, craft messages, manage crises, conduct market research, and implement campaigns across channels.

Publicity 78

Publicity Storytelling Crisis Management Reputation 78

ImPRessions - Crenshaw Communications

MARCH 19, 2019

The social media explosion has greatly expanded the toolbox of tactics comprised in a PR campaign. What we call PR can include paid influencer marketing, content or inbound marketing, social content, and other varieties of paid creative services. Media messages and various materials are needed for an all-out media outreach.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs.

Local 133

Local Crisis Management Internal International 133

B2B PR Sense

JANUARY 5, 2018

For example, a PR agency can obtain media coverage that shines a positive light on your brand. While you may want to shave a few dollars off your bottom line, PR encompasses much more than media mentions. And they can cement your reach and position by a shrewd combination of earned, owned and in some cases paid media.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Karen Freberg

OCTOBER 10, 2020

Now, as we enter a new decade with a new show that will paint a picture of what social media professionals really do in their work. ” Like everyone I know in the social media industry, I went out to check it out for a pop cultural reference. A lack of strategy when it comes to social media in the storyline.

Social Media 114

Social Media Media Fashion Agency 114

Karen Freberg

FEBRUARY 2, 2020

It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. Tapping into social media talent in new ways. Sprint did something that was pretty creative.

Social Media 78

Social Media Analysis Media Viral 78

Sword and the Script

MARCH 28, 2023

Mostly augmentation, but some replacements “It’s inevitable and normal that with the advancement of technology, certain jobs no longer exist and new jobs are created – look at how modern media monitoring tools have replaced the need for the news clippings teams of yesterday for example. That’s where our creative sparks have been honed.

Software 139

Software Technology Creativity Crisis Management 139

ImPRessions - Crenshaw Communications

JUNE 29, 2020

They were designed to push out businesses messages through traditional media to customers. As many states contemplate reopening, smaller businesses have an opportunity to be creative. This is particularly true in the high-value sectors of healthcare and crisis management, but it can hold for nearly any kind of proactive PR.

Marketing 225

Marketing Leadership Crisis Healthcare 225

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. It also launched a social media campaign with humorous memes and messages about the dangers of the behavior. PR wins from brand commandeering.

Brand 160

Brand Branding Viral Crisis Management 160

Sword and the Script

SEPTEMBER 19, 2022

I’ve spent the past few weeks breaking down the survey results from The 5th Annual JOTW Strategic Communications Survey for 2022 (see these posts covering the executive summary , top challenges , organizational trust in media and views on media bias ). Other interesting statistics: Social media is material. Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Despite a tech-savvy environment, traditional media remains highly influential, underscoring the need for integrated strategies.

Marketing 108

Marketing Newspapers Print Local 108

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director.

Agency 89

Agency Energy Crisis Management Industry 89

Prohibition

DECEMBER 17, 2021

Strategic communication during a crisis offers organisations the credibility they need to develop their strategies and re-enter the marketplace in order to provide relevant services to their stakeholders. Who needs crisis communication? Situational crisis communication theory (SCCT). Integrated crisis mapping (ICM) model.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. Meet the needs of the media and remain accessible. You must remember communication basics.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Critical Mention

SEPTEMBER 19, 2018

Being on top of media trends is at PR’s core. Media monitoring has become an excellent way for companies to track coverage, interact with their customers and target a specific audience. Media monitoring has become an excellent way for companies to track coverage, interact with their customers and target a specific audience.

How To 61

How To Media Crisis Crisis Management 61

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Melissa Agnes

MARCH 3, 2015

Within the second part of this three-part series, I’m going to discuss what it means to be proactive and why it’s so important for successful crisis management. I’ll also provide you with key tactics that you can begin to implement into your crisis preparedness and crisis communications strategy right away.

Social Media 133

Social Media Crisis How To Crisis Management 133

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI for ideas & inspiration Humans are creative and can think of many different ideas, and now AI dramatically increases the number and novelty of ideas.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

JANUARY 20, 2021

It would be very difficult to find a business that doesn’t use social media in some shape or form. Simply having a social media account isn’t enough. PR agencies are trained to convey messages to the public in a creative way that sparks interest. 2) It’s a perfect way to connect with the media. 8) It frees up your time.

Company 62

Company Software Crisis Management Agency 62

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. This year saw a drop in big game advertising spots from the automotive industry, many of whom decided to spend their budgets on more targeted media. Disney+ for their “Well Said” ad.

Sports 86

Sports Television Advertising Advertising 86

Prohibition

JANUARY 24, 2022

Crisis communications are key in today’s interconnected social media world. What causes a crisis to go viral? With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. What is the Objective of Crisis Communication, and When Should it be Used?

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR in High Definition

FEBRUARY 27, 2023

Media monitoring and outreach One key area ChatGPT said it could help comms professionals is in monitoring and analysing media coverage more efficiently. Reputation management Reputation management is another area of specialisation for PR professionals, which ChatGPT said it could enable them to do with greater ease.

Industry 62

Industry Communications Technology Reputation 62

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Their blog covers topics from PR tips, company culture, social media and more. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Stephen Waddington

FEBRUARY 12, 2021

PRCA Council Chair Jules Herd shares insights into how COVID-19 has impacted the PR industry, from the monetisation of traditional media to misinformation. An area in which we excel as specialists is being able to target a wide range of media with our stories. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Regardless of the size of your business, creating a PR crisis plan will help you stay on message and control the response to any situation that puts your business at risk. How will they deal with the media?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Critical Mention

NOVEMBER 20, 2020

On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. In case you aren’t convinced you should consider working with influencers just yet, here are a few other reasons this type of creative partnership can bring value to your business.

Tourism 157

Tourism YouTube Radio Social Media 157

Maxim Behar

MARCH 6, 2022

In an exclusive interview with the Indian Valasys Media, Maxim Behar revealed his secret to success: individuality. Because everything in the media space changed over the years. The journalists were people working in media, newspapers or TV channels, or radio stations. All of these participants in social media are journalists.

B2B 52

B2B Communications Media Newspapers 52

5W PR

JANUARY 8, 2019

This year, Zazzle Media conducted a State of Content Marketing Survey, which highlighted the power and the rising popularity of content marketing. Marketing Myth #2 : Creativity goes down the drain when working with a brand. Things like this can feel like a damper to creativity, but this doesn’t have to be the case.

Marketing 74

Marketing Content Marketing Creativity Crisis Management 74

Maxim Behar

MARCH 13, 2024

That goes for any regular communication, not just for crisis management. This is why we now bear a much greater responsibility; we are much more critical decision-makers than before the social media revolution. This book never intended to paint too rosy a picture of the PR industry after the social media revolution.

Corporate 59

Corporate Social Media Writing Training 59

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Clay Morgan , Writer and Consultant, Morgan Media, Inc. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. — TIME (@TIME) March 28, 2022.

Crisis 62

Crisis Viral Government Crisis Communications 62