Bad Pitch Blog

MAY 23, 2007

This editorial plea is near to my heart as it comes from a retail trade publication. An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. I write from the corporate side, in-store marketing, promotions, advertising, financial results. Please help.

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Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

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Waxing UnLyrical

APRIL 13, 2015

Retailers need to look for ways to connect with the increasingly demanding consumer so that they become fans of the brand, instead of simply customers,” says Dave Hochman as he shares six takeaways for the “C-store” industry. 5 Tips To Pitching Success – When PR Stands For “Personal” Relations .

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Solo PR Pro

MAY 1, 2018

Good: I work with retailers on merchandising. Let’s face it, they are more interested in their peers’ experience than they are in being pitched by you. Here are some tips from professional rainmakers: Shrink the pond – If you can’t be a big fish in a big pond, then make the pond smaller. On average I increase per store sale by 23%.

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Flatiron Communications

JANUARY 14, 2015

Even so, as someone who has made a career and still plies the “earned media” trade for a range of clients, I get the heebie-jeebies when a prominent journalist from a highly sought-after business news site quips during a recent Publicity Club of New York luncheon that he “hasn’t written a story pitched by a PR person in years.”

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Deirdre Breakenridge

APRIL 29, 2019

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. This idea reminds me of a clothing retailer, who years ago put up controversial billboards and then an employee intentionally – and surreptitiously – defaced them.

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Contently - Strategy

MAY 7, 2020

Over the years, I’ve had the opportunity to pitch ideas to a number of wiser, business-minded folks. Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business. When someone wants to pitch a movie, they try to drum up excitement with a concise comparison.

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PR Fuel

DECEMBER 2, 2020

Write A Pitch. Once you have found potential journalists/publications for your press release, you have to write a pitch. Your pitch should convince the recipient to publish the press release. Email is the preferred method for sending a pitch. For journalists, email the pitch to their professional email.

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ImPRessions - Crenshaw Communications

DECEMBER 2, 2019

In other offices I’ve worked at it was a more corporate setting with cubicles and there was little opportunity for sharing ideas. There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting.

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Communications Conversations

AUGUST 31, 2018

But, in general, reporters don’t want a product pitch on a press release. I’ve left my fair share of messages on corporate voicemail boxes, and I’ve had to use the “no comment” response in countless stories. I was most recently the restaurants and retail reporter at the Minneapolis St. It’s like being on autopilot.

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Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

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Cision

MARCH 14, 2016

It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices?

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Beyond PR

JUNE 5, 2018

In addition to the content being strategically created on the back of topic-focused keyword research, the process of pitching your pieces must be data-driven, if it is to have a shot at making a mark in the media. Remember, journalists and media outlets are receiving all kinds of pitches every day, especially if a big story is breaking.

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Communications Conversations

DECEMBER 15, 2016

My elevator pitch is always changing, and that’s because no two days are the same here. Since I sit at corporate, I wear two hats, managing corporate social media accounts, while also working with my counterparts across the company to ensure we are collaborating and sharing expertise. . What do I do? I like this a lot.

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Cision

AUGUST 10, 2015

Whether you’re doing technical, corporate or social communication, these tools can save you a lot of time and make you far more productive than you were without them. Wondering how to get your email pitches read by journalists? Dragon NaturallySpeaking retails for $99. Schedule your emails. Read the tip sheet today!

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Communications Conversations

OCTOBER 16, 2017

When I was young and ruthless, I asked Dave if I could help his agency – then called Mona Meyer McGrath & Gavin – pitch the Bachman’s garden center chain as a retail client. Dave Mona’s deep integrity and personal character still takes my breath away. Any big shifts that you see happening in the near future?

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Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. There was the LexisNexis Business of Law Blog , a company with a publication focused on developing content for a niche, vertical, B2B industry, right alongside Coca Cola , Dell and luxury retailer Barney’s New York. .

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Rock the Status Quo

FEBRUARY 3, 2015

Founder of Crenshaw Communications, Dorothy handles clients in CE and digital technology, retail, consumer products, and health promotion. Please say hello to Dorothy Crenshaw – the first one brave enough to take up our new PR Pro Challenge ! Each and every win is a cause for celebration, honestly.

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PR Fuel

OCTOBER 16, 2018

The more you foster these types of relationships, the more successful you will be when you pitch. 7 Tips for a Better Pitch. Successful PR people know that pitching is a science. Here are 7 simple tips you can put to use today to improve your pitches. You need to personalize your pitch.

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MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. I remember when Chen May Yee pitched that story to me. Beyond its average weekly readership of 1.34

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