Corporate Pitching Retail Writing 
Cision
APRIL 27, 2016
You’ve worked for several large entertainment corporations such as Universal Pictures and Twentieth Century Fox. Internships give a solid foundation for quality research, pitching skills and writing. What is it like to now move to an agency? Also, networking.
Shift Communications
FEBRUARY 23, 2017
After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Never underestimate the power of a good byline. Going on a hiring spree?
Bianchi Biz Blog
APRIL 5, 2021
And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. I learned how to cover political/business/labor corruption and I learned how to cover corporate bankruptcies. For many years, I worked with a writing coach named Jim Stasiowski. Every story needs “conflict.”
Sword and the Script
JANUARY 28, 2020
Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.
Bad Pitch Blog
MAY 23, 2007
This editorial plea is near to my heart as it comes from a retail trade publication. An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. I write from the corporate side, in-store marketing, promotions, advertising, financial results. Please help.
PR Fuel
DECEMBER 2, 2020
Write A Pitch. Once you have found potential journalists/publications for your press release, you have to write a pitch. Your pitch should convince the recipient to publish the press release. Email is the preferred method for sending a pitch. For journalists, email the pitch to their professional email.
ImPRessions - Crenshaw Communications
DECEMBER 2, 2019
In other offices I’ve worked at it was a more corporate setting with cubicles and there was little opportunity for sharing ideas. There’s a lot of “real world” value about topics ranging from retail and hiring trends to cybersecurity and gaming in the scope of a single conversation – whether it’s at work or in a more casual setting.
Expert insights. Personalized for you.
120 
Let's personalize your content