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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 190
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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures.

Publicity 167
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How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? Nearly all newspapers and magazines have an online version available, and those online articles also have long lives. Think about how you get information these days. Bringing value!

Print 78
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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Can you make it happen?”

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Everything You Need to Know About Earned Media

Critical Mention

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. It can also be seen as word-of-mouth marketing or free advertising. Until next time!

Radio 104
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How to Reach Special Publics – The Woman Publics

PR Conversations

.” As two females connecting across the planet to correspond about a pioneering woman who linked both our professions, I decided to look at the chapter that Mabel authored in the 1948 text: Your Public Relations that we are serialising here , to acknowledge International Women’s Day 2016. New York City.

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What is PR? 141 PR and Comms Pros Explain What They Do for a Living

Sword and the Script

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 17) “I help companies make more money by getting good publicity.”.

Employee 149