Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR This is, of course, stupid.

Brand 52

Brand Branding eBook Resources 52

ImPRessions - Crenshaw Communications

MAY 22, 2017

A strong public relations program lays the groundwork for the marketing that comes later, conditioning prospective buyers for sales messages conveyed through paid media, email marketing, or even price promotions. This is why earned media – the stories and interviews produced by PR – will always be relevant.

Brand 185

Brand Branding Marketing Wireless 185

Cision

JUNE 15, 2017

HPRA provides year-round programs, professional development seminars and networking among other services. . Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry.

Automotive 245

Automotive Resources Strategy Consumer 245

PRSay

MAY 8, 2019

Here are a few ways we can do just that, courtesy of Alicia Thompson , APR, president, Signature Leadership LLC , who has mentored dozens of PR and non-PR professionals over the span of her 27-year career in corporate communications. Make sure you both can commit. Mentees should be ready to do the work and make each conversation productive.

Leadership 120

Leadership Corporate Study Groups 120

Doctor Spin

JUNE 28, 2022

In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). After going through a catalogue of emotions that comes from watching oneself deliver cringy corporate messages in an unprepared manner, the spokesperson soon wants to try again. Table of Contents.

Training 52

Training How To Video Corporate 52

Solo PR Pro

DECEMBER 22, 2020

Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Page Spring Seminar. Conference Date : Virtually on May 5-7, 2021. Happy conferencing!

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. Make the Uninteresting Interesting to Find Great Corporate Stories [UML]. Two is the new five. When people ask what will happen in the next five years, the chances are, whatever it is, will happen in just two. 3) Messaging.

Software 98

Software Comparison Measurement Content Marketing 98

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. If you believe it will be valuable, attend webinars, seminars and conventions to be familiar with these changes. You are a hard-working professional with the talent to succeed in your industry.

Print 71

Print Resources Technology Interviews 71

Sword and the Script

JUNE 6, 2017

By contrast, doing PR work in-house, in corporate communications or marcom position, tends to be the inverse: an inch wide and a mile deep. Perhaps it was not that draconian, but I learned early on how to manage clients, watch the news, use new tools, network at industry seminars and address last minute requests from vice-presidents.

Agency 60

Agency Corporate Interviews eBook 60

PR Breakfast Club

AUGUST 3, 2014

He recognized the company you keep is a direct reflection of you as an individual which is something many brands are dealing with today, especially with the pressure of social media and real-time sharing. Research in Motion (RIMM) founder and co-CEO Mike Lazaridis did not hide behind the safety of his corporate office. Kate Connors'

Reputation 68

Reputation Education Instagram Social Media 68

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. I have long had an interest in the potential of cyber media (including discussion groups, listservs, web pages, blogs, and the new social media) for use in public relations. At the Arthur W.

Reputation 52

Reputation Social Media Internal International 52

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. Red Bull, Johnson & Johnson).

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Burrelles Fresh Ideas

OCTOBER 17, 2023

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. This media exposure not only educates the public but also encourages discussions on cybersecurity best practices.

Education 112

Education Employee Measurement Agency 112

Doctor Spin

DECEMBER 20, 2023

For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” PR professionals must talk using corporate platitudes.” “PR Corporate communication and CSR must be ‘boomer boring,’ cringe, and woke.” “PR Articles, seminars, publicity, and social media updates.

Brand 52

Brand Branding eBook Resources 52

Bad Pitch Blog

NOVEMBER 29, 2009

How: You wrote up an agenda for clients to know what to expect in a media interview; do the same to prepare for a job interview. Being unprepared for the media interview guarantees your client won’t be asked back, and could result in damage to a client’s rep. Has successfully secured media placements…” ? Here is how….

Interviews 43

Interviews Crisis Management Facebook Media Training 43

Shift Communications

NOVEMBER 12, 2018

I recently had the opportunity to attend The Jack Jackson Art of Writing Workshop presented by Ken O’Quinn, a former Associated Press writer and corporate writing coach. One of the most valuable things I learned during the seminar was how to write a pitch that gets attention. Mairin McCabe. Account Executive .

Pitching 89

Pitching Comparison Writing Radio 89

Critical Mention

AUGUST 26, 2018

It’s a really applicable theme because the silos between communications disciplines are coming down with the advancement of digital and social media. His appointment followed more than 25 years of service in the corporate and agency sectors. D’Angelo appeared first on Critical Mention - Media Monitoring. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

David PR Group

MARCH 3, 2017

The other day, I attended a seminar at another accounting and consulting firm called MBAF in Miami. At the seminar, information technology professionals, cybersecurity experts and even the FBI confirmed that the biggest weakness in cybersecurity remains the human element. Interestingly, one of the main themes was human error.

Reputation 40

Reputation Mobile Training Conference 40

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

The Caspers and Harrys of the world relied more on a strong brand persona, aggressive performance marketing, and paid influencers than traditional earned media or sponsorships. The rise of Direct-to-Consumer brands was a big factor in the shift. Industry thought leadership is a differentiator. Business reputation counts.

B2B 242

B2B B2C Software Consumer 242

David PR Group

MAY 31, 2017

and comedienne Kathy Griffin loses her job over a photo depicting the same president beheaded, it makes me wonder if either has even heard of social media policies. Before jumping to the corporate world, here are a few personal tips when it comes to communicating in modern times. Put a second set of eyes on social media posts.

Policies 71

Policies Social Media Media Privacy 71

NewsWhip

MAY 27, 2021

Becky Vonsiatsky, Practice Leader of Media & Engagement, Real Chemistry. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Talking Points. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78