PRSay

APRIL 26, 2022

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”.

Corporate 144

Corporate Report Survey Employee 144

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. Communication is a strategic general management function and such an important tool.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

PRSay

JUNE 2, 2021

Whether we knowingly or subconsciously apply them, we use strategies in the face of most every challenge — from navigating a busy day to meeting business objectives. In a game of spades, a player’s strategy may involve pulling the spades from a competitor’s hands, while long-distance runners employ a variety of strategies to reach their goal.

Strategy 178

Strategy Meeting LinkedIn Communications 178

Stern + Associates

MARCH 5, 2024

A compelling corporate innovation story represents a valuable opportunity to differentiate from competitors, educate investors, galvanize employees and attract prospective new talent. Here’s a four-part, questions-based strategy for shaping and telling your company’s story in effective ways.

How To 99

How To Corporate Storytelling Conference 99

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications. Corporate communications regularly involves interaction with senior leaders and HR departments. . Internal Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MARCH 25, 2019

Hackers can also find and release damaging internal correspondence and documents. ” So, what are the best ways to lessen the potential negative impacts of your internal communications going external? Treat every piece of internal communication as if it were external. If the internal email goes out at 10:30 a.m.,

Internal 156

Internal International Communications Employee 156

5W PR

MARCH 18, 2023

Corporate communication is essential for effective branding and securing external funding. Here are a few tips for using corporate communications to increase investment. To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication.

Company 88

Company Corporate Product Launch Internal 88

PRSay

APRIL 14, 2022

Visit the April 2022 issue of Strategies & Tactics for more insights on employee communications. In our work with corporate and higher ed clients, we coach that delivering well-crafted communications isn’t enough. Before I was born, my parents brought a Golden Retriever puppy into the family. She lives in Portland, Ore.,

Employee 189

Employee Communications Internal International 189

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 This plan should address potential leaks, outline response strategies and involve legal counsel.

Reputation 78

Reputation Real Estate Internal International 78

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Nobody plans to fail. They just fail to plan.

Internal 188

Internal International Data Communications 188

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

How the right PR plan drives an employer brand The right PR strategy can help differentiate an organization as a great place to work. Most PR programs will supplement the social elements with content and other tactics that drive thought leadership. You could call it the ‘Great Reflection.’ It’s critical to deliver value and purpose.”

Brand 156

Brand Branding How To Employee 156

PRSay

DECEMBER 16, 2022

Losing yourself to fit in is often rewarded in the corporate world, but the pose can be draining, Osako said. She contacted UCLA’s alumni network and was introduced to a speechwriter who gave Osako her first exposure to corporate communications. But he told her she was a soldier in the corporate world, not a leader.

Corporate 67

Corporate Telecommunications Airlines Policies 67

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106

Marketing Newspapers Print Local 106

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Communications is a major driver of corporate reputation—your biggest brand asset. Understanding the purpose and contribution of the communications team to organizational success.

Communications 248

Communications Corporate Reputation Employee 248

Onclusive

DECEMBER 6, 2019

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Confab, The Content Strategy Conference. AMEC Global Summit.

Conference 329

Conference Marketing Case Study Measurement 329

Reputation Us

OCTOBER 23, 2023

” OVERVIEW During legal proceedings—whether on the plaintiff or defense side—corporate reputations are on the line. Reputation experts often work hand-in-hand with legal counsel (as well as executive leadership) to provide critical counsel and support.

Reputation 88

Reputation Publicity Education Corporate 88

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. Here are some of the main takeaways, tweets and thought leadership from day one. . Couldn’t make it? Hugh Elliott (@HughSElliott) June 15, 2016.

Internal 120

Internal International Measurement Analytics 120

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. The events of the past few years permanently disrupted both leadership approaches and expectations.

Communications 78

Communications Leadership B2C LinkedIn 78

Stern + Associates

NOVEMBER 13, 2023

In 2024, we expect the in-person conference landscape to continue to rebound with many thought leadership “pillar” events retaking their position as the places for ideas to be shared and the future to be explored. Heading into 2024, the value of a robust executive visibility strategy goes much deeper than supporting business goals alone.

Trends 117

Trends Communications Conference Leadership 117

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

Corporate 79

Corporate Airlines How To Crisis 79

Stern + Associates

OCTOBER 17, 2023

scientists and engineers leverage their expertise and networks to forge connections and identify opportunities for sustained international cooperation, championing innovation and demonstrating America’s scientific leadership and technical ingenuity. Named a 2023 U.S. Through the Science Envoy Program, eminent U.S.

Technology 120

Technology System Government Groups 120

PRSay

NOVEMBER 5, 2018

This post is brought to you by West Corporation , a proud sponsor of PRSA. It’s increasingly clear that if you’re not already embracing video, it should quickly become an integral part of your organization’s marketing and communications strategy. Are you relying on text-only assets to drive your messaging? Now is the time.

Video 117

Video Communications Strategy Product Launch 117

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1. million users Facebook : 3.59

Radio 64

Radio Pinterest Television Government 64

PRSay

JULY 9, 2021

While I have supported leaders and augmented organizational capabilities with my own expertise, I have also gained invaluable knowledge from interns and account executives under my supervision — for which I remain grateful. Strong leadership is crucial, but knowing when to follow is equally important. Photo credit: netflix ].

Nonprofit 218

Nonprofit Employee Internal International 218

PRSay

JULY 10, 2023

Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand. Among them, do brands have a responsibility to develop a public political strategy? For communicators, there are urgent questions.

Brand 145

Brand Branding Nonprofit Government 145

Sword and the Script

OCTOBER 25, 2022

The role has required expansion of the previous need to be a generalist who is knowledgeable on business topics, to being one who can effectively take on a business leadership role where needed.”. More responsibility given the pandemic, working remotely, leadership being asked to speak out on social issues, DEI, and ESG.”.

Communications 122

Communications Crisis Internal International 122

PRSay

APRIL 15, 2021

” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . And that means being mindful of current events and offering an opinion of what the company and its leadership feels is ‘right’ or appropriate. Those using the scorecard are finding some common themes: [It’s important to] think internally first.

Company 189

Company Employee Internal International 189

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. Given this, I sometimes feel the pendulum has swung too far in the strategy direction. Thought leadership content is persuasive. They also valued posts written by independent bloggers, rating them more credible than corporate blog content.

SEO 227

SEO Agency Reputation Policies 227

Presspage

FEBRUARY 8, 2021

In light of this, organizations would do well in implementing a systematic approach to a seamless and smarter online newsroom strategy. Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

PRSay

JUNE 28, 2021

The truth is that I had been thinking of leaving the corporate world and starting my own firm long before the pandemic hit. Most important, I can work from anywhere in the world, choose clients that fit my interests and avoid internal corporate politics. Was I too optimistic, or a little bit crazy, after all?

LinkedIn 174

LinkedIn Crisis Agency Crisis Communications 174

Communications Conversations

DECEMBER 20, 2022

Messages on corporate intranet sites, emails and town halls are all in play and are key strategies for reaching employee audiences. This could be content internal comms has already developed for internal audiences–just putting an external wrapper on it. Leadership can also play a role here.

LinkedIn 74

LinkedIn Employee Survey Internal 74

PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’. It can’t be a comms strategy, a stunt or a PR tactic.

Communications 148

Communications Pharmaceuticals Corporate Film 148

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. It isn’t always easy or quick, which is why many PR agencies spend the first month or more hammering out strategy and messaging. Depending on its stage of life, a competent internal professional or team with relevant experience can work just fine.

Agency 205

Agency Pitching Internal International 205

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. One question that provided insight into how things have changed was about collaboration, especially with executive leadership.

Study 133

Study Publicity Survey Internal 133

PRSay

MARCH 14, 2022

Find more ideas on unleashing your creativity in the March issue of Strategies & Tactics. Your interns and entry-level employees are full of ideas from what they were just taught in school, what their friends are seeing trend on TikTok and what other new platforms are being developed at this very moment. Bring in young voices.

Creativity 152

Creativity Employee Survey Internal 152