Sword and the Script

JULY 10, 2018

The Sorry State of Media Relations. Much to his dismay, a corporate communications person, at the Clorox Company, who reports to the general counsel, declined his story idea because the executive team was too busy. Then the story hinge swings like this: “Such is the sorry state of corporate media relations these days.

Media Relations 74

Media Relations Media Content Marketing Corporate 74

ISEBOX

JANUARY 5, 2016

use a normal voice); Utilize video, images and other rich media to convey your message; Talk with them, using stories, not at them; and, Be transparent and beware of phony “corporate speak. The post Pharmaceutical Media Relations appeared first on. Meaningful Connections via Social Channels.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Onclusive

JANUARY 7, 2021

The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.

Communications 248

Communications Corporate Reputation Employee 248

Landis PR

NOVEMBER 15, 2021

Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? Related Articles: The Value of Building Thought Leadership , Entrepreneur. The post How to Build Thought Leadership appeared first on Landis PR. What are your brand attributes and keywords?

Leadership 98

Leadership How To Trade Shows Pinterest 98

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 190

Communications Sports Journalism Fashion 190

Agility PR Solutions

AUGUST 25, 2019

Astute nonprofits recognized the power of storytelling way before corporations and have been leveraging that to secure large donations. The post Once upon a time… how to make your storytelling impactful appeared first on Agility PR Solutions. Chances are there were stories connected with them that touched your heart.

Storytelling 126

Storytelling Nonprofit How To Corporate 126

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Rock the Status Quo

AUGUST 11, 2014

Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? ” In it, Woodall shares a few details from the recently-released 2014 BusinessWire Media Survey that are worth noting, mainly because so few online newsrooms actually include many of the items mentioned.

How To 242

How To Survey Resources Social Media 242

5W PR

SEPTEMBER 13, 2019

Public relations is the science or art of crafting and subsequently executing a strategy that nurtures and establishes a bond and a trusting relationship between your organization and its target audience(s). How To Find Balance. In short, you have two key responsibilities. Many also have vendors, contractors and/or suppliers.

Publicity 68

Publicity How To Case Study Meeting 68

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. Michael Ares, MDA Corporate Marketing, LLC. Read on for their helpful tips. We want to hear from you!

How To 104

How To Fashion Banking Industry 104

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Ishmael's Corner

MAY 1, 2017

The Art Of Storytelling In Business Communications And Public Relations. A corporate feature in a mainstream publication is the PR equivalent of a home run. The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Engineering 60

Engineering Corporate Storytelling Communications 60

PRSay

MAY 23, 2023

The long-term trend undercuts corporate volunteer programs and nonprofit organizations that depend on volunteers. Volunteer PR pros are then matched to consult the nonprofits on how to tackle those challenges. Volunteer participation has been declining for decades and fell further during the pandemic, the Associated Press reports.

Nonprofit 148

Nonprofit Local Training Media Training 148

Doctor Spin

FEBRUARY 22, 2024

Building trust and credibility is another crucial objective of public relations. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. Coach and prepare corporate spokespeople. Source: Public Relations Review 3 Turk, J.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

MAY 9, 2016

It got me thinking about how honest any agency should be when the stakes are high or the situation is sticky. In public relations, our reasons for objecting to a strategy or creative direction is not always straightforward. The post How To Tell A (PR) Client They’re Wrong appeared first on Crenshaw Communications.

How To 120

How To Construction Product Launch Local 120

Onclusive

JUNE 15, 2022

Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr. Director, Global Corporate Communications, Mimecast What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr. Director, Global Corporate Communications, Mimecast. We invest a lot in earned media because this is precisely how you build trust and corporate.

Marketing 195

Marketing Measurement Advertising Advertising 195

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. What’s your social media elevator pitch?

Social Media 150

Social Media Pitching How To Media 150

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Corporate Communications. Media Training. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

Critical Mention

MARCH 6, 2020

The post How to Prepare Executives for Public Speaking appeared first on Critical Mention - Media Monitoring. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Publicity 112

Publicity How To Sports Conference 112

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

NOVEMBER 12, 2019

We’re still employing the “inverted pyramid” of the printing press to compose them, we’re still using them as corporate equivalent of vanity plates for our websites, and we’re still sending them to journalists’ inboxes with a deep, self-serving hope they will magically turn into detailed coverage of our companies.

Writing 98

Writing How To Print Corporate 98

Stern + Associates

JUNE 22, 2023

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. asks Argenti, who authored “ Corporate Responsibility ” (SAGE Publications, 2015).

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Onclusive

JANUARY 25, 2019

The annual conference for the Arthur Page Society brings together a professional association for senior public relations and corporate communications executives. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PRWeek Awards.

Conference 256

Conference Content Marketing Marketing Internal 256

Bianchi Biz Blog

SEPTEMBER 21, 2023

Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.

Technology 93

Technology Automotive Mobile Interviews 93

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

PR pros know what will be interesting to the press, what poses a risk, and how to spot and shape a story. By asking the right questions and engaging in thorough conversations, a PR team will know how tell a story for maximum impact. The post How PR Brings Value To The C-Suite appeared first on Crenshaw Communications.

Leadership 182

Leadership Reputation Internal International 182

Shift Communications

MAY 21, 2018

Through its own newsroom , Facebook issued 31 corporate and 24 product announcements. Getting media coverage is more competitive than ever. Tech giants and behemoth corporations drive a high volume of the media’s stories. How to Work with your PR Team to Make the Most of News. What does this all mean?

How To 68

How To Pitching Report Interviews 68

Stern + Associates

DECEMBER 11, 2023

And that’s at the heart of our Thinking in Headlines approach to media relations strategy. Media Relations: A Crowded, Noisy Space I say this to the point that it’s a cliché, but the current media landscape is more crowded and harder to break through than ever before. AI Is About to Disrupt Everything.

Strategy 118

Strategy Media Media Relations Report 118

Doctor Spin

JUNE 28, 2022

How to train a spokesperson? In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder). In this blog post, I’ll detail my process of how I start training corporate spokespersons (and why I always bring a video recorder).

Training 52

Training How To Video Corporate 52

Critical Mention

DECEMBER 20, 2019

Having said that, these three steps will help you prioritize how to work your earned media strategy and turn positive mentions into brand endorsements: . Step 1 – Learn How to Get Earned Media. Keep track of your earned media performance by monitoring sentiment analysis. Share Tweet Share.

Brand 103

Brand Branding How To Media 103

Doctor Spin

MAY 21, 2021

Corporate executives are sometimes scared of stirring up too much conflict for comfort, so your approach should always be strategically sound and well-researched before you start the fight. See also How to write a PR pitch. Everyone loves a good conflict from a safe distance, and there is always someone waiting to be triggered.

How To 52

How To Hotels Survey Employee 52

Onclusive

MARCH 18, 2021

For example: If they say that they want to increase their Share of Voice and brand awareness in a particular country and are thus going to focus on media relations with top publications in that market, their marketing goal may be to gather more leads in that market, and their business goal may be to increase revenue there.

Measurement 195

Measurement Report Reputation Analysis 195

Barokas

FEBRUARY 5, 2019

Though content typically falls to the marketing team, it is useful across HR, investor relations, customer service and more. Whether through media relations or content creation, we’d love to help you tell great stories. There’s no hidden or corporate meaning behind the word ‘story.’ We know what they are.

How To 60

How To Marketing Resources Journalism 60

PRSay

MAY 15, 2020

During the 60-minute session, panelists discussed how they are supporting their clients and employees during the COVID-19 crisis, as well as their approach to brand messaging and media relations. A company’s social media or digital channels might be better ways to communicate right now, Collie said. “If

Agency 117

Agency Crisis Communications Consumer 117

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Onclusive

JUNE 23, 2022

This has certainly helped us stay funded and keep the right conversations going across our entire organization.” ~ Lona Therrien, Sr Director, Global Corporate Communications, Mimecast. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th. Aligning objectives with the customer journey.

Strategy 195

Strategy Marketing Measurement eBook 195