MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #2: ESTABLISH CLEAR SOCIAL MEDIA GUIDELINES AT EVERY LEVEL OF YOUR COMPANY. What about a local gym owner posting photos of members stretching upside down in their black spandex?

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

JANUARY 17, 2022

Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). That is to say, Facebook may be used to successfully convey relevant, urgent, breaking news or local alerts. Key Platforms. Try to identify any trends in the comments.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

MARCH 29, 2019

So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. I’m quite certain Alison will find herself in a senior leader role very soon. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

MARCH 12, 2013

Sadly, not every PR practitioner abides by this Code… just as not every doctor abides by the ethical guidelines of the American Medical Association. PRSA’s guidelines cover a variety of scenarios, and it doesn’t take a rocket scientist to draw analogies to situations that are not specifically described. Back to “Scandal.”

Ethics 78

Ethics Publicity Guidelines Government 78

PR Conversations

JULY 14, 2016

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Green” guidelines for communication success. Here are a few guidelines that could help you define your environmental communication messages: Ensure your environmental claims are based on a specific and genuine benefit or advantage to the environment and can be substantiated scientifically or by reasonable rationale.

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

APRIL 30, 2019

According to a press release, channel management: “Allows team and frontline managers, outside of the internal communications team, to create and post rich content – including videos, images, links, articles and notes – within approval guidelines….For all 210 U.S. DMAs – in real-time and from historical broadcast TV and media content.

Industry 85

Industry Media Technology Employee 85

Presspage

JULY 13, 2023

One of the intriguing paradoxes in global corporate communications is the balance between global uniformity and local autonomy. Often, local teams have their own set of tools for various communication tasks, leading to a fragmented approach. This not only results in higher costs but also hampers consistency and efficiency.

Strategy 78

Strategy Communications Local Guidelines 78

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. “Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 2 - Surprise! Publicity Stunts Still Work In The Digital Age.

Marketing 78

Marketing Viral Consumer Brand 78

MaccaPR

OCTOBER 14, 2015

A LinkedIn Pulse publisher that embodies great search engine reach is local marketing CEO Lee Odden of Minnesota-based TopRank Online Marketing. A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target. 4) Format posts for social visibility.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. He can do that on his own, or some local journalist can do that for him for a small amount of money, or his teenage kid can do it for free. Regarding social media, a PR professional must be everywhere and on top of everything.

Ethics 64

Ethics Social Media Local Corporate 64

MaccaPR

JANUARY 15, 2019

Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. “Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. 2 - Surprise! Publicity Stunts Still Work In The Digital Age.

Marketing 48

Marketing Viral Consumer Brand 48

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. That, I understand.

Social Media 61

Social Media Media Crisis Energy 61

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? study, 70% of respondents said they tied their purchase decisions with how much they trust a company or corporation. Do you have an upcoming event or product release that you want to garner excitement for? Gaining Organic SEO Traffic.

How To 98

How To Ethics SEO Guidelines 98

MaccaPR

SEPTEMBER 3, 2014

Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. Each record category has its own set of guidelines that you must adhere to; we standardize the guidelines so everyone can attempt the record on a level playing field.” Think Global, Start Local. million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. The combination of outdoor and a local online presence is quite powerful. Ask provocative questions – don’t merely post links.

Communications 65

Communications Pinterest Reddit Radio 65

PR Conversations

OCTOBER 9, 2015

Existing literature falls into two main practice-oriented themes: (a) guidelines and best practice, and (b) case studies. The generic principles and specific applications model does consider global and local dimensions of PR practice. I found support for the four-step process proposed by Jaques (2007).

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. How much flexibility do you give local teams? July is Global Affairs Month at PRSA.

Local 94

Local Internal International Crisis 94

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. Can you describe an example where local practice and the need for nuance might trump how things are done globally or across the subcontinent?

Local 109

Local Crisis Management Internal International 109

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The PRCA has published guidelines to help communicators improve the accessibility of their communication.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities.

Ethics 52

Ethics Communications Print Television 52