Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? With so much content saturating the marketplace, how can you ensure your messaging resonates?

Corporate 0

Corporate Airlines Financial Journalism 0

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” In both cases, succeeding in a pay-to-play world means managing internal expectations.

Advertising 52

Advertising Advertising Ethics Conference 52

Prakkypedia

FEBRUARY 28, 2015

It was my introduction to style guides and an early lesson in the value of having a touchstone when it comes to … how you write stuff. If you’re a regular reader of this blog, you may know that – while I can write – I don’t always get it right when it comes to grammar. It helps guide your organisation when it comes to writing.

Writing 60

Writing Guidelines Corporate Web 60

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. .” ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co.

Writing 193

Writing Communications Marketing B2B 193

Communications Conversations

OCTOBER 14, 2014

They know the brand guidelines. Quick access to internal subject matter experts. That is, your internal resources may not always be the most qualified to handle content development. They may not understand how to write for an online audience. They understand what you’re trying to achieve at a 10,000-foot level.

Agency 133

Agency Resources Employee Internal 133

Melissa Agnes

SEPTEMBER 4, 2020

It has a long, positive track record of serving brands —both personal and professional—in their times of need, offering services that range from: Corporate cybersecurity Defensive reputation management Online privacy protection Online reputation management solutions Online review generation.

Brand 234

Brand Branding Reputation Crisis 234

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. Of course, I couldn’t write a post like this without nominating a couple people myself! Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JULY 14, 2020

It seems to me, if everything is viewed through political filters, then we want to apply those filters to all communications – external and internal – before it goes out and not after. A protracted review and approval process Ever notice how it merely takes a few hours to write copy and days, or even weeks, to approve it?

Survey 138

Survey Measurement System Education 138

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. 53 percent of Millennials would rather lose their sense of smell than their technology.

Conference 80

Conference Healthcare Marketing Crisis 80

Solo PR Pro

MARCH 1, 2016

Overestimate their competence and expertise – they believe they are Pulitzer Prize caliber when it comes to writing and know everything there is to know about all facets of public relations and marketing – and could easily do your job, but are too busy. Your ability to get the work done and accomplish your aims hinges on this.

Guidelines 40

Guidelines Construction Employee Policies 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success. B.Harrison, 1993 and J.I.Petts, 2000).

Ethics 40

Ethics Guidelines Handbook Local 40

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. What line should advertisers not cross? says Preston.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications.

B2B 117

B2B Marketing Survey Software 117

Tribe Builder Media

FEBRUARY 11, 2019

Not to mention, PR agencies are drastically underutilized when creating internal sales pitches, marketing collateral or campaign objectives. What they’re selling is the CEO or company to a journalist or news outlet that gets absolutely no benefit from writing about you or your story. It’s an Expense, Not an Investment.

Internal 40

Internal International Agency Pitching 40

Sword and the Script

DECEMBER 26, 2017

Writing is thinking, but more than that its the application of thinking; it transforms a passive activity into an active one. 11) Corporate reputation suffers with bad experiences. “82% Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Sword and the Script

DECEMBER 22, 2020

It’s worth pointing out, that even while these statistics were published in 2020, many will have utility as benchmarks and best practice guidelines for years to come. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Social media statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

PRSay

APRIL 19, 2016

Create a small editorial guideline around the interview time and write Pulses for a few days before the interview, and after. Internal Signage and Content Marketing – For brands with brick and mortar locations, you should be mirroring your website promotions or content marketing. Prior to founding Wax Marketing, Inc.,

Communications 79

Communications Pinterest Reddit Radio 79

Waxing UnLyrical

JANUARY 27, 2011

I write back, saying yes, I would like to do an interview with So-And-So. Sometimes, they could be writing/managing completely different properties. If the person writes for multiple, similar properties – that’s fine, mention them. Give with one hand and take with the other. And you know what?

Pitching 111

Pitching Facebook Interviews Twitter 111

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Key to a corporate sustainability report is knowing what data points should be measured.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Sword and the Script

FEBRUARY 4, 2020

There are additional benefits, according to LeighAnne Manwiller , writing for the company’s blog : “Through various unsubscribe and subscribe options, a journalist with a profile within the Meltwater platform has the ability to control whose pitches they receive. 11) Quick hits. See this new briefing for a close look at Notified.

Software 102

Software Analysis Data Tools 102

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities.

Ethics 52

Ethics Communications Print Television 52