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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. million in print and 3 million online subscribers.

Marketing 107
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Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. In my view, SocialChorus is really the only tech player in internal comms – and the company has been doing interesting things. Muck Rack adds print monitoring through LexisNexis. Is this a rebrand? PR tech mentions.

Software 156
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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Corporate histories are important to customers, employees, business partners, and community members.

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Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. The following is a post from Cision’s new Chief Marketing Officer, Chris Lynch.

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Zignal Labs Integrates Critical Mention For Expanded Broadcast Media Coverage

Critical Mention

This addition introduces more than 1,000 television outlets across the US, Canada and the United Kingdom, filtered in real time, with video that can be clipped from a segment of programming and shared internally with colleagues to enhance media awareness. Founded in 2002, Critical Mention is headquartered in New York City.

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Future of PR: 2020 edition

Stephen Waddington

I appreciate your comments by email, Facebook and Twitter. The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986.

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9 Need-to-Know Rebranding Tips

ReimaginePR

People don’t trust soul-less corporations. Printed literature. Do an internal launch. Just like you did with your internal launch, make it a festive event that celebrates this new phase of the company. For this reason, it’s so important to build a brand that is deeply human and relatable. People trust other people.

Employee 120