PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

PR in High Definition

APRIL 27, 2023

An ESG programme ultimately serves as a framework for measuring the sustainability and ethical impact of a company’s operations. ESG is short for Environmental, Social, Governance, so there are a host of wrap around components, like skills development, workforce reform or equality and social impact on communities.

Policies 62

Policies Employee Ethics Survey 62

PRSay

SEPTEMBER 14, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 92

Ethics Nonprofit Exercises Radio 92

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail. Share Tweet Share. Until next time!

Radio 92

Radio Television Social Media Sports 92

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Gigantic multi-national and trans-national corporations have no respect for borders or governments. The first and foremost for me is ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

PRSay

APRIL 21, 2017

I didn’t work for a large corporation with big budgets and grand campaigns. They left no ethical “how would you handle …” stone unturned. It doesn’t stand for American Public Radio; although I work with the media on occasion. It doesn’t stand for American Public Radio; although I work with the media on occasion.

Ethics 77

Ethics Radio Education Exercises 77

Mindful Marketing

OCTOBER 5, 2019

Today’s online influencer marketing makes it difficult even for adults to connect the dots between product users and corporate sponsors. I gained a sense of this vulnerability while teaching classes in Advertising Ethics for about a decade. You probably liked seeing a picture appear as you drew lines from one number to the next.

YouTube 81

YouTube Television Advertising Advertising 81

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. As a PR practitioner, I couldn’t help but think about the times a client has sought to reinvent a personal or corporate brand. Phantom Thread.

Film 136

Film Local Leadership Radio 136

Stuart Bruce

SEPTEMBER 16, 2017

We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. The BBC has just announced it is producing interactive radio plays for Alexa.

Google 111

Google Corporate Local Privacy 111

Waxing UnLyrical

FEBRUARY 12, 2014

To drill down even further, I call it “curiosity,” and it often leads to wonderfully innovative things like light bulbs, Post-it notes, and Velcro… along with radio, television, movies, and all sorts of “gotta have” stuff. By asking, and answering, the question, “What does it mean?”. It all starts simply enough. You ask, “Why?”

Nonprofit 87

Nonprofit Television Banking Radio 87

PR Conversations

APRIL 24, 2018

One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. What do you regard as the lowest depth of misery in PR?

Journalism 79

Journalism Ethics Film Construction 79

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Until next time! Critical Mention. SCHEDULE A DEMO.

Blogging 68

Blogging Education Resources Creativity 68

MaccaPR

NOVEMBER 30, 2017

Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. AdWeek for its success in transforming “a financial brand into a paragon of corporate feminism.”.

Marketing 76

Marketing Consumer Measurement Financial 76

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

Social Media 90

Social Media Marketing Media Creativity 90

Communications Conversations

AUGUST 31, 2018

Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. Those kinds of partnerships will require a delicate balance, so journalists can maintain their ethical standards and brands can achieve a proper ROI, but I think it is an opportunity ripe for the picking. A lot of things.

Media 112

Media Journalism Report Video 112

Maxim Behar

MAY 31, 2021

Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. The corporations do not expect you to spend months learning. I would add also ethics and honesty for our industry. Thus, honesty and ethics are necessities.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Her hardy work ethic and commitment to the school’s PRSSA/PRCA chapter has been apparent.

Sports 0

Sports Leadership Internal International 0

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

MARCH 25, 2015

“In this profession of leading men’s minds, this is the reason I feel it must be in the hands of the most ethical, principled people—people with real concern for the world around them, for people around them—or else it will erode into the hands of people who have no regard for the world around them. ” she said, carefully.

Meeting 40

Meeting Publicity Trends Interviews 40

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Without such generic principles, it would be difficult for global corporations or public relations firms to operate in different settings.

Reputation 52

Reputation Social Media Internal International 52

MaccaPR

MAY 28, 2015

space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. Ethically ambiguous? minute video (below) from the fictitious corporation HUVr Tech (actually, Funny Or Die) that seemed to promote a real life version of Michael J.

Film 48

Film Marketing YouTube Advertising 48