Advertising, Corporate, Ethics and Radio

4 Skills All PR Pros Should Have

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail. Share Tweet Share. Until next time!

Radio

Radio Television Social Media Sports

What Lies Ahead for Public Relations in 2018?

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity

Publicity Social Media Television Measurement

Top 7 Communication Resources

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? The New Rules of Marketing & PR.

Resources

Resources Communications Education Guidelines

What PR Can Learn From The Oscar Nominees

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Above all, through speeches, radio addresses, and his writings, Churchill presaged the modern business or political leader bent on making his mark through strategic thought leadership. A perfect example of how third-party “earned media” can boost an image in a way advertising just can’t. Phantom Thread.

Film

Film Local Leadership Radio

Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. What is the most difficult ethical challenge you ever confronted at work?

Ethics

Ethics Groups Handbook Education

Hyundai “Message To Space” TV Spot – Marketing Masterpiece or Brilliant Illusion?

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Ethically ambiguous? asks Preston.

Film

Film Marketing YouTube Advertising

Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

MAY 31, 2021

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. They gave me a big book about advertising and public relations and said there was no other public relations company in my country, so I shall do my best to learn the business. Thus, honesty and ethics are necessities.

Newspapers

Newspapers Social Media Ethics Travel

22 PR Rock Stars of the Future

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Her hardy work ethic and commitment to the school’s PRSSA/PRCA chapter has been apparent.

Sports

Sports Leadership Internal International

Engaging (and grilling) the social side of James Grunig

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Without such generic principles, it would be difficult for global corporations or public relations firms to operate in different settings.

Reputation

Reputation Social Media Internal International

Event Marketing Is Back, Baby: Two Experiential Experts Examine The ‘Fearless Girl’ Campaign

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. AdWeek for its success in transforming “a financial brand into a paragon of corporate feminism.”. People hundreds of miles away will see an event on Facebook, on Twitter.”.

Marketing

Marketing Consumer Measurement Viral

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. We’ll look at ethics and governance. What I won’t be talking too much about are the tools we can use.

Crisis Communications

Crisis Communications Transportation Conference Social Media

Media relations is thriving

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations

Media Relations Media Print Newspapers

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

Social Media

Social Media Marketing Media Creativity

Kidfluencers

Mindful Marketing

OCTOBER 5, 2019

Today’s online influencer marketing makes it difficult even for adults to connect the dots between product users and corporate sponsors. Advertisers like Mattel pay between $10,000 and $20,000 to sponsor a single post featuring Fisher’s daughters.

YouTube

YouTube Television Advertising Advertising

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.