Wadds Inc.

FEBRUARY 8, 2024

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Measurement: surveys and focus groups Measurement of the function has expanded in scope and usage.

Internal 52

Internal International Survey Measurement 52

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity. General Mills. General Motors.

Corporate 71

Corporate Report Survey Government 71

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units.

Employee 87

Employee Real Estate Video Internal 87

Burrelles Fresh Ideas

AUGUST 29, 2023

In addition, embracing inclusion aligns seamlessly with the principles of corporate social responsibility, unleashing a brand’s influence far beyond the boundaries of profit margins. Along those same lines, a recent study conducted jointly by the Institute for Public Relations (IPR) and Voya Financial found some frustrating inconsistencies.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s not about the logo. It’s not about the logo; in fact, it’s not about you.

Brand 284

Brand Branding Small Business Retail 284

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. How do LGBTQ employees feel about you and your workplace?

Employee 201

Employee Community Leadership Enterprise 201

Shift Communications

JUNE 28, 2022

When it comes to engaging in social justice conversations, your employees, partners, stakeholders, customers, and neighbors want to understand who your organization is and what it stands for, sincerely. How does it relate to the business, employees, clients, or community? Let actions speak louder than words. “Be

Employee 124

Employee Local Community Policies 124

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. Communicate continuously.

Internal 218

Internal International Communications Employee 218

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. However, the challenge with the communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes.

Software 150

Software Analytics Data Technology 150

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Sword and the Script

AUGUST 1, 2022

Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The lack of employee experience is a new challenge near the top of the list for the first time. Most common comms measurement methods. Top three comms challenges.

Survey 130

Survey Communications Measurement Internal 130

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. How will you measure success? What is the desired outcome?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

Stern + Associates

APRIL 13, 2023

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).

Policies 94

Policies Energy Government Crisis 94

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In the era of accountability, CEOs must back their public proclamations with measurable performance. Organizational values should serve as a guide.

Company 189

Company Employee Internal International 189

Sword and the Script

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. B2B content marketers serve an average of four audiences. The metrics content marketers track.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

AUGUST 20, 2019

Today, she’s the vice president of Communications for the Society of Human Resource Management (SHRM). We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. TMB : Communicating to employees is one of the most powerful actions a company can take.

Employee 88

Employee Internal International Training 88

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Increased workload with no increase in resources.”. More with less.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

JUNE 30, 2020

Another one-third (33%) say they report to the CEO, while the remainder is spread across other reporting structures including the COO (7%), human resources (5%), strategy (5%) and legal (3%). The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. Separate in large organizations. Unbundle PR.

Report 118

Report Publicity Survey B2B 118

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. The focus is on creating compelling messages that encourage consumers to purchase.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. This weekend, I had a chance to go back and review a few of them.

Media Relations 99

Media Relations Report Industry SEO 99

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 99

Interviews Publicity Technology Social Media 99

Communications Conversations

MARCH 9, 2015

I came upon this post from Dustin McKisson, vice president at something called First Resource. defending the internal/employee communications function. Clearly, it can lead to developing new relationships and nurturing existing ones (think: employees for company leaders). It’s hard to measure. Ego is stroked.

LinkedIn 60

LinkedIn Company Employee Corporate 60

Prohibition

DECEMBER 13, 2021

You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 31, 2019

The median salary breaks down across corporate, agency and non-profit sectors of PR as follows: corporate communications median salary was $127,100; PR agency median salary was $96,000, and non-profit communications salary was $85,000. . 7) PR Measurement: A Pulse Check on How Communicators Show Value. Impressions: 66%.

Blogging 80

Blogging Publicity Marketing Survey 80

Waxing UnLyrical

AUGUST 12, 2013

With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. A surprising insight on social media measurement: Activity does matter. Business Resources Shonali Burke Weekly Roundup online visibility standing out'

Resources 89

Resources Social Media Corporate Web 89

Stephen Waddington

OCTOBER 12, 2018

It spotlights the gap between what organisations say, and what they are actually doing, to support their employees. You’ll get a measure of the individual's seniority and maturity from their writing. Not if they really want to improve the mental health and wellbeing of their employees. Or what will happen when someone does?

Ethics 84

Ethics Employee Policies Video 84

Stephen Waddington

OCTOBER 3, 2019

Midsize firms with offices in strategic locations have scaled to offer integrated resources. This is an agency model that covers a core group of employees supplemented by senior experts. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. Fee income was up 12.8% Are there any hot areas?

Interviews 115

Interviews Agency Industry Measurement 115

Waxing UnLyrical

SEPTEMBER 9, 2013

What Are Your Employees Doing When You’re Not Around? Why: Kaarina Dillabough explores why valuing and being open with your employees can secure their loyalty and, in turn, improve the quality of service. What do you feel are the essential security measures – online and offline – every business should employ?

Employee 79

Employee Resources Facebook LinkedIn 79

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. Buyers use multiple resources when researching products because none are perfectly adequate or trustworthy,” according to a study, which put the average number of resources reviewed at five. 4) The composition of marketing spending is changing.

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

AUGUST 22, 2017

The primary reason I’ve seen inbound marketing programs get squashed is not lack of resources, lack of data or lack of success, but lack of buy-in. Human Resources is uneasy about adopting an employee social media policy. Which requires resources—usually IT resources—to create and support a new infrastructure.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. employees in the U.S. – She’s my guest on this first edition of the Off Script Q&A series of 2020.

Marketing 79

Marketing Data Wireless Industry 79

Stephen Waddington

OCTOBER 3, 2019

Midsize firms with offices in strategic locations have scaled to offer integrated resources. This is an agency model that covers a core group of employees supplemented by senior experts. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. Fee income was up 12.8% Are there any hot areas?

Interviews 60

Interviews Agency Industry Measurement 60

Prohibition

JANUARY 7, 2022

A personnel crisis is one in which the employment of an employee becomes intolerable because of negative work performance, a disruptive attitude, or problematic substance abuse. Careful planning can help managers identify signs of deterioration (low productivity, high absenteeism) in their employees. Personnel matters.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. From an employee standpoint, the generational preferences and habits are so interesting to observe at these big old companies. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60